Senior Director - Marketing, Tamil

Job Summary

The role will be a critical enabler of the channel’s efforts in ensuring the best brand integration & digital practices. The Senior Manager of Brand Integration & Digital is responsible for creating and executing strategies that integrate brand partnerships seamlessly into content while driving digital growth for the Tamil regional channel. This role bridges content, marketing, and revenue generation to enhance the channel’s digital footprint and monetize brand collaborations.

About the team

The marketing team is responsible for driving viewer engagement and promoting the channel's brand across multiple platforms. The team creates and executes marketing plans, such as campaigns for show launches, brand partnerships, and audience reach. They collaborate closely with the programming, creative communications, and digital marketing teams to ensure consistent messaging and maximize reach. With a focus on regional markets and audience preferences, the team creates targeted promotions, media planning with ATL and marketing activation with BTL driving micro-marketing and on-ground activation, and digital strategies that enhance the channel's visibility. Their work assures a strong brand presence and fosters loyalty in a competitive market.

Key Responsibilities

• Develop and execute brand integration strategies in alignment with programming and advertising objectives.
• Collaborate with creative teams to create innovative branded content solutions.
• Act as a liaison between sales, PRS, production teams, and product stakeholders.
• Manage relationships with clients, ensuring successful delivery campaigns.
• Monitor integration effectiveness and provide actionable insights for improvement.
• Drive the creation and curation of digital-first content to engage audiences across social media and OTT platforms.
• Collaborate with creative teams to align digital content with channel programming.
• Lead efforts to grow digital audiences through strategic campaigns, influencer collaborations, and innovative activations.
• Leverage analytics to refine strategies and optimize engagement.
• Identify and develop monetization opportunities across digital platforms, including branded campaigns, paid partnerships, and advertising.
•  Work closely with the sales team to pitch and secure digital sponsorships.
  

Skills & Attributes for success

• Experience managing media relations and marketing campaigns required.
• Management, analysis and growth of social and branding campaigns with measured results.
• Ability to build and maintain beneficial media relationships on an organization's behalf.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Creative mindset with a strong sense of cultural relevance for Tamil audiences.
• Can read, write and speak Tamil (or any 2 out of the three)

Preferred Education & Experience

• MBA in Marketing from a Tier 1 or 2 college
• 10-12 years of relevant experience