Full-Time

Influencer Marketing Campaign Manager

Posted on 1/17/2025

Later

Later

1,001-5,000 employees

Social media management and influencer marketing tools

Consumer Software
Consumer Goods

Compensation Overview

$85k - $95kAnnually

+ Bonus Potential

Senior

Boston, MA, USA

This position is hybrid, indicating that some in-office days are required.

Category
Growth Marketing
Growth & Marketing

You match the following Later's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 5+ years of relevant experience in Influencer Marketing, social media management, and/or marketing campaign management - agency and/or paid media background a plus
  • Excellent project management skills are a must
  • Ability to manage & track time effectively across you and your support teams work
  • Previous customer success experience preferred, or have a demonstrated ability to act as a trusted advisor, showing ability to make strategic and actionable recommendations to their customers that map to their business goals
  • Detail-oriented with excellent analytical skills to interpret data and generate actionable insights
  • High degree of integrity, empathy, and focus on 'doing the right thing'
  • Excellent relationship-building skills with internal and external stakeholder.
Responsibilities
  • Lead and manage the success and outcomes of all customers that you oversee through establishing and nurturing great relationships, and positioning yourself as a trusted advisor to your customers from kickoff to campaign wrap
  • Design and execute marketing strategies (influencer and paid media) for your customers by offering guidance and sharing best practices, and generate reporting and analytical insights based on campaign results
  • Project manage all customer campaigns, ensuring that we are delegating and assigning, as well as quality checking, executional tasks to Influencer Marketing Coordinators and/or Co-Ops, while serving as a mentor and coach to these team members
  • Effectively manage, execute, and communicate contractual deliverables to the customer with a high caliber of service, including maintaining campaign budgets, tracking influencer movement through the workflow, and regularly communicating with the customer through email and recurring status meetings
  • Be the voice of the marketer and influencer by communicating changes to best practices and escalating product feedback to our internal teams, including strategy, research, product, and design teams
Desired Qualifications
  • Team player with a can-do attitude, willing to jump in and find solutions with minimal guidance
  • Curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics
  • Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support
  • You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you
  • You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration

Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and manage their online presence. Its main products include Later Influence, which automates influencer marketing campaigns and measures ROI; Later Social Media Management, which allows users to plan, schedule, and analyze social media posts; and Later Link in Bio, which optimizes the bio link on social media profiles to drive traffic. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring consistent updates and support. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve measurable returns from their social media activities.

Company Stage

Seed

Total Funding

$3.7M

Headquarters

Vancouver, Canada

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-enhanced search optimizes influencer discovery and ROI for brands.
  • Social commerce trends offer new monetization opportunities for creators.
  • Later's partnerships with major social platforms expand its market reach.

What critics are saying

  • Linktree's growth may overshadow Later's Link in Bio tool.
  • Integration of Mavely could distract from core offerings.
  • Instagram's video shift may require adaptation of Later's tools.

What makes Later unique

  • Later combines influencer marketing and social media management in a unified platform.
  • The company offers AI-powered social listening tools for actionable insights.
  • Later's acquisition of Mavely enhances its social commerce capabilities.

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Benefits

Hybrid work environment

Education & conference budget

Wellness spending account

Flexible hours & work schedule

Technology bonus

Annual company retreat

Vacation & wellness days

Parental leave top-up

Learning & development workshops

Stock options

INACTIVE