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Melotech

Creates music, video and consumer applications

Organic Growth Lead

Growth MarketingConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • A strong interest in organic growth, creator marketing, and social, ideally with hands-on experience from a startup, brand, app, creator agency, or personal channels.
  • Have repeatedly made content go viral for a brand, an app, or personal channels, and be able to explain why it worked and what it cost.
  • Have run creator or user-generated content programs with many creators simultaneously, negotiated rates, and written briefs that keep content native.
  • Understand how TikTok, Instagram Reels, and YouTube Shorts distribute content, what makes an effective hook, and when a format is losing traction.
  • Generate unconventional ideas and test them rigorously using small budgets, kill rules, and metrics.
  • Track reach, engagement, and cost per view using personal data, and evaluate channels based on their returns.
  • Work quickly with spreadsheets and ideally have familiarity with SQL or Python; automate repetitive work with artificial intelligence tools.
  • Thrive in a fast-paced, performance-oriented environment.

Responsibilities

  • Find and brief creators at scale, from small accounts with loyal audiences to trend-setting creators, and retain those who deliver.
  • Launch products in relevant communities at the appropriate time.
  • Identify emerging formats and memes and act on them quickly.
  • Run frequent low-cost tests using clear criteria for success and termination, then turn successful experiments into repeatable playbooks.
  • Find new sources of affordable attention, including communities and platforms not yet used by the team.
  • Coordinate with the Growth Manager to scale successful organic content through paid promotion and apply insights from paid activity to organic growth.
  • Measure performance, including interpreting saves, shares, and views and assessing the cost of views.
  • Build needed trackers, scripts, and automations using platform data and artificial intelligence tools.
  • Own the organic growth engine end to end, including creators, formats, trends, and performance metrics.

Desired Qualifications

  • Bring a network of creators, pages, and managers.
  • Be or have been a creator with a genuine following.
  • Have an interest in media, entertainment, gaming, or social.

About the Company

Melotech

Creates music, video and consumer applications

Melotech creates music, video and consumer applications for audiences who find entertainment through digital platforms and mobile app stores. Its music work includes original songs and curated playlists, while the video business develops films and online channels. The company combines creative production with software development, with engineers building product features and systems that connect data across its media businesses. Its development plans call for audience research, performance analysis and experiments to guide which product ideas reach the market, linking creative, commercial and engineering work. Founded in 2024, Melotech is headquartered in New York.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
New York, NY
Founded
2024

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