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TikTok

Short-form video platform with ads

Category Lead

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeSeoul, South KoreaNo salary listedIn-person

About the Job

Requirements

  • Extensive experience in industry or category management.
  • A strong track record leading a category and delivering against demanding performance goals.
  • Experience owning profit and loss on a commerce platform or marketplace.
  • Experience managing diverse teams.
  • A sales-oriented mindset, self-direction, and the ability to manage strategic partner relationships.
  • Ability to work through ambiguity and adapt quickly to change.
  • Fluency in English and Korean, with cross-cultural communication and collaboration abilities in a global, cross-functional environment.

Responsibilities

  • Define long-term strategy, lead key initiatives, and set future direction for categories in the market.
  • Own end-to-end commercial performance for assigned categories.
  • Apply industry knowledge and professional networks to ensure category success.
  • Identify, prioritize, and onboard partners to the platform.
  • Develop partners by driving and managing end-to-end partnerships.
  • Collaborate cross-functionally to unlock partners’ potential, drive brand growth, and increase adoption of livestream and short videos.
  • Navigate ambiguity, adapt to frequent changes, and influence stakeholders to drive category decisions.
  • Break down complex problems, devise new approaches, and create scalable solutions.
  • Drive and manage partnerships and partner experience end to end, including continuous partner development.
  • Use data to understand pain points, formulate business requirements, identify opportunities, and prioritize solutions.

Desired Qualifications

  • Strong knowledge of the Korean partner landscape, consumer demands, digital evolution, and mobile transformation.
  • Strong understanding of social commerce, content marketing, and influencers.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

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