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California Dental Association

Not-for-profit dental association and member advocacy

Marketing Specialist

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeSacramento, CA, USA$76.5k - $86.5k /yr

About the Job

Requirements

  • At least 3 years of experience in marketing, advertising, communications, or event association work.
  • Working knowledge of Microsoft Office, especially Excel, PowerPoint, and Word.
  • Experience managing schedules, vendors, and approvals for multiple projects.

Responsibilities

  • Work with the Marketing Manager to write project briefs covering goals, audience, strategy, success measures, and key details.
  • Build and maintain schedules for assigned projects, and flag deadline risks early.
  • Collaborate with the Marketing Automation Specialist to identify opportunities to use audience segmentation, personalization, automated communications, and other marketing technology capabilities in campaigns and projects.
  • Coordinate campaigns from start to finish, including production, mailing and contact lists, content and offers, approvals, and delivery.
  • Work with designers, production teams, and outside vendors to deliver materials on time and as approved.
  • Manage approvals for marketing materials, track edits, and confirm sign-offs.
  • Keep projects within budget and accurately code and process invoices.
  • Track campaign results against agreed goals and summarize findings to improve future work.
  • Perform other duties as assigned.

Desired Qualifications

  • Experience with multi-channel campaigns, including print, email, digital, and event promotion.
  • Understanding and demonstrated experience with marketing concepts and brand principles.
  • Familiarity with email and marketing automation tools, including audience segmentation and personalization.
  • Comfort reading basic campaign reports and sharing their findings.
  • Experience with project management or marketing tools, and interest in advancing knowledge of marketing tools to work more efficiently.
  • Confidence presenting plans and updates to colleagues.

About the Company

California Dental Association

Not-for-profit dental association and member advocacy

The California Dental Association is a not-for-profit group that represents California’s organized dentistry and supports its members. It serves more than 27,000 dentists by providing educational programs, expert guidance, and practical resources to help them at every career stage. It also runs advocacy work and a nonprofit foundation to advance oral health for the public. Its activities include member education, practice support, and legislative lobbying, creating a community where dentists can learn, share, and grow. Compared with others, CDA is the largest state dental association in the American Dental Association and focuses specifically on California through its combined efforts in education, advocacy, and philanthropy. The goal is to help dentists excel in their profession while advancing better oral health for all Californians through policy influence, professional development, and supported practice.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Sacramento, CA
Founded
1870

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