Full-Time

Public Relations Account Executive

Enterprise/Security

Posted on 9/5/2024

Highwire

Highwire

51-200 employees

Public relations for disruptive technology companies

Consulting

Compensation Overview

$54k - $72kAnnually

+ Merit-based bonuses

Junior, Mid

Remote in USA

Open to hiring in Connecticut, Florida, Indiana, Michigan, Missouri, New Jersey, North Carolina, Oregon, Pennsylvania, Texas, Utah, Vermont, and Washington.

Category
PR & Communications
Sales & Account Management
Growth & Marketing
Required Skills
Communications
Requirements
  • 2-3 years of PR experience
  • Strong knowledge of all media and influencers relevant to clients’ business
  • Proactive media engagement and storyline development
  • Strong relationship with regular media and influencer targets
  • Ability to generate press releases and other content that meets client satisfaction with minimal edits
  • Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence; also responsible for their production and assembly
  • Professional, articulate and timely client communication
  • Development of consistent, creative, successful pitches
  • Mentor junior staff, assist in development of goals for reports, deliver annual reviews and quarterly check ins
  • Participation in new business process including proactively identifying new targets, research and presenting at pitch
  • Identify, attend and encourage others to attend networking events
  • Responsible use of flexible work policies
  • Uses Highwire social channels; writes for Highwire blog
  • Proactively set up quarterly goals with principal; track against goals and demonstrate growth
  • Effectively prioritize responsibilities based on impact, timelines, workflow and client goals
  • Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion
  • Identify areas for self-improvement and bring suggestions and solutions to management
  • Consistently hit deadlines or give enough notice if you won’t
  • Attends regular networking events
Responsibilities
  • Facilitate media briefings across client accounts and provide feedback to clients
  • Own portions of client PR calls
  • Provide counsel on media opportunities and coverage
  • Present quarterly/yearly account progress (as needed)
  • Own key elements of the PR program (analysts, influencers, speaking, content, etc.)
  • Become a go to resource for client contact

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. Unlike many competitors, Highwire focuses specifically on companies that are introducing groundbreaking products or services, ensuring that their PR efforts are aligned with the fast-paced and competitive nature of the tech industry. The primary goal of Highwire is to generate meaningful business results for its clients through smart communication, helping them navigate the complexities of the media landscape.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven PR strategies enhances Highwire's service offerings.
  • Acquisitions like Candor Content expand Highwire's digital marketing capabilities.
  • Strategic location in the Bay Area offers access to emerging tech sectors.

What critics are saying

  • Internal restructuring from new executive appointments may disrupt service delivery.
  • Integration challenges from acquisitions could lead to operational inefficiencies.
  • Departure of key personnel may result in loss of client relationships.

What makes Highwire unique

  • Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.
  • The firm integrates journalism roots with strategic PR, offering tailored communication strategies.
  • Highwire's focus on AI and robotics positions it as a leader in tech PR.

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Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

INACTIVE