Workana

Freelancer marketplace connecting clients with professionals

Marketing Automation Specialist / CRM Manager

Growth MarketingConfirmed live in the last 24 hours

Full-timeRemote in ArgentinaNo salary listed

About the Job

Requirements

Two to four years of experience with CRM or marketing automation tools such as Customer.io, Braze, Klaviyo, HubSpot, or ActiveCampaign.
Solid understanding of automation logic, segmentation, and customer journeys.
Experience integrating marketing tools with sales CRMs.
Ability to work with technical teams, read documentation, understand application programming interfaces, and participate in data discussions.
Strong written and verbal communication to align with multiple teams.
Ownership and ability to take responsibility for solving problems.

Responsibilities

Audit the current marketing automation platform, including its data, segments, journeys, and overall structure.
Design and document CRM architecture, including the data model, event taxonomy, and segmentation logic.
Build and optimize journeys and automations for business-to-business and business-to-consumer audiences.
Manage the integration between the marketing tool and the sales CRM, including HubSpot or Salesforce.
Ensure data quality and consistency throughout the data chain.
Collaborate with the technical team to implement product events and integrations.
Propose and measure improvements in deliverability, engagement, conversion, and retention.

Marketing Automation Specialist / CRM Manager

Workana · Argentina (Remote) · Full-time · Posted 2026-06-03

Workplace: remote

Department: Non-Tech

Description

Buscamos a alguien que tome ownership de nuestra estrategia de comunicación automatizada: que entienda cómo está hoy, encuentre lo que no funciona y diseñe la arquitectura que necesitamos para escalar.

No buscamos a alguien que ejecute tickets. Buscamos a alguien que piense el CRM como un sistema y lo construya bien desde adentro. Vas a trabajar codo a codo con Marketing, Producto, Ventas, Tech y Customer Success.

Qué vas a hacer

Auditar el estado actual de nuestra plataforma de automatización: datos, segmentos, journeys y estructura general
Diseñar y documentar la arquitectura de CRM: modelo de datos, taxonomía de eventos, lógica de segmentación
Construir y optimizar journeys y automatizaciones para audiencias B2B y B2C
Gestionar la integración entre nuestra herramienta de marketing y el CRM de ventas (HubSpot / Salesforce)
Asegurar la calidad y consistencia de los datos en toda la cadena
Colaborar con Tech para implementar eventos e integraciones desde el producto
Proponer y medir mejoras en deliverability, engagement, conversión y retención

Lo que buscamos

2 a 4 años de experiencia con herramientas de CRM o marketing automation (Customer.io, Braze, Klaviyo, HubSpot, ActiveCampaign u otras)
Entendimiento sólido de lógica de automatizaciones, segmentación y journeys
Experiencia integrando herramientas de marketing con CRMs de ventas
Capacidad para trabajar con equipos técnicos: leer documentación, entender APIs, participar en conversaciones de datos
Buena comunicación escrita y verbal para alinearte con múltiples áreas
Actitud de ownership: alguien que se para frente al problema y lo resuelve

Buscamos talento argentino

El rol es 100% remoto

Apply

Apply at Workana

About the Company

Workana

Freelancer marketplace connecting clients with professionals

Workana connects businesses with independent professionals in Latin America through a freelancer marketplace. Clients post projects and hire talent across fields like IT, design, marketing, and admin support, while freelancers create profiles, showcase skills, and bid on opportunities. The platform earns commissions on completed projects and uses an escrow system to securely hold client payments until the work is finished to the client's satisfaction. It differentiates itself by focusing on the Latin American market, using freelancer rankings and tiers, and growing through regional expansion and partnerships to simplify hiring remote talent with secure transactions.

Company size: 5,001-10,000
Company stage: Series C
Total funding: $15.8M
Headquarters: Buenos Aires, Argentina
Founded: 2012

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