Full-Time

Sr Director

Business Development, Advertiser CPG

Updated on 12/9/2024

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$146.1k - $267.9kAnnually

+ Stock-based Compensation + Sales-based Incentives + Commissions

Senior

New York, NY, USA

Candidates must be residents of NY, CO, CA, and WA.

Category
Business Development
Business & Strategy
Required Skills
Marketing
Requirements
  • A proven track record in online advertising outbound sales and/or marketing
  • Experience at an online publisher, ad network, ad exchange, ad server, SEM platform, DSP, or other online advertising/marketing role
  • Existing relationships with decision makers at major agencies and advertisers
  • Experience establishing longstanding, consultative client relationships
  • Strong quantitative skills and negotiation ability, able to lead commercial negotiations for large global accounts
  • Strong communication skills with an ability to speak with C-level clients
  • Passion for owning a room, closing deals, and getting wins
  • Proven track record of exceeding revenue expectations.
Responsibilities
  • Take ownership for representing 2-4 of our most strategic relationships with The Trade Desk’s largest CPG clients nationally
  • Work collectively with greater global Sales, client services, and Trading teams to cultivate focused accounts and brands
  • Establish new/cultivate existing relationships with commercial and contract leads at major Advertising clients
  • Communicate the value of our media buying platform by aligning The Trade Desk’s media buying philosophy and technology with our client’s
  • Participate in product road map build out discussions based on client needs with senior leadership, product, & engineering
  • Take lead in responding to RFPs, including qualification & win strategy
  • Coordinate global account discussions with counterparts in APAC and EMEA regions
  • Work closely with product, marketing and revenue teams to constantly optimize efforts relating to company-wide goals
  • Identify and close strategic up-selling opportunities by understanding core client business needs
  • Build deep and lasting connections internally across The Trade Desk departments and specialty functions.

The Trade Desk provides a demand-side platform (DSP) that allows advertisers to purchase digital advertising space automatically across various channels, including display, social media, and connected TV. The platform uses real-time bidding (RTB) to facilitate live auctions for ad impressions, giving clients the ability to optimize their campaigns effectively. What sets The Trade Desk apart is its focus on transparency in measurement and reporting, enabling advertisers to see the performance of their campaigns clearly. The company's goal is to help clients achieve better advertising results while generating revenue through platform usage fees and additional services like data analytics.

Company Stage

IPO

Total Funding

$80.2M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

5%

1 year growth

30%

2 year growth

30%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased adoption of Unified ID 2.0 enhances privacy-conscious advertising solutions.
  • The rise of programmatic audio advertising expands The Trade Desk's market opportunities.
  • 5G network expansion boosts demand for video advertising services.

What critics are saying

  • Ventura faces competition from established smart TV OS players like Roku and Amazon.
  • Spotify's SAX expansion increases competition in the audio advertising space.
  • Data privacy concerns may arise from integration with platforms like Evidnt.

What makes The Trade Desk unique

  • The Trade Desk offers a self-service platform for data-driven digital advertising campaigns.
  • It provides transparency in measurement and reporting for ad campaign performance.
  • The company is developing Ventura, a new smart TV operating system.

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