Head of Marketing Performance

THE OPPORTUNITY

We are seeking an experienced, visionary, and transformative SVP, Product to lead the critical capability area of Marketing Performance within the WPP Open platform. This is a truly unique opportunity to define the future of how WPP measures and attributes marketing effectiveness across our vast and diverse agency and client ecosystem.

Leveraging WPP's pioneering agentic marketing platform, you will lead the development of best-in-class solutions that turn live signals into predictive intelligence, empower our agencies and clients to drive superior outcomes, and solidify WPP Open's competitive edge. Your mandate will extend beyond traditional paid media measurement, encompassing a holistic view of performance across the entire Paid, Earned, Shared, and Owned media spectrum.

This role demands a leader who can not only set a compelling product vision, but also inspire and lead a multi-disciplinary team, ensuring robust commercial accountability and sustainable growth. You will directly contribute to achieving key WPP Open priorities, including driving profitability, maximizing strategic advantage, and delivering an integrated, intelligent experience for our users and clients.

JOB PURPOSE

The SVP, Product for Marketing Performance will be responsible for defining and executing the product vision, strategy, and roadmap for all capabilities related to marketing measurement, attribution and reporting within the WPP Open platform. This includes the development of visualizations and user experiences to democratize and utilize campaign and performance data, and the development of advanced analytics capabilities to enable Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Incrementality testing, and Geo-experimentation.  Including the use of agentic tooling for automated analytics outputs and conversational data analytics.

You will build, inspire, and mentor high-performing, 'full-stack' product teams comprising product managers, engineers, data scientists, UX/UI designers, and enablement specialists. A core part of your mandate will be to foster a culture of agility, innovation, collaboration, and continuous improvement, making decisive progress over perfection in a fast-paced environment.

KEY RESPONSIBLITIES

Strategic Product Vision & Leadership:

• Define and champion the end-to-end product vision, strategy, and roadmap for Marketing Performance within WPP Open, ensuring seamless alignment with WPP's overarching business goals, strategic product drivers, and client needs.

• Conduct in-depth market research, competitive analysis, and client needs assessment, relentlessly pursuing truly differentiating products that provide a clear competitive advantage.

• Translate complex business problems and evolving client challenges into clear, actionable product requirements and features, with a strong emphasis on holistic performance measurement.

• Develop and execute a clear strategy for integrating, harmonizing, and evolving existing performance measurement and reporting products/features into a unified, AI-enabled WPP Open offering, moving from customization to configurability.

Product Leadership & Team Transformation:

• Lead, inspire, and mentor high-performing, multi-disciplinary 'full-stack' teams (Product Managers, Engineers, Data Scientists, UX/UI, Enablement specialists), fostering a culture of ownership, innovation, and continuous improvement.

• Set clear Objectives and Key Results (OKRs) and performance metrics for the Marketing Performance product area and individual team members, ensuring product KPI metrics track adoption, impact, and performance.

• Cultivate an environment where innovation thrives, talent flourishes, and every team member is empowered to deliver their best work.

Commercial Acumen & Growth:

• Own a significant operating and capital expenditure budget for the Marketing Performance product area, making critical decisions within the financial framework.

• In partnership with commercial teams, define and manage the product commercials for your portfolio, including pricing strategy, revenue forecasting, and profitability analysis, ensuring robust commercial accountability and sustainable growth.

• Demonstrate ruthless prioritization to maximize business value and achieve ambitious goals, continually identifying and addressing customer pain points and opportunities.

• Ensure maximized product investment impact by simplifying the product portfolio and rationalizing product priorities effectively.

Cross-functional Collaboration & Stakeholder Management:

• Collaborate seamlessly with Product, Engineering, Data Science, UX/UI Design, Data & Intelligence, Architecture & Infrastructure, and Enablement teams to ensure unified platform vision and successful development and delivery.

• Partner with WPP agency leadership, client teams and strategic external partners to understand evolving needs, gather feedback, and ensure optimal product market fit and adoption.

• Communicate product strategy, roadmap, and progress effectively and influentially to senior leadership, diverse stakeholders, and internal teams, translating complex concepts into clear, compelling presentations.

• Cultivate and manage high-impact relationships with key internal and external partners, driving collaborative initiatives and maximizing mutual value.

Product Development & Execution:

• Oversee the entire product lifecycle from discovery and ideation through development, launch, and post-launch iteration, emphasizing agile and iterative development.

• Prioritize features and initiatives based on strategic impact, client value, technical feasibility, and business objectives, with a relentless focus on driving meaningful adoption and impact.

• Ensure timely delivery of high-quality, scalable products and features that meet defined requirements, performance standards, and the architectural principles of WPP Open.

• Define and monitor key performance indicators (KPIs) for product success, continually optimizing based on data and user feedback.

Domain Expertise & Innovation:

• Maintain deep expertise in marketing performance measurement, advanced attribution models (MTA, MMM, including various methodologies), media mix optimization, incrementality testing, and experimentation design (e.g., geo-experimentation).

• Lead the application of AI and agentic tooling to enhance marketing performance reporting, diagnostics, automated analytics output (eg; Post Campaign Analyses), and recommendations, evolving towards conversational data analytics.

• Identify and evaluate emerging technologies and trends (in data architecture, analytics, AI) to ensure WPP Open remains at the forefront of marketing performance innovation.

• Serve as the definitive subject matter expert on Reporting & Analytics data and technology, offering invaluable support during client pitches and fostering thought leadership within the organization.

REQUIRED SKILLS & QUALIFICATIONS

Experience:

• 15+ years of progressive experience in Product Management, with at least 8 years in a senior leadership role (e.g., SVP, VP) managing multiple product teams.

• Demonstrable experience leading product strategy, vision, and execution for large-scale marketing performance, analytics, attribution, or optimization platforms in the AdTech, MarTech, or Agency domain.

• Proven track record of successfully bringing complex, data-driven, and AI-enabled products from concept to market, driving significant competitive advantage and exponential growth.

• Extensive experience navigating and leading product teams through significant organizational change, mergers, or integrations, transforming disparate teams into a unified, high-performing organization.

• Strong understanding and application of modern agile product development methodologies.

• Experience managing significant operating and capital expenditure budgets and defining commercial models for product portfolios.

• Proven experience in managing global product rollouts and supporting a large, diverse client base (e.g., 1000+ clients across multiple markets).

Domain Expertise:

• Advanced, hands-on knowledge of how marketing activity across Paid, Earned, Shared, Owned media channels is measured, coupled with a proven ability to translate this expertise into a compelling product vision and strategic roadmap.

• Deep expertise in advanced measurement techniques including Marketing Mix Modeling (MMM) (including various methodologies like Bayesian), Multi-Touch Attribution (MTA), Incrementality testing, and marketing experimentation.

• Strong understanding of marketing data sources, data ingestion, transformation, and reporting challenges.

• Deep expertise in data architecture and engineering principles, data modeling, ETL processes, data warehousing, and advanced analytics, particularly in the context of marketing data.

Leadership & Communication:

• Exceptional leadership, team-building, and people management skills, with a passion for mentoring and developing diverse talent.

• Superior verbal and written communication skills, with the ability to articulate complex technical and strategic concepts to diverse audiences (technical, business, executive, client) and build compelling presentations.

• Strong influencing, negotiation, and conflict resolution abilities, capable of building strong relationships and collaborating effectively with internal and external stakeholders.

• Proven ability to navigate and excel within a fast-paced, multi-market, matrixed global organization.

Strategic & Analytical Thinking:

• Exceptional strategic thinking and complex problem-solving abilities, with the capacity to identify ptimal courses of action and articulate a clear, long-term vision.

• Highly analytical and data-driven, with the ability to make informed decisions based on market insights, user data, and business objectives.

• A proactive, independent, and adaptable leader with a strong sense of ownership, thriving within demanding, fast-paced environments.

Who you are:

You're open: we are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: we approach all that we do with confidence: to try the new and to seek the unexpected.

You're extraordinary: We are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we'll give you:

Passionate, inspired people – we champion a culture of people that do extraordinary work

Scale and opportunity – we offer the opportunity to create, influence and deliver projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – unique work and the opportunity to join a group of creative problem solvers. 

#LI-Hybrid