Regional Marketing Manager

The Koch Engineered Solutions (KES) Marketing and Communications team is seeking a Regional Marketing Manager to support our businesses across the Middle East.

This role is responsible for turning business priorities, customer insights and global marketing direction into focused regional marketing plans and action.

As an integral part of the global marketing team, you will work closely with teammates in other regions as well as commercial, technical and product teams to strategies around key priorities and opportunities. You will develop targeted marketing plans that strengthen reputation, visibility, preference and differentiation, helping KES businesses show up consistently and credibly with customers before and throughout the buying process.

We are an in-house global Marketing & Communications capability supporting KES business units. We contribute to business outcomes through close partnership with leadership, commercial teams, and product and technology owners.

We combine regional market knowledge with regional and global marketing capabilities and use trusted third-party agencies to scale creative, content, events, digital, localisation and production work.

• Develop and activate a focused Middle East marketing plan aligned with regional business priorities and global marketing direction.
• Participate in commercial planning discussions to understand customer objectives, key influencers, market dynamics and upcoming opportunities.
• Turn commercial and customer insights into clear marketing briefs and programmes that build reputation, visibility, preference and differentiation.
• Partner with the global marketing team to develop strategies, messaging and content, adapting assets for regional relevance while maintaining brand integrity.
• Plan and deliver account-centred marketing activities, including executive engagements, technical seminars, customer workshops, targeted campaigns, speaking opportunities and sales enablement materials.
• Direct agencies and vendors supporting events, creative production, content adaptation, localisation, paid media, digital activation and logistics.
• Build relationships with relevant internal and external stakeholders and maintain close connections with regional commercial teams and priority customers.
• Use qualitative and quantitative insights to measure programme effectiveness, improve future activities and keep resources focused on the highest-value opportunities.
• Partner with the regional marketer based in Europe to provide cohesive marketing planning and execution for the EMEA business.
• Operate as part of the global marketing team, sharing regional insights and leveraging capabilities across the team to deliver expected outcomes.

• Ability to develop marketing plans with clear priorities, actions and measures of success.
• Ability to turn business priorities, customer insights and market understanding into practical marketing programmes and deliverables.
• Exposure to working closely with commercial, technical, product, leadership and other cross-functional teams.
• Ability to manage multiple initiatives and move work from idea to action with limited day-to-day direction.
• Exposure to working with third-party creative agencies, vendors and freelancers.

• Exposure to B2B marketing within industrial, refining, petrochemical, energy, oil & gas or similarly complex environments.
• Knowledge of account-based, segment, field and product marketing approaches.
• Ability to develop customer programmes involving executive engagement, technical content, events, targeted campaigns and sales enablement.
• Knowledge of regional customer and market dynamics and the ability to translate these into relevant marketing activities.