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Banco Plata

Growth Marketing Specialist Middle+

Growth MarketingConfirmed live in the last 24 hours
Full-timeColombiaNo salary listed

About the Job

Requirements

  • Experience in Growth Marketing, Marketing Analytics, Performance Marketing, or a related analytical role.
  • Strong analytical mindset and confidence working with marketing and customer data.
  • Good understanding of performance marketing, customer acquisition, and key metrics such as customer acquisition cost and conversion.
  • Experience developing hypotheses, designing experiments, and evaluating results using statistical methods.
  • Ability to prioritize initiatives based on expected business impact and translate insights into actionable improvements.
  • Proactive and independent approach with the ability to take ownership and drive initiatives from idea to implementation.
  • Strong communication and stakeholder management skills for effective collaboration with cross-functional teams.
  • B2 or higher English level for effective communication with an international team.

Responsibilities

  • Analyze customer acquisition data to identify growth opportunities, reduce customer acquisition cost, and increase the average balance of acquired customers.
  • Develop and prioritize a backlog of growth hypotheses based on their expected business impact.
  • Design and test experiments across audience segments, optimization events, and new acquisition channels for debit and credit card products.
  • Collaborate with the user acquisition manager to plan experiments and coordinate their execution.
  • Partner with Analytics, Product, and Risk teams to gather insights and implement growth initiatives.
  • Evaluate experiment results, assess their statistical significance, and scale successful approaches.
  • Establish a structured and continuous experimentation process to drive sustainable acquisition growth.
  • Leverage internal dashboards and artificial intelligence tools to analyze performance and identify opportunities for optimization.

About the Company

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