Full-Time

Account Manager

Confirmed live in the last 24 hours

GroundTruth

GroundTruth

201-500 employees

Location-based data and insights provider

Data & Analytics
Consumer Goods

Compensation Overview

$82k - $100kAnnually

+ Bonus

Entry, Junior

New York, NY, USA

Remote-first philosophy, subject to manager's discretion.

Category
Customer Success Management
Sales & Account Management
Required Skills
Salesforce
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • 1 - 2 years media experience in a client facing role
  • Bachelor's Degree or 3+ years of experience in a similar field: ad tech, customer success, project management
  • Proficiency in Office Suite, PowerPoint or Keynote, and Salesforce
  • Technical aptitude: you're not afraid of new technologies and eager to learn them
Responsibilities
  • Own pre and post-sale operations support for the direct sales organization
  • Utilize campaign data analytics and insights (i.e. best practices, historical performance data, case studies, analytics tools, and campaign history)
  • To enhance account team and client knowledge, build strategic account plans, and drive a successful sales strategy.
  • To demonstrate the ability to understand the data and use that data to 'tell a story' to a client through reportable insights, wrap up reports, quarterly business reviews, etc.
  • Develop and maintain excellent customer relations, acting as a point of contact for existing customers both direct and via media agencies and agency trading desks
  • Recognize upsell opportunities; lead and influence clients to invest when opportunities arise
  • Support the Account Executive throughout the sales process by being an active participant in client meetings, navigate and influence clients’ personnel (planners and buyers) and compliment client objectives with a suite of corresponding GroundTruth products

GroundTruth provides location-based data and insights to assist businesses in improving their marketing strategies and understanding consumer behavior. The company uses advanced technology and data analytics to offer solutions that leverage location intelligence for informed decision-making. By integrating various data sources, such as mobile and GPS data, GroundTruth enables businesses to track customer locations, movement patterns, and decision-making factors. This information is essential for optimizing marketing campaigns, enhancing customer engagement, and boosting overall business performance. GroundTruth's platform includes tools for analyzing foot traffic, targeting specific demographics, and measuring marketing effectiveness in real-time, allowing businesses of all sizes to utilize location data for a competitive advantage and to meet their strategic goals.

Company Stage

Series F

Total Funding

$135.8M

Headquarters

New York City, New York

Founded

2009

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

-4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Winning the 'Best Geolocation Platform' award in consecutive years highlights GroundTruth's consistent innovation and industry leadership.
  • Recognition as one of Ad Age's Best Places to Work for three consecutive years underscores a strong, inclusive company culture, making it an attractive workplace.
  • Strategic partnerships, such as the integration with Databricks, enhance GroundTruth's technological capabilities and market reach.

What critics are saying

  • The potential sale of the company introduces uncertainty, which could impact employee morale and strategic direction.
  • The highly competitive landscape of location-based marketing requires continuous innovation to maintain market position.

What makes GroundTruth unique

  • GroundTruth's platform uniquely integrates mobile and GPS data to provide real-time, location-based insights, setting it apart from competitors like PlaceIQ and Foursquare.
  • Their award-winning Ads Manager platform allows for hyper-precise geo-targeting and cross-device targeting, offering a comprehensive solution for marketers.
  • GroundTruth's focus on democratizing access to advanced location data, previously limited to large brands, gives them a competitive edge in the market.

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