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Fav

Clipping Lead

Social Media Strategy & ManagementUpdated on Nov 10
Full-timeSanta Monica, CA, USA

About the Job

Requirements

  • Proven experience developing and managing clipping campaigns at scale.
  • Experience working with a social brand, creator, streamer, gaming organization, media company, or similar high-volume content environment.
  • A track record of using clips to drive meaningful views, engagement, and channel growth.
  • Deep understanding of how social algorithms determine distribution and reach.
  • Strong understanding of what makes content earn the first view, retain attention, generate engagement, and get shared.
  • Experience across TikTok, Instagram, YouTube Shorts, X/Twitter, and other social platforms.
  • Strong instincts for identifying moments with viral potential.
  • Analytical ability and comfort using performance data to inform creative and distribution decisions.
  • Understanding of meme culture, internet communities, gaming culture, and livestreaming.
  • Ability to move quickly and capitalize on relevant trends.
  • Ability to build a program from the ground up and operate with significant autonomy.

Responsibilities

  • Own and execute large-scale clipping campaigns designed to drive views, engagement, awareness, and audience growth.
  • Identify high-potential moments from livestreams, creators, community interactions, and platform activity that can become compelling social content.
  • Build systems and workflows for consistently producing and distributing high volumes of social clips.
  • Recruit, manage, and activate a network of clippers who can create and distribute content across social platforms.
  • Develop relationships with high-performing clippers and continuously expand the clipping network.
  • Create clear clipping briefs, guidelines, formats, and creative direction to help clippers produce content that feels native to each platform.
  • Understand and optimize for the algorithms across TikTok, Instagram, YouTube Shorts, X, and emerging platforms.
  • Analyze content performance and identify the formats, hooks, creators, moments, and distribution strategies that drive outsized reach.
  • Iterate on clipping strategies based on views, watch time, engagement, shares, and follower growth.
  • Stay connected to internet culture, memes, trends, creators, gaming, and livestreaming to identify opportunities before they become mainstream.
  • Partner with creators, social, marketing, and community teams to amplify important moments and campaigns.
  • Help develop a repeatable social growth engine that can consistently put fav content in front of millions of viewers.

Desired Qualifications

  • An existing network of clippers is highly preferred.

About the Company

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