Full-Time

Sr. Digital Marketing Manager

Posted on 9/27/2024

Adyen

Adyen

1,001-5,000 employees

Global payments platform for businesses

Fintech
Financial Services

Compensation Overview

$130k - $185kAnnually

Senior

San Francisco, CA, USA

This role is based out of our San Francisco office; we do not offer remote-only roles.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SEO
Salesforce
Looker
Data Analysis
Google Analytics
Requirements
  • 7+ years of experience in a digital marketing role focused on driving acquisition and lifecycle marketing in a B2B enterprise technology environment.
  • Deeply analytical mindset and familiarity with modern marketing and sales technologies, including Marketo, Contentful, Google Analytics, Google Marketing Platform, Looker, and Salesforce.
  • Proven experience in delivering creative and successful marketing campaigns to targeted audiences.
  • Strong business acumen with experience in budgets and spend management.
  • Experience in coaching and mentoring others on integrated campaign planning and execution.
  • Fluent in spoken and written English; additional languages are a plus.
Responsibilities
  • Plan, set up, and optimize digital marketing campaigns: Search (SEO and SEM): Drive full-funnel impact through effective search engine optimization and search engine marketing strategies.
  • Lifecycle marketing: Develop and manage digital and email lifecycle programs to engage prospects at every stage of their journey - from ideation to the implementation on the tool, launch, optimization and reporting.
  • Manage our regional web strategy: own the website updates and evolution, ensure regular content updates that optimize for the customer journey and A/B test key messages. Optimize our website performance.
  • Lead marketing programs: Provide technical insights to optimize the prospect’s experience as they progress across their buying journey.
  • Leverage analytics tools: Determine the effectiveness of campaigns across all channels. Uncover strategic insights and fresh thinking around these programs.
  • Collaborate with global teams: Implement and drive strategies to generate sales accepted opportunities.
  • Partner with SDR teams: Optimize lead handoff processes and refine target account lists with Revenue Operations teams.

Adyen simplifies payment processing for businesses by providing a platform that allows them to accept payments online, in-store, and on mobile devices. The platform works by integrating various payment methods and managing transactions directly, thanks to its acquiring licenses in multiple countries. This means businesses can process payments without needing third-party banks, resulting in a smoother experience for both merchants and customers. Adyen stands out from competitors by offering a unified solution that includes risk management tools and point-of-sale systems, catering to a wide range of clients from small startups to large enterprises. The company's goal is to continuously enhance its services to meet the diverse needs of its clients while ensuring secure and efficient payment processing.

Company Stage

IPO

Total Funding

$313.8M

Headquarters

Amsterdam, Netherlands

Founded

2006

Growth & Insights
Headcount

6 month growth

1%

1 year growth

15%

2 year growth

24%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Affirm expands BNPL offerings, increasing market share in North America.
  • Collaboration with Intuit enhances presence among UK SMBs, boosting transaction volumes.
  • Partnership with Doctolib opens new revenue streams in European healthcare sector.

What critics are saying

  • Increased competition from emerging fintech companies like Spendesk in Europe.
  • Volatile BNPL market may challenge partnership with Affirm due to consumer debt concerns.
  • Stringent data protection regulations in Europe could impact healthcare sector partnerships.

What makes Adyen unique

  • Adyen offers a unified platform for online, in-store, and mobile payments.
  • The company holds acquiring licenses, enabling direct payment processing without third-party banks.
  • Adyen provides risk management tools to minimize fraud and chargebacks for businesses.

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Benefits

Global exchange program

Adyen+

Delicious healthy lunches

Phantom share package

Yearly trip to Amsterdam

Normal course of life

INACTIVE