Manager – Brand - Private Brands

Overview

(Hybrid position: Secaucus, NJ: In office Monday-Wednesday) The Vitamin Shoppe is seeking a Brand Manager who will play an important role in our company's mission to support our customers on their personal journey to lifelong wellness.

You are a strategic thinker, analyst, and calculated risk taker.  You are not afraid to swing and miss and will find ways to make things happen rather than finding reasons not to make them happen. You love pushing boundaries and strive for the continual improvement of the industry. You have a passion for ingredients, how they impact the body and find creative ways to bring ideas to life, so they resonate with the consumer and our health enthusiasts.

Our Private Brands are of the utmost importance to us, so you will be part of an aggressive growth strategy and prestigious department on a mission to provide consumers with the world’s finest products and best in class solutions.

The Brand Manager is responsible for conceiving and commercializing branded solutions that cater to our customer needs, meet our brand guardrails, and grow our brands to plan. The Brand Manager will manage a portfolio of brands across multiple categories and will be measured on both strategic and economic goals.

Responsibilities

• Drive portfolio growth through a balanced strategy of innovation, renovation, assortment optimization, and lifecycle management, translating consumer, category, and competitive insights into financially viable business opportunities.
• Lead the brand-building processes and ensure the Private Brand Team's efforts are aligned with our portfolio strategy.
• Create and champion brand-strategy and brand building efforts for assigned brands.
• Maintain a strong understanding of category market trends and meet consumer expectations and ever evolving needs.
• Perform comprehensive category and portfolio reviews to analyze sales, penetration, profitability, productivity, margin, customer trends, and competitive dynamics, while identifying opportunities for innovation, assortment optimization, portfolio enhancement, and business growth.
• Meet & converse with contract manufacturers and raw material suppliers to identify new ingredients, technology, and delivery format opportunities.
• Help create and implement sku positioning strategy, label copy and design.
• Work with agency partners, or in-house team to ensure marketing strategy, communication strategy and execution are aligned with brand strategy.
• Develop and present brand or product strategy cross functionally to create marketing campaigns or brand designs.
• Develop brand equity and ensure that products meet brand guardrails and strategy.
• Deliver against sales plan and budget.
• Provide regular updates on project status to cross functional teams in a concise format to include status, challenges, and issue resolution throughout the lifecycle of the project.
• Ability to critically read technical documents/formulations, identify and trouble-shoot challenges, and analyze next steps and timing.

Other Functions:

• Limited out of town travel required for trade shows and corporate conferences.

Qualifications

Education/Certification:  

• Bachelor’s Degree in business, marketing, merchandising or related field; or an equivalent combination of education and experience sufficient to successfully perform the key job requirements.
• 3+ years of experience designing nutritional supplements.
• 5+ years of experience in product innovation, assortment Optimization, brand management, commercialization, and merchandising
• Nutraceutical industry knowledge including high performing brands and ingredients.
• Proficient knowledge in Dietary Supplements in the U.S. (DSHEA) and FDA regulations

Skill and Ability:

• Positive attitude, self-motivated with critical attention to detail, deadlines, and reporting
• Demonstrates an understanding of how customers relate to brands, understands brand guardrails and how products play into the strategy of a brand.
• Ability to influence, develop and maintain collaborative relationships with peers and colleagues across the organization, as well as internal and external clients.
• Strong analytical, prioritizing, interpersonal, problem-solving, presentation, budgeting, project management (from conception to completion), & planning skills 
• Strong verbal and written communication skills (analysis, interpretation, & reasoning) 
• Ability to work well autonomously and within a team in a fast-paced and deadline-oriented environment.
• Proficient in MS office software

Equal Opportunity PolicyThe Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.  Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative.  We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith.  To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.

CORP

Compensation

The salary for this position is based on many factors such as role requirements, skill set, years of experience and other organizational needs. The estimated range is $125,000 - $135,000 per year.