Full-Time
Lifecycle Marketing Manager
Confirmed live in the last 24 hours
Big Health
51-200 employees
Digital health solutions for mental health care
Compensation Overview
$115k - $145kAnnually
Mid
Remote in USA
- At least 3 years experience in Lifecycle or email marketing role in a B2B2C (or DTC space highly preferred)
- Experience with Iterable is required–strong expertise in developing handlebar logic and leveraging Iterable’s suite of product features to build efficient, scalable campaigns
- Experience with updating landing page HTML/CSS is required
- Knowledge of HTML & CSS for email
- Proven success at increasing conversion rates and messaging engagement via lifecycle campaigns
- Strong domain knowledge of email, push, in-app, and SMS marketing channels
- Experience with and understanding of lifecycle experimentation including A/B and multivariate testing
- Experience developing strategies inclusive of tactical plan development, brief writing and execution
- Analytical chops to define success criteria, analyze data and surface actionable insights
- Track record of strong organizational skills with the ability to juggle multiple priorities
- Team player mentality; develops strong relationships with cross-functional partners and clearly communicates
- Become a customer enrollment expert specializing in cross-channel marketing, customer journeys and personalization tactics
- Collaborate with cross-functional teams, including enterprise marketing, customer success, creative and product to execute campaigns that achieve business objectives and deliver measurable results
- Martech Oversight: Assist in shaping the martech stack inclusive of implementing new tools into the stack, partnering with ProdEng on data architecture into Iterable
- Campaign Management: Oversee the build, execution, and optimization of marketing campaigns across multiple channels, including email, SMS, push, landing pages and direct mail.
- Analytics & Reporting: Monitor funnel performance metrics, analyze data to identify trends and opportunities, and provide regular reports on the effectiveness of funnel activities inclusive of channel health.
- A/B Testing & Optimization: Conduct A/B testing to improve funnel performance, experiment with different approaches, and implement best practices.
- Technology Management: Utilize marketing automation tools, CRM systems, and analytics platforms to manage the funnel and track customer journeys.
Big Health provides digital solutions aimed at addressing mental health challenges such as insomnia, anxiety, and depression. Their main products, Daylight and Sleepio, deliver personalized support for individuals and adolescents facing these issues, while Spark Direct has proven effective in improving emotional well-being in real-life situations. The company also offers a medication assessment program that focuses on non-drug treatment options, which can be quickly integrated into health plans and is pre-approved by major pharmacy benefit managers. Big Health distinguishes itself from competitors through its commitment to evidence-based treatments, supported by over 90 peer-reviewed publications and numerous clinical trials. The goal of Big Health is to make mental health care accessible and effective for individuals by partnering with employers and health plans.
Company Stage
Series C
Total Funding
$125.5M
Headquarters
San Francisco, California
Founded
2010
6 month growth
↑ 0%1 year growth
↓ -21%2 year growth
↓ -15%
Simplify's Take
What believers are saying
- The partnership with Grow Therapy to launch a comprehensive mental health platform enhances Big Health's service offerings and scalability.
- Acquisition of Limbix expands their portfolio to include adolescent mental health solutions, addressing a critical and growing market need.
- The $75 million Series C funding led by SoftBank Vision Fund 2 will accelerate the development of new digital therapeutics, promising significant growth and innovation.
What critics are saying
- The crowded digital health market requires Big Health to continuously innovate to maintain its competitive edge.
- Integration challenges with newly acquired companies like Limbix could pose operational and cultural risks.
What makes Big Health unique
- Big Health offers non-drug, evidence-based digital treatments for mental health, setting it apart from competitors that rely on traditional medication.
- Their deep integration with pharmacies and pre-approval by major pharmacy benefit managers streamline the addition of their programs to existing coverage, a unique advantage in the digital health space.
- With over 90 peer-reviewed publications and 18 randomized controlled trials, Big Health's commitment to evidence-based treatments provides a strong foundation of credibility and effectiveness.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health care - We provide 100% employee coverage for medical, vision, and dental. Plus, free access to Sleepio for poor sleep, Daylight for worry and anxiety, and additional mental health benefits.
Time off - We take balance seriously. Employees get 20 days of PTO plus eight holidays, a year-end week off, and Flex Fridays. Employees also receive 10 days of paid sick leave per year.
Professional development - Employees receive a $1k USD or £800 stipend — plus five paid days off — for professional development, plus a stipend for their work-from-home setup.
Retirement savings - US Employees are eligible to participate in a 401(k) program with company match, and UK employees receive a pension program with NEST.
Team building - Apart, but never alone. We host an annual Summit in-person at our SF HQ (virtual when needed), and regular social events to keep bonds strong.
Family - Employees are eligible for parental leave on day one. Dependents are eligible for 50% coverage on our medical, vision and dental plans, plus access to Sleepio and Daylight.