PPC and Search Marketing Specialist

We are looking for a PPC and Search Marketing Specialist with hands-on experience managing paid search campaigns in the China market. The role will focus primarily on Baidu, Bing, and 360 Search, including campaign setup, keyword research, ad creation, bid and budget management, and ongoing optimisation.

• Plan, launch, and manage PPC/SEM campaigns across Baidu, Bing, and 360 Search.
• Conduct keyword research, create and optimise search ads, and manage campaign structures.
• Manage bids and budgets to improve campaign efficiency and ROI.
• Monitor and optimise campaigns based on CTR, CPC, conversions, CPA, and ROAS.
• Prepare regular campaign performance reports and provide optimisation recommendations.
• Monitor China search trends and competitor activity.
• Coordinate with internal teams and support client campaign requirements.

• 2+ years of hands-on PPC/SEM experience, preferably in the China market.
• Practical experience with Baidu Search Marketing; Bing and 360 Search experience is an advantage.
• Strong knowledge of keyword research, ad creation, bid management, and campaign optimisation.
• Ability to analyse PPC performance using key metrics such as CTR, CPC, CPA, conversions, or ROAS.
• Fluent Chinese and English, written and spoken.
• Experience working with international clients is an advantage.

Only those shortlisted will be contacted by us.

Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI-driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting-edge AI products like Mind the Graph, Paperpal, and R Discovery. With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a global workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work. For this role, we will have an initial phone screening with the recruitment team, followed by an assessment. This will be followed by three technical rounds and one HR round.