Job Category

Modernize is seeking a Paid Search Associate to support the Marketing team in acquiring quality homeowner leads through Google Ads, Microsoft Ads, and other paid media platforms. This position will work alongside a team of seasoned experts to enhance current campaigns and test new opportunities.

We are seeking highly motivated, analytical, and intellectually curious team members who want to become digital marketing experts and want to join and learn from a world-class team.

Our ideal candidate will have a background in performance marketing and data analysis. This manager should have established digital marketing experience, as well as a desire to progress their career in digital marketing.

Responsibilities

• Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our sites
• Manage Google Ads, Microsoft Ads, and other paid media campaigns to revenue targets within ROI requirements
• Write ad copy at scale to maximize campaign performance
• Ongoing campaign management and SEM bid optimization
• Build out campaigns, features, and make account adjustments as needed
• Monitor and analyze campaign performance metrics (CPC, CTR, ROAS, CPA, etc.) to ensure optimal ROI.
• Set weekly tasks and project priorities
• Communicate regularly with management on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis

Requirements

• 1+ years of experience in SEM or digital marketing, with a focus on paid search campaigns.
• SEM/Display advertising experience would be preferred
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Intermediate knowledge of paid media tools (e.g. Microsoft Excel, Google Analytics, Google Tag Manager, etc...)
• Bachelor’s degree is required. Major/minor in Economics, Math, Statistics, Marketing, Web Technologies, or related field is preferred.