Growth Marketing Manager - Direct GTM

About the Role: 

The Growth Marketing Manager will lead full-funnel demand generation efforts for our Direct GTM motion. In this role, you’ll drive pipeline growth across a high-velocity segment of core accounts by developing and executing integrated marketing campaigns that span all product lines. 

As a key member of the Growth Marketing team, you’ll own program strategy and execution for full-funnel programs including webinars, field events, content syndication, survey-based campaigns, and podcasts — all aimed at engaging target accounts and driving measurable pipeline impact. You’ll work closely with sales, product marketing, and marketing operations to create campaigns that resonate with decision-makers across the buyer's journey and support our pipeline and revenue goals.   

Key Responsibilities: 

• Plan, execute, and optimize integrated demand programs targeting accounts across all product lines, aligned to pipeline and revenue goals
• Own campaign execution across full-funnel tactics including:
• Webinars and virtual events
• In-person executive programs and field events
• Content syndication and outbound nurture
• Podcasts and survey-based campaigns
• Thought leadership content distribution
• Manage GTM campaign calendar and collaborate cross-functionally with product marketing, content, operations, and regional field teams
• Engage regularly with Sales teams to align on target accounts, campaign messaging, lead follow-up, and opportunity influence
• Track and optimize campaign performance, reporting on key KPIs (MQL, SAL, SQL, pipeline, ROI)
• Partner with Marketing Ops to ensure accurate lead scoring, routing, attribution, and funnel stage tracking
• Own and optimize budget allocation across program channels to maximize ROI

Qualifications:

• 3 years of B2B growth marketing experience, preferably in SaaS or enterprise software
• Proven success developing and executing full-funnel campaigns that drive measurable pipeline growth
• Strong understanding of the commercial/Core sales motion and how to engage prospects through multi-touch campaigns
• Experience aligning closely with Sales teams and delivering marketing-sourced and marketing-influenced pipeline
• Proficiency in marketing tech stack including Marketo, Salesforce, and virtual event platforms
• Excellent project management, collaboration, and communication skills

Why you should join the SmartBear crew:

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization – an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA, with offices across the world including Galway (Ireland), Bath (UK), Wrocław (Poland), and Bangalore (India)
• We’ve won major industry awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator, and BuiltIn Best Places to Work.

SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.

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