Full-Time

Sr Director

Business Development, Advertiser CPG

Confirmed live in the last 24 hours

The Trade Desk

The Trade Desk

1,001-5,000 employees

Demand-side platform for digital advertising

Data & Analytics
Consulting
Consumer Software

Compensation Overview

$146.1k - $267.9kAnnually

+ Stock-based Compensation + Sales-based Incentives + Commissions

Senior, Expert

New York, NY, USA

Candidates must be residents of NY, CO, CA, and WA.

Category
Business Development
Business & Strategy
Required Skills
Marketing
Requirements
  • A proven track record in online advertising outbound sales and/or marketing
  • Experience at an online publisher, ad network, ad exchange, ad server, SEM platform, DSP, or other online advertising/marketing role
  • Existing relationships with decision makers at major agencies and advertisers
  • Experience establishing longstanding, consultative client relationships
  • Strong quantitative skills and negotiation ability, able to lead commercial negotiations for large global accounts
  • Strong communication skills with an ability to speak with C-level clients
  • Passion for owning a room, closing deals, and getting wins
  • Proven track record of exceeding revenue expectations.
Responsibilities
  • Take ownership for representing 2-4 of our most strategic relationships with The Trade Desk’s largest CPG clients nationally
  • Work collectively with greater global Sales, client services, and Trading teams to cultivate focused accounts and brands
  • Establish new/cultivate existing relationships with commercial and contract leads at major Advertising clients
  • Communicate the value of our media buying platform by aligning The Trade Desk’s media buying philosophy and technology with our client’s
  • Participate in product road map build out discussions based on client needs with senior leadership, product, & engineering
  • Take lead in responding to RFPs, including qualification & win strategy
  • Coordinate global account discussions with counterparts in APAC and EMEA regions
  • Work closely with product, marketing and revenue teams to constantly optimize efforts relating to company-wide goals
  • Identify and close strategic up-selling opportunities by understanding core client business needs
  • Build deep and lasting connections internally across The Trade Desk departments and specialty functions.

The Trade Desk operates a demand-side platform (DSP) that enables advertisers to buy digital advertising space automatically. Clients, including advertising agencies and direct advertisers, use this platform to manage and optimize their campaigns across various channels like display, social media, mobile, video, and connected TV. The platform utilizes real-time bidding (RTB), allowing advertisers to purchase ad impressions through live auctions that occur as web pages load. The Trade Desk distinguishes itself from competitors by offering advanced technology and data analytics, providing clients with transparency in measurement and reporting, which helps them make informed decisions about their ad spending. The company's goal is to empower advertisers to achieve better results through optimized ad campaigns.

Company Stage

IPO

Total Funding

$80.3M

Headquarters

Ventura, California

Founded

2009

Growth & Insights
Headcount

6 month growth

7%

1 year growth

31%

2 year growth

32%
Simplify Jobs

Simplify's Take

What believers are saying

  • The rise of privacy-centric solutions offers innovation opportunities for The Trade Desk.
  • 5G expansion boosts mobile video consumption, enhancing The Trade Desk's advertising capabilities.
  • Unified ID 2.0 positions The Trade Desk as a leader in cookieless advertising.

What critics are saying

  • Ventura may face competition from established players like Roku and Amazon.
  • Spotify's SAX expansion could increase competition in digital advertising.
  • Evidnt integration may raise data privacy and compliance concerns.

What makes The Trade Desk unique

  • The Trade Desk offers a self-service platform for data-driven digital advertising campaigns.
  • It provides transparency in measurement and reporting for optimized ad spend.
  • The company is developing Ventura, a new streaming TV operating system.

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