Brand Manager

WE’RE CHANGING ENTERTAINMENT. COME JOIN US.

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

WE LOVE OUR WORK.

The Brand Manager is responsible for protecting, evolving, and championing brand standards across all creative touchpoints. This role serves as the bridge between stakeholders, creative teams, and business objectives, ensuring all creative, messaging, and brand initiatives are strategically aligned, on-brand, and executed with excellence.

The Brand Manager will oversee brand governance, creative review, digital asset management, AI-enabled content development, and special projects while driving consistency, operational efficiency, and continuous brand improvement across the organization.

Key Responsibilities

Brand Leadership & Governance

• Serve as a brand steward and subject matter expert across multiple brands, ensuring consistency in visual identity, tone of voice, messaging, and customer experience.
• Review and approve creative concepts, designs, copy, and messaging to ensure alignment with brand standards, business objectives, and campaign goals.
• Audit creative assets and marketing materials across channels to ensure brand consistency and adherence to established guidelines.
• Provide strategic feedback and direction to course-correct creative work when brand or messaging standards are not met.
• Help maintain and evolve brand standards, guidelines, toolkits, and best practices.

Creative Operations & Project Management

• Write creative briefs and launch enterprise-wide creative projects, corporate initiatives, and special assignments.
• Help manage projects from intake through execution, ensuring alignment with strategic objectives, timelines, and stakeholder expectations.
• Identify opportunities to streamline processes, improve workflows, and enhance creative efficiency.
• Collaborate closely with designers, marketers, and business stakeholders to deliver high-quality creative solutions.
• Support brand launches, refreshes, and enterprise-wide communications efforts.

Stakeholder Partnership

• Serve as a primary point of contact for internal clients and stakeholders regarding brand and creative initiatives.
• Proactively follow up on project questions, approvals, challenges, and strategic considerations to ensure momentum and alignment.
• Build strong relationships across departments and provide guidance on brand strategy, messaging, and creative execution.

Digital Asset Management

• Own and maintain the organization's Digital Asset Management (DAM) platform.
• Ensure proper cataloging, tagging, governance, and organization of creative assets, photography, templates, and brand resources.
• Drive consistency and accessibility of approved assets across business units and teams.

Reporting & Performance Measurement

• Develop and deliver regular reporting on creative studio performance, project volume, resource utilization, turnaround times, and key operational metrics.
• Analyze trends and provide recommendations to improve efficiency, effectiveness, and stakeholder satisfaction.

Innovation & AI Integration

• Assist in managing AI copy agents and other AI-powered tools to support content creation and creative workflows.
• Identify and implement opportunities to leverage AI tools to enhance creative workflows, increase productivity, and improve content development.
• Utilize AI-powered solutions for ideation, message development, process automation, and operational efficiencies.
• Stay current on emerging technologies and industry trends to drive continuous innovation.

BRING US YOUR BEST.

• Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field, or equivalent professional experience.
• 5+ years of experience in brand management, creative services, marketing, communications, or a related field.
• Strong understanding of brand strategy, creative development, content governance, and campaign execution.
• Demonstrated ability to become a trusted expert across multiple brands and business units.
• Excellent written and verbal communication skills, including the ability to write clear creative briefs and provide effective creative feedback.
• Strong project management, organizational, and stakeholder management skills.
• Experience working with Digital Asset Management (DAM) platforms and brand governance systems.

Preferred

• Background in graphic design, creative services, or visual communications.
• Working knowledge of Adobe Creative Suite, including InDesign, Photoshop, Illustrator, and Acrobat.
• Experience reviewing creative work for both visual and messaging consistency.
• Familiarity with creative workflow management systems and enterprise project management tools.
• Experience utilizing AI tools for content development, creative operations, workflow optimization, and messaging creation.
• Understanding of prompt engineering and AI-assisted content creation best practices

STAY IN THE GAME. FOLLOW US.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

We're changing entertainment. Follow us.

Equal Opportunity Employer