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AP Beauty

Direct-to-consumer medical-grade anti-aging skincare brand

Social Media Specialist

Social Media Strategy & ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$70k - $75kIn-person

About the Job

Requirements

  • Experience in digital/performance marketing, social media content management, and content creation.
  • Proficiency with social media scheduling, user-generated content, and project management tools.
  • Proficiency with Microsoft Word, Excel, PowerPoint, and Photoshop.
  • At least 3 years of experience in a social media, community management, or content creator role.
  • Strong analytical and project management skills.
  • Ability to work under pressure and tight schedules, adapt to changing environments, multitask, prioritize, and work independently in a fast-paced environment.
  • Korean language proficiency is a plus but not required.

Responsibilities

  • Assist in creating engaging social media content aligned with brand guidelines and marketing objectives.
  • Assist in planning and executing social media campaigns, including giveaways, contests, and brand collaborations.
  • Schedule and publish social media posts across relevant platforms.
  • Maintain social media calendars and content libraries.
  • Monitor social media trends, competitor activity, and brand mentions.
  • Assist in preparing monthly social media reports.
  • Track campaign performance and provide basic data analysis.
  • Assist with social media-related tasks, including paid media support.
  • Monitor and respond to comments and messages in a timely and professional manner.
  • Engage with followers and build relationships with the online community.
  • Identify and participate in relevant online conversations and trends.
  • Respond to customer inquiries or concerns.
  • Assist in identifying and vetting potential influencers.
  • Help manage relationships with micro-influencers.
  • Track and analyze influencer campaign performance.

Desired Qualifications

  • Passion for beauty and makeup, especially Korean skincare.

About the Company

AP Beauty

Direct-to-consumer medical-grade anti-aging skincare brand

AP Beauty is a high-end medical skincare brand from Amorepacific that sells dermatological-grade anti-aging products directly to consumers through its website, flagship stores, and luxury retailers like Amazon Luxury Stores. Its offerings rely on breakthrough technology, patented ingredients, and clinically tested results, including the M.D. line with serums, ampoules, and essences. The brand differentiates itself by combining Amorepacific’s long history of cosmetic science with a direct-to-consumer luxury model and partnerships with prestige retailers. Its goal is to advance skincare with science-led, premium solutions that deliver clinical-grade results for everyday use.

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