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Red Bull

Manufactures and markets energy drinks

Musketeer

Field SalesConfirmed live in the last 24 hours
Full-timePune, Maharashtra, IndiaNo salary listedIn-person

About the Job

Requirements

  • Graduate in any stream.
  • Preferred: 1+ years of experience in a sales position with a strong track record of success.
  • Have outstanding local market knowledge, contacts, and experience in the scene.
  • Have good communication skills and the ability to manage and cultivate relationships.
  • Have negotiation and objection-handling skills and a basic understanding of commercial mathematics.
  • Be business- and scene-savvy, committed, passionate, and able to work a late-night lifestyle.
  • Be proficient in office computing tools, including Word, Excel, and PowerPoint.
  • Have basic written and spoken English knowledge.
  • Be solution-oriented and demonstrate a do-it-now attitude.
  • Have a strong personality and presence, style, persistence, reliability, self-awareness, sociability, flexible availability, self-motivation, and ambition.
  • Be able to manage time and workload to optimize effectiveness and efficiency.

Responsibilities

  • Live the Red Bull On Premise culture and create kindred spirits.
  • Be a credible, knowledgeable contact in the On Premise; demonstrate a do-it-now approach, strong knowledge, and effective use of brand properties.
  • Engage key consumers through innovative activations that differentiate Red Bull from other drinks.
  • Take responsibility for personal development and development as a Musketeer.
  • Transfer On Premise know-how and Red Bull culture to customers.
  • Work continuously with other Musketeers and communicate with the Area Manager.
  • Develop industry relationships with DJs, promoters, endemic magazines, and others to generate business-building initiatives.
  • Ensure availability and premium High 5 execution at third-party and Red Bull events; negotiate, execute, and proactively seek opportunities to implement creative elements that strengthen Red Bull’s brand image and offset costs.
  • Attend key third-party and Red Bull events.
  • Organize customer incentives with prior authorization from a superior and assess the profitability of invitations.
  • Grow and protect On Premise accounts in the assigned region through ongoing territory and account analysis to identify opportunities and drive distribution.
  • Ensure correct positioning of the Red Bull brand and product portfolio in the territory.
  • Identify, care for, and continuously develop local and regional On Premise accounts through appropriate route planning.
  • Set volume goals with each account, execute against Red Bull KPIs, and continuously review business volume and business-building initiatives.
  • Drive cooperation with the local distributor’s sales force to achieve adequate numeric distribution.
  • Perform routine staff education and energizers to ensure brand understanding and perfect serve, and to encourage optimum pricing.
  • Continuously optimize On Premise tools, including the On Premise Knowledge Base, Infonet, CRM, warehouse, and point-of-sale tools.
  • Negotiate and implement commercial partnership agreements, converting financial contributions into added value.
  • Meet reporting deadlines.
  • Manage the local On Premise budget, including bottom-up planning and tracking of marketing tools.
  • Observe and report competitor activities.
  • Actively identify new business opportunities in the region.
  • Identify EPC outlets.
  • Put the On Premise marketing strategy into practice.
  • Maintain and appropriately use point-of-sale materials to drive vertical growth, ensuring marketing tools are staged in the right accounts according to international On Premise guidelines.
  • Engage and differentiate the brand through innovative support that delivers added value to customers.
  • Ensure fulfillment of international and national On Premise guidelines and execution standards to drive vertical growth among customers, and continuously track results.
  • Execute High 5 standards: ensure a cold Red Bull can is served when ordered as a mixer or standalone beverage; stage visibility to optimize sales; sell appropriate consumption activation tools and communication materials; encourage optimum pricing for Red Bull products according to international guidelines; and ensure Red Bull products are listed on each menu as a standalone beverage and in long drinks.

Desired Qualifications

  • Preferred: 1+ years of experience in a sales position with a strong track record of success.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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