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Omnicom Group

Global marketing, media, and PR network

Associate Content Analyst

Content Design & StrategyPosted on Nov 11
Full-timeCalgary, AB, Canada$55k - $60k

About the Job

Requirements

  • Two to three years of experience in content management strategy, content operations, technical content architecture, or content analysis.
  • Strong proofreading, copyediting, and writing skills, with a solid understanding of grammar rules.
  • Experience or interest in analyzing and organizing content.
  • Experience or interest in interpreting analytics, metrics, and user data.
  • Ability to discuss, defend, and debate concepts with team members.
  • Ability to work flexibly through ambiguity and constant changes in a fast-paced environment.
  • Ability to learn and use Figma, Excel, PowerPoint, Keynote, and Word.

Responsibilities

  • Conduct current-state analysis of client digital properties, including content audits, gap analysis, and heuristic evaluations.
  • Conduct research, including competitive audits, social audits, search audits, and analytics analysis.
  • Prepare and present research summaries and reports.
  • Map current-state content to new experiences and designs.
  • Create and maintain content organization documents and deliverables.
  • Help research, develop, and document channel strategies and distribution plans.
  • Help develop messaging, copy direction, and style guidelines.
  • Create and maintain content governance documentation.
  • Participate in creative brainstorming and strategic execution.

Desired Qualifications

  • Develop stronger knowledge of content strategy best practices and the tools used to create deliverables while meeting deadlines.

About the Company

Omnicom Group

Global marketing, media, and PR network

Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.

Company size
5,001-10,000
Company stage
IPO
Headquarters
New York City, New York
Founded
1944

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