JioStar

Media conglomerate offering TV and streaming

Assistant Manager - Platform Marketing, Digital

Growth MarketingConfirmed live in the last 24 hours

Full-timeNo salary listedIn-person

About the Job

Requirements

Hands-on experience in customer relationship management or lifecycle marketing.
A strong understanding of email marketing platforms and campaign execution.
Familiarity with customer engagement channels including push notifications, in-app messaging, SMS, and WhatsApp.
The ability to independently manage day-to-day campaign operations.
Three to four years of experience in marketing.

Responsibilities

Lead lifecycle marketing activities and execute and optimize digital platform campaigns.
Execute lifecycle marketing campaigns end to end.
Manage email marketing operations and campaigns.
Support migration and platform transition activities through November 2026.
Execute and optimize push notification, in-app messaging, SMS, and WhatsApp campaigns.
Perform audience segmentation, targeting, and campaign analysis.
Support growth and experimentation initiatives across HSI and Wave4 markets.
Coordinate with cross-functional teams to ensure timely campaign delivery and reporting.

Desired Qualifications

An MBA is preferred.

Job Summary
To lead LCM marketing. To execute & optimise digital platform campaigns.
This role supports lifecycle marketing activities across the Singapore, Canada, and UK markets, with ownership of channels such as Email, Push Notifications, In-App Messaging, SMS, and WhatsApp.

Key Responsibilities

End-to-end execution of Lifecycle Marketing (LCM) campaigns.
Email marketing operations and campaign management.
Support migration and platform transition activities through November 2026.
Execution and optimization of Push Notifications, In-App Messaging, SMS, and WhatsApp campaigns.
Audience segmentation, targeting, and campaign analysis.
Support growth and experimentation initiatives across HSI and Wave4 markets.
Coordinate with cross-functional teams to ensure timely campaign delivery and reporting.

Skills & Attributes for success

Hands-on experience in CRM/Lifecycle Marketing.
Strong understanding of email marketing platforms and campaign execution.
Familiarity with customer engagement channels such as Push, In-App, SMS, and WhatsApp.
Data-driven mindset with strong execution capabilities.
Ability to independently manage day-to-day campaign operations.

Preferred Education & Experience

Any MBA graduate.
3-4 years in marketing

About the Company

JioStar

Media conglomerate offering TV and streaming

JioStar is a major player in the media and entertainment space. It curates and distributes a large lineup of content across 120 TV channels and two streaming platforms, serving both individual viewers and advertisers. Revenue comes from subscriptions and advertising, with content delivered via live channels and on-demand streaming on its platforms. Users access shows and channels by subscribing or engaging with ad-supported content, while the platforms continuously update offerings to keep audiences engaged. The company differs from competitors through its scale and backing from Viacom18 and Disney Star, a leadership team of industry veterans, and a broad, multi-platform content library that reaches diverse audiences. The goal is to maintain a leading position as a media conglomerate by delivering premium entertainment to a wide audience through subscriptions and advertising partnerships.

Company size: 1,001-5,000
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $45.8M
Headquarters: Mumbai, India
Founded: 1990

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