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CapitaLand

Asset-light global real estate investment manager

Manager – Community Engagement

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeSingaporeNo salary listedIn-person

About the Job

Requirements

  • A degree in Marketing or Mass Communications and at least 4–5 years of relevant experience in a similar role.
  • Excellent written and verbal communication skills.
  • Familiarity with marketing communications activities, particularly event management and digital marketing.
  • Creativity, dynamism, resourcefulness, and a relevant network and contacts.
  • Ability to multitask and take responsibility for seeing assigned projects through.
  • Proactivity and ability to work independently and collaborate effectively across teams.

Responsibilities

  • Curate regular and relevant programming to promote vibrancy and a sense of community at selected CapitaLand Workspace properties, supporting tenant attraction and retention. Programmes include online and in-person campaigns and activities and retail promotions, and may be sourced from and developed in collaboration with CapitaLand tenants and external partners, including government agencies.
  • Develop communications content, such as eDMs, and use channels including websites, social media, and the CapitaStar@Work mobile app to support campaigns and programmes.
  • Publicize programmes across available channels, such as digital displays, social media, and CapitaStar@Work, to create awareness and encourage participation.
  • Monitor programme-related uploads, posts, queries, and feedback, and respond accordingly.
  • Build effective relationships with relevant stakeholders, including tenant representatives, programme partners, and government agencies, to garner support for and participation in programmes.
  • Pursue business opportunities and collaborations with the CapitaLand tenant community to support community engagement programmes, including sharing tenants’ thought leadership and raising awareness of their products and services.
  • Collate and evaluate community engagement programmes and feedback for reporting, analysis, and continual improvement.
  • Track community engagement programme operating budgets and expenditures.
  • Support key or strategic Workspace campaigns and events, such as groundbreaking and other milestone or celebratory activities.
  • Support other Workspace departments with marketing and communications efforts, including collateral development and editorial.
  • Perform other related duties.

About the Company

CapitaLand

Asset-light global real estate investment manager

CLI is a global real estate investment manager that operates with an asset-light, fee-based model. It earns fees by managing real estate assets and investments for clients, rather than owning and developing properties itself, and uses a diversified platform spanning development, asset management, and lodging with capital recycled through REITs. Unlike many peers, CLI separates the capital-intensive development business from its fee-generating asset-management platform, leveraging its history as Singapore’s national champion to monetize stabilized assets. Its goal is to become a leading global platform for real estate investment management and to unlock value for shareholders by scaling its fee-based business and broadening access to real estate investments.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Singapore, Singapore
Founded
2000

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