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Full-Time

Vice President

Client Partnerships, Media

Confirmed live in the last 24 hours

Zeta Global

Zeta Global

1,001-5,000 employees

AI-driven marketing technology for customer engagement

Data & Analytics
Enterprise Software
AI & Machine Learning

Compensation Overview

$250k - $450kAnnually

Senior, Expert

New York, NY, USA

Category
Strategic Account Management
Sales & Account Management
Required Skills
Sales
Requirements
  • Minimum of 10-15 years in sales, business development, or strategic partnerships within the media and Adtech industry, with a focus on agencies.
  • Strong existing relationships within agencies and/or brands that fit our target.
  • Deep understanding of market dynamics, trends, and competition.
  • Ability to work across various business functions and drive strategic initiatives.
  • Advanced knowledge of digital advertising technologies and platforms, with the ability to simplify technical concepts.
  • Excellent skills in negotiation, relationship-building, and influencing stakeholders.
  • Demonstrated capability to lead and align teams of 4 or more.
Responsibilities
  • Craft and implement strategies to build and nurture relationships with holding companies and independent ad agencies, aiming for revenue growth and market expansion.
  • Identify and focus on agencies and accounts that align with company goals and have high growth potential.
  • Work with internal teams (sales, marketing, product, operations) to create solutions tailored to agency needs.
  • Act as a key advisor to agencies, helping them leverage your company’s solutions for their clients' success.
  • Maintain strong connections with key agency partners through regular engagement and collaboration.
  • Collaborate with sales and commercial teams to activate and maximize partnership agreements.
  • Keep abreast of market trends, competition, and industry developments to identify new partnership opportunities.
  • Develop a deep understanding of the company's offerings and the adtech landscape to effectively communicate value.
  • Monitor and analyze metrics to gauge the success of partnerships and provide insights to senior leadership.

Zeta Global focuses on enhancing marketing strategies for brands through data-driven technology. Its main product, the Zeta Marketing Platform, uses artificial intelligence to provide a real-time view of customer behavior and preferences, allowing brands to create personalized marketing experiences across various channels. This platform aggregates extensive real-time data, including behavioral signals and purchase intents, to help brands understand customer intent and reduce churn. Unlike many competitors, Zeta Global emphasizes a deep level of personalization and engagement, serving enterprise clients with tailored solutions that improve marketing effectiveness. The company's goal is to help brands acquire and retain customers more effectively, ultimately increasing their overall value.

Company Stage

Series F

Total Funding

$630.1M

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

5%

1 year growth

10%

2 year growth

18%
Simplify Jobs

Simplify's Take

What believers are saying

  • Zeta's support for AWS for Advertising & Marketing initiative can accelerate the transformation of advertising and marketing for enterprises.
  • The launch of Zeta NEXT showcases their leadership in AI-powered marketing technologies, offering hands-on experiences and best practices to industry professionals.
  • Achieving carbon neutrality and committing to long-term sustainability goals can attract eco-conscious clients and partners.

What critics are saying

  • The marketing technology sector is highly competitive, with constant innovation required to stay ahead.
  • Relying on acquisitions like ArcaMax for growth can pose integration challenges and potential cultural clashes.

What makes Zeta Global unique

  • Zeta Global leverages advanced AI and a vast array of consumer signals to provide a highly efficient marketing cloud, setting it apart from traditional marketing solutions.
  • Their commitment to sustainability, achieving carbon neutrality in 2022, positions them as a forward-thinking company in the marketing technology space.
  • The acquisition of ArcaMax enhances Zeta's data cloud capabilities, providing a richer dataset for more targeted marketing efforts.

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