Business Development Manager - Electronics
About the job
- A completed technical or commercial university degree, for example in electrical engineering, economics, or business administration, or alternatively completed technical or commercial vocational training followed by an additional qualification.
- At least five years of successful practical experience in product or service sales.
- Good industry and market knowledge in electrical engineering and electronics is advantageous.
- Good commercial and technical English language skills.
- Proficiency in Microsoft Office; experience using SAP is advantageous.
- Willingness to undertake intensive travel within Germany and, when needed, other European countries.
- Ability to work independently and in a goal- and results-oriented manner.
- Communication skills, negotiation ability, and teamwork.
- High resilience and assertiveness.
- Identify and acquire new customers and establish new business relationships for the industrial and HBAS business segments.
- Define and analyze target markets and target customers.
- Develop strategies for systematic market development in coordination with sales management.
- Identify and analyze additional business models and assess their feasibility.
- Process and follow up on inquiries, including pricing.
- Manage quotations from commercial and technical perspectives in coordination with internal specialist departments.
- Lead price and contract negotiations while considering the commercial and technical aspects of internal specialist departments.
- Transition acquired new customers from the prototype phase to serial production status.
- Conduct and reconcile annual and multi-year revenue planning.
- Build networks and contacts in target industries and participate in trade fairs, industry events, conferences, seminars, and committees.
- Industry and market knowledge in electrical engineering and electronics.
- Experience using SAP.
About the company
LACROIX Electronics is a leading European EMS provider that designs and manufactures embedded electronics for industrial solutions. It combines research and development with Industry 4.0‑level manufacturing to deliver hardware for automotive, industrial, HBAS, aerospace and defense, and healthcare sectors. Its offering spans a design center and four production facilities across Europe and North Africa, enabling end-to-end support from concept to mass production with integration of advanced electronics and connectivity. The company differentiates itself through its integrated design and manufacturing capability, the breadth of its industry exposure, and its regional footprint that anchors a scalable supply base (2,350 employees and €320 million in 2025 revenue). Its goal is to be a trusted partner for electronic equipment and connected devices by delivering reliable embedded solutions and manufacturing at scale for complex, high‑reliability applications.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Saint-Herblain, France
Founded
2010
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Simplify's Take
What believers are saying
- H1 2026 revenue rose 3.1% to €235.2 million, confirming execution.
- Water quality sensors reached €2.5 million in 2025, five times 2023.
- LACROIX closed a €77.6 million syndicated loan in May 2026, extending maturity.
What critics are saying
- Electronics fell 1.1% in H1 2026, signaling weak core demand.
- Spanish PERTE funding ended June 30, 2026, cutting water-sensor growth momentum.
- If Electronics stagnates and PERTE fades, LACROIX misses 2027 targets and becomes a takeover target.
What makes LACROIX unique
- LACROIX combines industrial Electronics with Environment systems for water networks and smart infrastructure.
- Its SOFREL water portfolio now spans chlorine, wastewater, and drinking-water quality sensors.
- The group keeps extending installed base relationships instead of chasing consumer-device volume.
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Benefits
Flexible Work Hours
Remote Work Options
Paid Vacation