Full-Time
Product Marketing Manager
Enterprise
Confirmed live in the last 24 hours
Plaid
1,001-5,000 employees
Connects financial accounts to apps securely
Compensation Overview
$129.6k - $194.4kAnnually
Senior, Expert
Company Historically Provides H1B Sponsorship
San Francisco, CA, USA
This is a hybrid role, which implies that the candidate will be required to work in-office for part of the week.
You match the following Plaid's candidate preferences
Employers are more likely to interview you if you match these preferences:
- 8+ years of experience with 5+ years in product marketing or other strategic GTM role at a B2B software company
- Outstanding written communication skills – comfortable developing marketing and sales content that resonates with lenders
- Desire to engage deeply with cross-functional partners across Revenue, Product, Design, Engineering – and build an in-depth understanding of how our solutions work and deliver customers value
- Strong presence and verbal communicator
- Work with Revenue segment leaders to drive key elements of the upmarket journey including designing a solution marketing approach, buyer and executive messaging, foundational sales materials and supported programs, competitive intelligence, and an integrated marketing strategy
- Create programs and content that speaks to our priority audiences and verticals: Telco, gaming, mortgage, et al.
- Lead the messaging and positioning for our Enterprise segment and priority industry verticals – creating the Enterprise narrative and pitch across Plaid’s external assets including .com, sales pitch, 1-pagers, events, webinars, etc.
- You will work closely with cross functional leaders across Revenue, Product, and Marketing (paid, customer, lifecycle, web) to meet Enterprise business goals
- You will partner with our lighthouse customers across all priority segments to unlock co-marketing opportunities
- Partner with Comms to lead analyst relations programs, including working directly with analysts on briefings, inquiries, and key projects
- Spearhead competitive intelligence strategy and projects that help us acquire customers and land competitive deals
- Develop an approach for pricing and monetization for enterprise
Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive suite of APIs that cover various financial use cases, ensuring secure and seamless data sharing. The company's goal is to enhance the way users interact with their financial data, making it easier and more efficient.
Company Stage
Series D
Total Funding
$714.3M
Headquarters
San Francisco, California
Founded
2013
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↓ -5%
Simplify's Take
What believers are saying
- Plaid's API adoption is growing, with 70% of banks using them internally.
- Plaid's collaboration with Dwolla enhances its relevance in direct bank payments.
- Plaid's strategic partnerships simplify financial operations, increasing demand for its services.
What critics are saying
- Increased competition from fintech companies could erode Plaid's market share.
- Open banking regulations may require Plaid to adapt its business model.
- Expanding into new markets may expose Plaid to regional regulatory challenges.
What makes Plaid unique
- Plaid offers a robust API platform for seamless financial data integration.
- Plaid's partnerships enhance its capabilities in identity verification and risk assessment.
- Plaid's consumer-permissioned data model prioritizes security and user control.
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Benefits
We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.
Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.
Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.
Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.