Market Development Liaison - Community Relations

ABOUT MARINHEALTH
Are you looking for a place where you are empowered to bring innovation to reality? Join MarinHealth, an integrated, independent healthcare system with deep roots throughout the North Bay. With a world-class physician and clinical team, an affiliation with UCSF Health, an ever-expanding network of clinics, and a new state-of-the-art hospital, MarinHealth is growing quickly. MarinHealth comprises MarinHealth Medical Center, a 327-bed hospital in Greenbrae, and 55 primary care and specialty clinics in Marin, Sonoma, and Napa Counties. We attract healthcare’s most talented trailblazers who appreciate having the best of both worlds: the pioneering medicine of an academic medical center combined with an independent hospital's personalized, caring touch. 

MarinHealth is already realizing the benefits of impressive growth and has consistently earned high praise and accolades, including being Named One of the Top 250 Hospitals Nationwide by Healthgrades, receiving a 5-star Ranking for Overall Hospital Quality from the Centers for Medicare and Medicaid Services, and being named the Best Hospital in San Francisco/Marin by Bay Area Parent, among others. 

Company:

Marin General Hospital dba MarinHealth Medical Center

Compensation Range:

$54.32 - $81.48

Work Shift:

8 Hour (days) (United States of America)

Scheduled Weekly Hours:

40

Job Description Summary:

The Market Development Liaison helps to develop and implement strategy and network development across the health system. Includes hospital and physician network development, joint ventures, outreach initiatives and clinical enterprise business development. Builds relationships with new and existing providers across all specialties and primary care inside and outside of Marinhealth and develops tactics to increase market footprint. Develops multiple methods and services to strengthen relationships and meet the needs of physicians in the marketplace.

Under the management of the VP of Marketing and Communications, the Market Development Liaison will develop and implement growth strategies for strategic initiatives at Marin Health. The Market Development Liaison will work closely with MarinHealth providers, strategy, physician development, and marketing directors and VPs on initiatives that build relationships between physicians in the community, collect and escalate service issues to various MarinHealth departments, including but not limited to imaging, lab, scheduling, and ultimately drive referrals from new and existing customers. Daily activity could include evaluating data for identification of strategic growth, developing and following through on action plans, resolving issues, tracking volume and reporting results, facilitating physician-to-physician introductions, establishing personal relationships with MarinHealth and other physician practice administrators/managers, and planning and staffing outreach events.

The Market Development Liaison may also act as a liaison between strategic service lines and MarinHealth marketing as appropriate, with the goal of connecting growth goals to strategic marketing initiatives. Travel will be required throughout the North Bay and at times beyond. The Market Development Liaison must represent MarinHealth to its market in a responsible, mature, and responsive manner.

Job Requirements, Prerequisites and Essential Functions:

Job Specifications:

Education:

• Bachelor’s degree in related field required

• Master’s degree preferred

Experience:

• Minimum of five years’ experience in marketing or ad agency setting required

• Healthcare experience preferred

Prerequisite Skills:

• Intermediate skills with Microsoft Office and Adobe Acrobat Pro as competence with calendaring/email systems such as Outlook.

License and Certifications:

• Valid California Driver’s License required

Primary Customer Served (Age Specific Criteria):
This position is not a patient care position, and as such, this section does not apply

Patient Privacy (HIPAA Compliance):

This position is not a patient care position, and as such, this section does not apply.

Duties And Responsibilities:

Essential (Not Modifiable)

• In collaboration with marketing leadership, strategy and physician development, and service line leadership, identify target physicians for new business that support strategic growth initiatives.  

• Develop sales plans for strategic initiatives.  Evaluate available market utilization data, referral patterns, and market trends to ensure plans are data-driven, leads are qualified, and sales resources are optimized.  

• Achieve assigned touch point quotas for specific initiatives.  Report on activity with available metrics based on assigned accounts as required.

• Coordinate and attend outreach meetings between key staff, physician groups or other strategic targets to grow new business.

• Conduct ongoing meetings with business development and physician leaders to ensure outreach strategy is aligned. 

• Collaborate with strategic marketing teams on growth goals, participate in marketing and outreach meetings, develop and deliver collateral and presentations as required.

• Report changing trends and market intelligence that impact decision making by marketing leadership, strategic development, and physician leadership.  

• Maintain customer relationship management system (CRM) to track all physician engagements, external contacts, relevant relationship information and reported concerns.  

• Develop a comprehensive understanding of MarinHealth, the broader Marin medical community, and the North Bay health care marketplace, and market factors for specific service line initiatives.  

• Participate actively in department and team meetings to determine strategy, support other team members, and build the service.

• Act in compliance with all UC policies and procedures; with specific attention to reimbursement policies and requirements

Secondary (Modifiable)

• Advanced knowledge of health care industry trends and referral patterns.

• Advanced quantitative and analytical skills to perform complex market and financial analysis.

• Advanced interpersonal communication, relationship building and political acumen skills.

• Ability to develop professional relationships in all aspects of the position, resulting in stable, consistent, reliable, and courteous communication when dealing with other internal and external stakeholders.

• Strong knowledge of Microsoft Office Suite, and technical skills to learn specialized applications and tools in the field, including Salesforce.

• This position requires flexibility to orient and work at all UCSF Medical Center locations.

• Flexible, independent, team-oriented and professional individual.

• Demonstrated organizational skills and ability to handle multiple projects simultaneously.

• Presents professional demeanor and is a customer service role model in interactions with internal and external customers.

• Ability to exercise professional judgment in handling sensitive and confidential issues with discretion.

• Ability to work independently and cooperatively with others in a team environment.

• Ability to travel extensively.

• Proven ability to take direction and input and develop and executive effective physician outreach efforts that achieve organizational goals.

• Superior time management and ability to be a self-starter.

Accommodation:

Qualified applicants with disabilities may request reasonable accommodation during the application process by contacting Human Resources at 415-925-7040 or [email protected].

C.A.R.E.S. Standards:

MarinHealth seeks candidates ready to model our C.A.R.E.S. standards—Communication, Accountability, Respect, Excellence, Safety—which foster a healing, trust-based environment for patients and colleagues.

Health & Immunizations:

To protect employees, patients, and our community, MarinHealth requires measles, mumps, varicella, and annual influenza immunizations as a condition of employment (and annually thereafter). COVID-19 vaccination/booster remains strongly recommended. Medical or religious exemptions will be considered consistent with applicable law.

Compensation:

The posted pay range complies with applicable law and reflects what we reasonably expect to pay for this role. Individual pay is set by skills, experience, qualifications, and internal/market equity, consistent with MarinHealth’s compensation philosophy. Positions covered by collective bargaining agreements are governed by those agreements.

Equal Employment:

All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sexual orientation, gender identity, protected veteran status or disability status, and any other classifications protected by federal, state, and local laws.