Full-Time

Sr. Digital Marketing Manager

Confirmed live in the last 24 hours

Adyen

Adyen

1,001-5,000 employees

Global payments platform for businesses

Fintech
Financial Services

Compensation Overview

$130k - $185kAnnually

Senior

San Francisco, CA, USA

This role requires in-person collaboration in San Francisco office.

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
SEO
Salesforce
Looker
Data Analysis
Google Analytics
Requirements
  • 7+ years of experience in a digital marketing role focused on driving acquisition and lifecycle marketing in a B2B enterprise technology environment.
  • Deeply analytical mindset and familiarity with modern marketing and sales technologies, including Marketo, Contentful, Google Analytics, Google Marketing Platform, Looker, and Salesforce.
  • Proven experience in delivering creative and successful marketing campaigns to targeted audiences.
  • Strong business acumen with experience in budgets and spend management.
  • You balance high-level strategic planning with hands-on execution, enjoying both the strategic and tactical aspects of the role.
  • Experience in coaching and mentoring others on integrated campaign planning and execution.
  • Passion for staying informed about industry trends, best practices, and emerging technologies in performance marketing.
  • Experience in building relationships with external partners, agencies, and vendors to support marketing initiatives and drive business results.
  • Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency across global operations.
  • Self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities.
  • Fluent in spoken and written English; additional languages are a plus.
Responsibilities
  • Plan, set up, and optimize digital marketing campaigns:
  • Search (SEO and SEM): Drive full-funnel impact through effective search engine optimization and search engine marketing strategies.
  • Lifecycle marketing: Develop and manage digital and email lifecycle programs to engage prospects at every stage of their journey - from ideation to the implementation on the tool, launch, optimization and reporting
  • Website Management
  • Manage our regional web strategy: own the website updates and evolution, ensure regular content updates that optimize for the customer journey and A/B test key messages. Optimize our website performance.
  • Lead marketing programs: Provide technical insights to optimize the prospect’s experience as they progress across their buying journey.
  • Leverage analytics tools: Determine the effectiveness of campaigns across all channels. Uncover strategic insights and fresh thinking around these programs.
  • Collaborate with global teams: Implement and drive strategies to generate sales accepted opportunities.
  • Partner with SDR teams: Optimize lead handoff processes and refine target account lists with Revenue Operations teams.

Adyen simplifies and speeds up payment transactions for businesses of all sizes, offering a comprehensive platform for online, in-store, and mobile payments. The platform allows businesses to accept payments directly, as Adyen has acquiring licenses in various countries, eliminating the need for third-party banks. This integration provides a seamless payment experience. Adyen's business model includes charging transaction fees for each payment processed, and it also offers services like risk management tools and point-of-sale systems. The company's goal is to continuously expand its product offerings to meet the needs of its diverse clients, ranging from small startups to large enterprises.

Company Stage

IPO

Total Funding

$313.8M

Headquarters

Amsterdam, Netherlands

Founded

2006

Growth & Insights
Headcount

6 month growth

1%

1 year growth

11%

2 year growth

24%
Simplify Jobs

Simplify's Take

What believers are saying

  • Adyen's strategic partnerships, such as with Ventrata and SumUp, enhance its service offerings and expand its market reach.
  • The company's continuous innovation, including the adoption of Unified Commerce and Pay-by-Link technology, positions it as a leader in the fintech space.
  • Recognition as a leader in IDC MarketScapes for retail payment platforms underscores Adyen's industry leadership and robust market position.

What critics are saying

  • The competitive fintech landscape, with players like Mollie and Klarna, could pressure Adyen to continuously innovate to maintain its market position.
  • Data breaches, as seen with Neiman Marcus, highlight the importance of robust cybersecurity measures, and any lapse could damage Adyen's reputation.

What makes Adyen unique

  • Adyen's ability to process payments directly without relying on third-party banks offers a seamless and integrated payment experience, unlike many competitors.
  • The company's unified platform handles all aspects of payment processing, from accepting payments to managing risk and ensuring compliance, providing a comprehensive solution for businesses.
  • Adyen's acquiring licenses in various countries enable it to offer localized payment solutions, setting it apart from competitors who may lack such extensive regulatory reach.

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Benefits

Global exchange program

Adyen+

Delicious healthy lunches

Phantom share package

Yearly trip to Amsterdam

Normal course of life