Simplify Logo

Full-Time

Senior Product Manager

Confirmed live in the last 24 hours

Alo Yoga

Alo Yoga

1,001-5,000 employees

Sells high-quality yoga wear and accessories

Healthcare
Consumer Goods

Compensation Overview

$180k - $220kAnnually

+ Performance Bonuses + Long Term Incentives + PTO

Senior

Culver City, CA, USA

Category
Product Management
Product
Required Skills
UI/UX Design
Communications
Marketing
Data Analysis
Requirements
  • Bachelor's degree in business, marketing, computer science, or a related field; MBA or equivalent experience preferred.
  • 5-7 years of experience in product management in e-commerce or closely related consumer facing product.
  • Proven track record of successfully launching and optimizing digital products/features in a high growth or early-stage company.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
Responsibilities
  • Lead ecommerce features, taking ownership of defining requirements for projects pivotal to the delivery & success of Alo's business. Utilize a strategic approach to identify, prioritize, and streamline feature opportunities, emphasizing MVP development and rapid time-to-market as primary decision-making factors.
  • Forge strong partnerships with functional leads and third-party vendors to define and prioritize use cases. Lead the creation of detailed requirements, user stories, and product specifications. Work closely with UX/Design, Product, and Engineering teams to translate vision into tangible outcomes, considering factors like cost, timeline, dependencies, and impact.
  • Proactively identify and address potential risks, issues, and roadblocks that may hinder the team's ability to achieve strategic, financial, and technical objectives. Implement effective mitigation strategies to ensure smooth project execution.
  • Play a pivotal role in launching new features by collaborating closely with business stakeholders. Coordinate business tasks, problem solve as issues arise, manage releases, and optimize the customer experience through rigorous testing and data analysis.
  • Articulate complex, proposals, and risks effectively to senior executives, align and inform cross functional teams on all aspects of projects, conveying a clear point of view and garnering support for product initiatives. Develop and manage project and/or program plans as needed.
  • Provide mentorship and coaching to junior product team members, fostering their professional growth and development. Additionally, oversee the management of consultants and vendors, ensuring alignment with project goals and standards.

Alo Yoga offers high-quality yoga wear and accessories, focusing on stylish and functional activewear for yoga enthusiasts and fitness lovers. The company sells directly to consumers through its website, allowing for better control over branding and pricing. Alo Yoga stands out by featuring products often worn by celebrities, promoting a lifestyle that integrates yoga into everyday life. Their goal is to enhance customer satisfaction and loyalty through diverse product offerings and a fresh market strategy.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

29%

1 year growth

29%

2 year growth

29%
Simplify Jobs

Simplify's Take

What believers are saying

  • Alo Yoga's frequent new arrivals and high-profile collaborations keep the brand fresh and relevant, driving continuous customer interest.
  • The partnership with Reshop for instant refunds enhances customer satisfaction and encourages repeat purchases.
  • Expanding physical presence in key international markets like the UK, Israel, and UAE indicates strong growth potential and brand recognition.

What critics are saying

  • The highly competitive athleisure market requires Alo Yoga to continuously innovate to maintain its edge.
  • Dependence on celebrity endorsements could backfire if associated celebrities face public backlash.

What makes Alo Yoga unique

  • Alo Yoga's direct-to-consumer model allows for greater control over brand experience and pricing, unlike competitors who rely on traditional retail channels.
  • Celebrity endorsements from figures like Kendall and Kylie Jenner significantly boost Alo Yoga's brand appeal and marketability.
  • The company's emphasis on integrating yoga into everyday life broadens its customer base beyond just fitness enthusiasts.