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KittySpout

Direct-to-consumer pet water fountains with filters

Head of Brand Marketing

Brand & Creative MarketingUpdated on Nov 12
Full-time$7k - $10k /mo

About the Job

Requirements

  • Fluent in English.
  • Ideally, have 7+ years of experience in brand, communications, or brand marketing at consumer brands; candidates with 5–6 years and strong results are also considered.
  • Have built awareness and goodwill for a consumer brand through causes, events, and public relations, ideally from an early stage.
  • Have planned and delivered brand moments end to end, on time and on budget, across multiple partners.
  • Have run credible, measured nonprofit or shelter partnerships.
  • Be able to turn a moment into a story that press and customers repeat, with press wins to demonstrate results.
  • Have run campaigns for a North American audience and be able to run events and partner work there remotely through agencies, partners, and local contractors.
  • Have a sharp eye for what is on-brand and protect consistency across every touchpoint.
  • Connect brand work to measurable results such as branded search, word of mouth, and press.
  • Be able to work overtime or weekends when needed.
  • Be excited to play a significant role in scaling the company and work closely with the founder.

Responsibilities

  • Own the brand story, positioning, tone of voice, and brand guidelines for both brands, keeping them distinct.
  • Design and run a giving-back program with shelter and rescue partners, and track its impact.
  • Build the yearly brand-moment calendar and run each moment end to end, including concept, partners, budget, website and email, social and creators, and press.
  • Run pop-ups, events, sponsorships, and stunts, each with its own budget and goal.
  • Pitch every brand moment, cause campaign, and launch directly or through a managed public relations agency.
  • Build a super-fan community and turn customer reviews, photos, and stories into brand content.
  • Report brand health monthly and own the brand budget.
  • Own brand stories, guidelines, and the asset library for both brands; review new pages, packaging, emails, and key ads before launch; and conduct quarterly brand audits across all touchpoints.
  • Choose each brand's anchor causes with the CEO, sign and manage national and local shelter and rescue partners, run adoption events and donation drives, and track and report impact.
  • Build the yearly brand-moment calendar, including National Cat Day, National Dog Day, Clear the Shelters, Giving Tuesday, and an owned brand moment; run each end to end and provide its story and assets to growth and creator teams.
  • Pitch press and podcasts directly or through a managed public relations agency, win reviews, gift-guide placements, and awards, maintain the press kit, and track every mention.
  • Turn reviews, photos, and stories into brand content, build a super-fan community with surprise-and-delight moments, and ensure the website represents the brand properly.
  • Report brand health monthly, own the events, donations, public relations, and sponsorship budget, set monthly Rocks with the CEO, and write standard operating procedures so the playbook can operate without one person.

Desired Qualifications

  • Pet industry experience.

About the Company

KittySpout

Direct-to-consumer pet water fountains with filters

KittySpout sells direct-to-consumer pet hydration products, offering water fountains for cats and dogs (KittySpout and DoggySpout). The fountains provide a continuous flow of fresh, filtered water using 304 stainless steel and come in wired or cordless models for placement flexibility, with quiet operation. Water passes through a multi-layer carbon filtration system, and filters are available on a subscription every two to four weeks. The brand differentiates itself with hygiene and durability, veterinary-approved testing, a Shopify Plus platform, recurring filter subscriptions, and a social mission that donates part of each order to cat shelters and charities, all aimed at improving pets’ health and happiness while growing a scalable business.

Company size
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Total funding
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