B2C experience, particularly with enterprise ecommerce businesses.
At least three years of experience managing or heavily contributing to an email retention marketing program for a B2C eCommerce brand, including email, SMS, push notifications, and/or direct mail.
Demonstrated expertise in identifying revenue opportunities, developing content strategies, and improving retention and loyalty marketing.
Expert-level proficiency in Klaviyo, including predictive analytics, custom flow logic, complex segmentation, and SMS integration.
Knowledge of HTML/CSS and basic coding principles for email design and customization in Klaviyo.
Familiarity with customer relationship management systems, customer data platforms, eCommerce platforms such as Shopify, and Google Analytics.
Ability to analyze data, generate insights, and make data-driven recommendations.
Excellent written and verbal communication skills to build client relationships and collaborate with cross-functional teams.
Ability to manage multiple projects simultaneously.
Ability to work independently in a remote work environment.
Responsibilities
Develop and implement comprehensive email marketing strategies using Klaviyo that align with business goals and industry best practices.
Optimize automated email marketing flows, including welcome series, abandoned cart, and win-back flows, and signup forms in Klaviyo to improve customer acquisition, engagement, retention, and revenue.
Develop content calendars aligned with client objectives and ensure consistent, engaging campaign messaging.
Collaborate with clients and Client Success Managers to translate requirements into effective Klaviyo email campaigns and support client success.
Serve as the primary client contact and address questions and concerns promptly.
Partner with clients and internal teams to understand business needs and turn them into actionable strategies for growth.
Manage Klaviyo setups, integrations such as Shopify, customer data platforms, and custom technology stacks, and account infrastructure; ensure accounts are configured, segmented, and performing effectively.
Audit Klaviyo accounts and resolve technical issues involving email deliverability, responsive design, dynamic tagging, and personalization.
Identify technical issues and resolve them promptly.
Monitor and analyze lifecycle and email marketing metrics through Klaviyo analytics and Google Analytics, including repurchase rates, customer lifetime value, engagement rates, and list growth.
Use data analysis to provide insights and recommendations that optimize performance and support continuous improvement.
Generate accurate, comprehensive reports to support data-driven decision-making.
Analyze data and metrics to identify client revenue opportunities, and recommend strategies to drive growth and maximize return on investment.
Perform quality assurance checks on Klaviyo campaigns and flows for accuracy, consistency, dynamic data rendering, and compliance with industry best practices.
Collaborate with account management, copywriting, design, and implementation teams to deliver email marketing strategies.
Support and mentor team members when needed.
Stay current with Klaviyo features and updates, industry trends, and emerging retention marketing technologies, and incorporate relevant developments into strategies.
Adapt strategies to changes in industry trends, consumer behavior, and email marketing regulations, including GDPR, CAN-SPAM, and CASL.
Desired Qualifications
Previous experience working with larger brands as a retention marketing manager.
About the Job As an Email Marketing Manager at CrucialPoint, you will be responsible for developing, implementing, and optimizing our email marketing strategies to drive engagement, conversion, and customer retention.
This role requires a deep understanding of email marketing best practices, retention marketing principles, and analytics, along with a creative mindset to develop compelling content. If you have a passion for email marketing for enterprise-level accounts using Klaviyo, possess strong technical acumen, and excel at driving results, we would love to hear from you.
Why Work With Us At CrucialPoint, we pride ourselves on creating exceptional results-driven retention programs for our diverse range of ecommerce clients. As an Email Marketing Manager, you’ll have the opportunity to work with amazing brands and be at the forefront of the industry. We foster a collaborative and supportive work environment, where your ideas and contributions are valued. Additionally, we offer room for growth, flexible scheduling, and a competitive salary / rate.
Responsibilities:
Develop and Execute Email Marketing Strategies:
Create and implement comprehensive email marketing strategies using Klaviyo that align with business goals and industry best practices.
Optimize and improve automated email marketing flows (e.g., welcome series, abandoned cart, win-back) and signup forms in Klaviyo to maximize new customer acquisition, engagement, retention, and revenue generation.
Develop comprehensive content calendars aligned with client objectives, ensuring consistent and engaging messaging throughout email marketing campaigns.
Client Collaboration:
Collaborate closely with clients and Client Success Managers to translate requirements into effective Klaviyo email marketing campaigns, ensuring their success and satisfaction.
Serve as the primary point of contact for clients, promptly addressing questions and concerns.
Partner with clients and internal teams to understand business needs and translate them into actionable strategies that help drive business growth.
Technical Optimization:
Manage Klaviyo setups, integrations (e.g., Shopify, CDPs, custom tech stacks), and account infrastructure, ensuring they are properly configured, segmented, and performing optimally.
Conduct regular audits in Klaviyo to identify and resolve technical issues related to email deliverability, responsive design, dynamic tagging, and personalization.
Identify technical issues and work diligently to resolve them in a timely manner.
Data Analysis and Reporting:
Monitor and analyze lifecycle and email marketing performance metrics via Klaviyo analytics and Google Analytics, such as repurchase rates, LTV, engagement rates, and list growth.
Provide insights and recommendations based on data analysis to optimize performance and drive continuous improvement.
Generate accurate and comprehensive reports, ensuring data-driven decision-making.
Continuously analyze data and metrics to identify revenue opportunities for clients, providing strategic recommendations to drive growth and maximize ROI.
Quality Assurance:
Perform quality assurance checks on all Klaviyo email marketing campaigns and flows, ensuring accuracy, consistency, dynamic data rendering, and adherence to industry best practices.
Collaboration and Team Support:
Collaborate closely with cross-functional teams, including account management, copywriting, design, and implementation, to deliver seamless and impactful email marketing strategies.
Foster a positive and collaborative team environment, supporting and mentoring team members when needed.
Continuous Learning and Adaptability:
Stay up-to-date with Klaviyo features, updates, industry trends, and emerging technologies in retention marketing, incorporating them into our strategies to maintain a competitive edge.
Adapt to evolving industry trends, consumer behaviors, and email marketing regulations (e.g., GDPR, CAN-SPAM, CASL).
Requirements (Skills & Qualifications):
B2C experience is required, particularly with enterprise ecommerce businesses.
Minimum of three (3) years of experience managing or having heavy involvement in running an Email Retention Marketing program for a B2C eCommerce brand—Email, SMS, Push, and/or direct mail.
Demonstrated expertise in identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing.
Expert-level proficiency in Klaviyo. Demonstrated mastery of advanced Klaviyo features including predictive analytics, custom flow logic, complex segmentation, and SMS integration.
Knowledge of HTML/CSS and basic coding principles for email design and customization within Klaviyo.
Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics.
Strong analytical skills, with the ability to analyze data, generate insights, and make data-driven recommendations.
Previous experience working with larger brands as a retention marketing manager preferred.
Excellent written and verbal communication skills, with the ability to build strong client relationships and collaborate effectively with cross-functional teams.
Detail-oriented, organized, and able to manage multiple projects simultaneously.
Self-motivated, proactive, and able to work independently.
Experience in remote work environments and self-motivation.
About CrucialPoint: CrucialPoint is a Full Service Retention Marketing Agency known for creating time-tested, effective Retention programs (Email, SMS, Push, Loyalty, Lifecycle) for amazing eCommerce brands. We thrive on solving intriguing challenges and delivering exceptional value to our clients. Join our team and be part of our mission to provide innovative solutions and drive success for our clients.