Department Manager
CP Axtra
Department Manager
CP Axtra
Wholesale and retail distributor with omnichannel
CP Axtra · Bangkok, Thailand · Full-time · Posted 2026-01-30
Salary: unknown currency 70,000–120,000
Workplace: on_site
1. Financial Partnership Strategy
Identify, develop, and maintain strategic alliances with banks, fintech companies, and other
financial service providers.
ㆍ Negotiate commercial agreements, including revenue sharing and joint investment models.
ㆍ Create innovative payment solutions such as co-branded credit cards, installment
programs, and digital wallets to enhance customer experience and loyalty.
ㆍ Ensure strict compliance with financial regulations and internal risk management policies.
2. Campaign Development & Growth
ㆍ Design co-branded campaigns with financial partners to increase purchase frequency and
retention among existing customers.
ㆍ Build and manage a stratagic annual campaign calendar, aligned with seasonal peaks and
business objectives.
ㆍ Integrate loyalty mechanics, such as point earn/burn, personalized rewards, and tier-based
benefits into campaigns.
ㆍCollaborate with Marketing, Loyalty, and Data teams to track campaign performance and
optimize based on analytics.
3. Fundraising & Co-Funding for Growth
ㆍ Secure external campaign funding from financial partners to support high-impact initiatives
ฺฺิㆍBuild compelling ROI-driven business cases to attract investment and increase partner co-
funding participation.
ㆍDevelop a structured framework for funding allocation and monitoring fund usage for
measurable results.
4. Performance Tracking & Reporting
ㆍ Define and track partnership KPls, ensuring accountability and transparency.
ㆍ Provide monthly and quarterly performance reports to senior management, with insights on
campaign impact, funding utilization, and future opportunities.
ㆍ Continuously evaluate partnership contributions to sales, retention, and loyalty metrics.
Education
ㆍ Bachelor's degree in business administration, Finance, Marketing, or related field (master's
degree preferred).
Experience:
ㆍ 3+ years of experience in financial partnerships, business development, or campaign
management, ideally within retail, banking, fintech, or FMCG sectors.
ㆍ Proven track record in negotiating high-value financial partnerships and managing co-
funded campaigns.
ㆍ Experience with loyalty programs, credit card ecosystems, and customer engagement
platforms is highly desirable.
Skills & Competencies:
ㆍ Strong negotiation and stakeholder management skills with a collaborative mindset.
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CP Axtra runs wholesale and retail networks in Thailand and across Asia, with two main segments: Makro for B2B wholesale and Lotus's for B2C retail in hypermarkets and supermarkets. It sources goods from suppliers and sells them through its stores and online channels, while also earning from leasing mall space; digital tools like the Makro PRO app and partnerships with Cainiao and Microsoft help manage inventory and personalize shopping. The company combines a large B2B wholesale ecosystem with a broad B2C retail footprint and a unified omnichannel experience to connect physical and online shopping. Its goal is to become a leading RetailTech company in Asia by improving supply chains, expanding its omnichannel reach, and growing its ecosystem of stores, online services, and mall spaces.
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