Lead Paid Marketing - Make & Manage Money

We're looking for the performance marketer who wants to own profitable growth across Google and Microsoft for our Make & Manage Money business, set the plan, and build the campaigns themselves. Our listicles connect people with offers across personal finance, insurance, banking, credit cards, gaming apps, and more, and winning here means understanding how intent, creative, landing pages, offer selection, partner payouts, and lead quality work together. You'll run an eight-figure annual media portfolio with the freedom to put budget wherever it earns, and the trade is that it's yours: you find what's holding growth back, whether it's in the account or not, and you go get it fixed.

Tip: Only apply if you've directly owned and profitably scaled $10M or more a year in paid media for affiliate or consumer lead generation.

Why This Seat

• Real ownership. You own the portfolio across Google and Microsoft, set the plan, and make the calls. No layers between you and the result.
• Partners who can move the levers. Yield, account management, and creative work alongside you on payouts, offers, and landing pages, so you're fixing the whole funnel, not just the account.
• Room to build. Microsoft audience and native inventory, MSN included, is early for us, and budget follows what works.
• A team that gets better together. We share what works, own what didn't, and turn wins into playbooks the whole paid team uses.
• An AI-forward stack. Claude is in the daily workflow, with room to automate analysis, concepting, and creative iteration.

What You'll Bring

• Ownership, Accountability & Strategy. You set the plan, prioritize the tests, and make the call, then bring your manager recommendations, not questions about what to do next.
• A track record of profitably scaling affiliate or consumer lead gen, with direct ownership of $10M or more in annual media spend.
• Buying traffic to competitive affiliate listicles, comparison pages, or multi-offer marketplaces.
• Hands-on depth in Google Ads or Microsoft Ads, and the range to own a portfolio across both. If your strongest experience is in Microsoft Ads, audience buying, or native inventory, we want to hear from you.
• Scaling across Search, Display, Demand Gen, YouTube, and native placements.
• A real grasp of affiliate economics: partner payouts, revenue per click, conversion rates, offer mix, traffic quality, ROAS, and margin.
• A habit of finding the actual constraint. You can tell whether a problem sits in the buying, the creative, the landing page, the offer, the payout, or the measurement, and you go to the team that owns the fix with a clear ask.
• Clear, direct communication, including short performance updates that say what changed, why it matters, and what you need.

Nice to Have

• Running across several consumer categories or variable-payout partner programs.
• Using AI and self-serve creative tools to speed up analysis and asset iteration.
• Working with competitive intelligence tools and in regulated consumer categories.
• Building playbooks or mentoring other media buyers.

What You'll Own

• Strategy and execution across Google Search, Demand Gen, YouTube, and Microsoft audience and native inventory, MSN included.
• Budget allocation, pacing, forecasting, reporting, and profitability for the portfolio.
• A prioritized growth plan that names the biggest constraints and the tests most likely to move the business.
• The case to Sales, Account Management, Yield, Creative, Product, and Analytics for what the campaigns need, and the follow-through until it lands.
• Campaign architecture, bidding, targeting, conversion signals, exclusions, tracking, and testing discipline.
• Testing new inventory and platforms with a clear hypothesis and a point where you stop.

What Great Looks Like

• You run the portfolio on your own and bring your manager recommendations and decisions.
• Profitable spend and margin grow because of a deliberate, prioritized testing plan.
• Microsoft grows into a real second source alongside Google.
• Partner teams know what you need, why it matters, and how their work moves growth, and payouts, offers, or pages change because of the case you made.
• Your playbooks make the broader paid team better.

This Isn't the Right Seat If You

• See the ad account as the whole job.
• Want someone else to set the plan or tell you what to test next.
• Have mostly managed agencies or reporting rather than building campaigns yourself.
• Would rather not push other teams for changes you don't control.

Total Compensation

• Base: $150,000 to $170,000
• Annual Bonus: profit sharing, based on company and personal performance, set by the level of the role