F&B Sales Manager

A. Sales & Revenue Generation

Develop and implement sales strategies to achieve F&B revenue targets.

Identify and pursue new business opportunities, including corporate accounts, social events, private dining, celebrations, and group dining.

Proactively promote the hotel's restaurants, bars, dining experiences, and F&B packages.

Develop sales plans and activities to increase outlet revenue, average spending, and customer traffic.

Monitor sales performance, market trends, and competitor activities to identify business opportunities.

Prepare regular sales reports, forecasts, and business performance updates.

B. Client Relationship Management

Build and maintain strong relationships with corporate clients, event organizers, travel agencies, and local business partners.

Conduct client meetings, sales calls, site inspections, and familiarization visits.

Maintain an updated database of potential and existing clients.

Follow up on client inquiries, proposals, and business leads to maximize conversion opportunities.

Ensure a high level of client satisfaction and encourage repeat business.

C. Marketing & Business Development

Work closely with Marketing and F&B teams to develop promotional campaigns and seasonal dining offers.

Support the development of attractive F&B packages, menus, and special event concepts.

Identify opportunities for partnerships, collaborations, and cross-selling initiatives.

Represent the hotel at networking events, trade shows, and relevant business functions.

Monitor market trends and customer preferences to recommend new sales initiatives.

D. Internal Coordination & Operations

Coordinate closely with F&B Operations, Culinary, Marketing, and Revenue teams to ensure successful execution of sales activities.

Ensure all client requirements and agreed arrangements are communicated clearly to operational teams.

Monitor the quality and consistency of F&B experiences delivered to clients.

Support the planning and execution of special events, corporate functions, and promotional activities.

Ensure all sales activities comply with hotel policies and brand standards.

E. Financial & Administrative Management

Prepare and manage the F&B sales budget and business development plans.

Monitor revenue performance against targets and identify areas for improvement.

Ensure accurate preparation of quotations, proposals, contracts, and sales documentation.

Maintain an effective sales pipeline and provide regular updates on business opportunities.

Monitor promotional expenses and ensure effective utilization of the sales budget.

Qualifications & Experience

Bachelor's degree in Hospitality Management, Business Administration, Sales & Marketing, or a related field.

Minimum 3–5 years of experience in F&B sales, hotel sales, or hospitality business development.

Previous experience in a supervisory or managerial position is preferred.

Strong understanding of F&B operations, restaurant concepts, event sales, and hospitality services.

Proven track record in achieving sales targets and developing corporate accounts.

Good command of English and Vietnamese.

 Skills & Competencies

Strong sales, negotiation, and presentation skills.

Excellent communication and interpersonal skills.

Business development and networking capabilities.

Customer-focused mindset with strong relationship-building skills.

Commercial awareness and analytical thinking.

Strong planning, organizational, and time-management skills.

Ability to work independently and achieve revenue targets.

Proactive, creative, and results-oriented approach.