Join REEKON Tools, a US based company, as we upgrade the tools professionals use on construction projects big and small! We are looking for an experienced Media Buyer to take full ownership of our paid acquisition across Meta and Google. We make a variety of construction tools and software that we sell online and in stores to customers across the globe.

You will own roughly $1-1.5M in annual ad spend across Meta and Google. This is a hands-on, in-platform role where you will build, test, and optimize campaigns yourself, and you will do it alongside an internal creative team that produces a high volume of video and static assets into a high functioning machine. Your job is to feed that engine, tell the creative team what is working and what to make next, and turn their output into profitable growth. We will primarily be running ads to our own website which is Shopify based.

We are looking for someone who thinks in blended terms rather than platform reported ROAS, who has a real testing methodology rather than a list of hacks, and who is comfortable being the single owner of a budget this size and knows the ins and outs of the industry. Role will focus on media buying but also have touch points and ownership across our marketing stack.

To apply for this role, please email [email protected] with a note on what project you are most proud to have worked on and apply through the posting here.

The Role

Own day to day management of approximately $1.2M in annual paid spend across Meta and Google (Shopping, Performance Max, Search, and YouTube)

Build, launch, and optimize campaigns in platform — account structure, budgets, bidding, audiences, and daily pacing

Run a structured creative testing program with our internal creative team, and brief them on what to produce next based on what the data actually shows

Report performance against blended MER and contribution margin targets, not just platform reported ROAS

Manage our product data feeds for Google Shopping and the Meta catalog, including feed quality, titles, and segmentation

Own tracking accuracy across Meta Pixel and CAPI, Google tags, and GA4, and surface discrepancies before they distort decisions

Plan and run landing page and offer tests to improve conversion rate

Help us grow demand creation and not only demand capture

Create automations (n8n and Zapier) for reporting, pacing alerts, and creative trafficking

Recommend where budget should move, including telling us clearly when we should be spending less

Your Background

Minimum 4 years of hands on media buying experience, including at least 2 years with direct personal responsibility for $75-150k per month in spend

Demonstrable ecommerce or DTC experience. You must be able to walk us through accounts you personally ran, with real numbers

Strong across both Meta and Google. If you are meaningfully stronger on one, tell us which and be honest about the gap

Working command of blended metrics (MER, CAC, contribution margin) and a clear view of when platform reported numbers are misleading you

Solid measurement fundamentals: pixel and CAPI setup, conversion tracking, attribution windows, and the basics of incrementality testing

Experience partnering with an in house creative team. Writing briefs, diagnosing creative fatigue, and turning results into the next round of assets

Exceptional written English - grammar, tone, and clarity must be outstanding, as you will be writing briefs and analyses we act on

Physical product or considered purchase experience is a plus. Construction, tools, or the trades is a significant plus

Amazon Ads experience is a plus

Even if you don’t check every box mentioned above, we still strongly encourage you to apply! At REEKON Tools, diversity is a cornerstone of the business we are building. We know that diverse perspectives foster the innovation we need to be successful and are committed to building our team that encompasses a wide variety of backgrounds, experiences, and skills!

We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

For any questions - please email us at [email protected]

About the company

REEKON Tools designs and manufactures measuring tools for professionals in construction, carpentry, and fabrication. Its flagship product, the M1 Caliber, attaches to almost any saw fence and uses a large backlit LCD to provide precise material measurements, reducing manual measuring and marking. The device delivers accuracy of 0.02 inches (0.5 mm) and can be up to three times faster than traditional methods. The company differentiates itself by combining modern technology and new materials with traditional fabrication tools to enhance speed, functionality, safety, and workflow, rather than relying on conventional designs. It mostly sells directly through its website and may partner with retailers and distributors to expand reach. The goal is to improve productivity and measurement accuracy for professionals by offering reliable, fast measuring tools that streamline workflows across construction, carpentry, and fabrication.

Company Size

11-50

Company Stage

Seed

Total Funding

$3.8M

Headquarters

Boston, Massachusetts

Founded

2020

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Simplify's Take

What believers are saying

The Boston Globe said REEKON has raised over $4.7 million through Kickstarter and sales.
The company reported 3,461 backers and $411,434 for T1M Utility in 2025.
Hiring across manufacturing, firmware, supply chain, and growth signals active expansion in Boston.

What critics are saying

Kickstarter dependence leaves REEKON exposed if preorder demand drops after September 2026.
T1R Range preorders and refunds before shipping create cancellation risk and cash timing pressure.
A single product miss could stall the company, since hardware delays quickly damage trust.

What makes REEKON Tools unique

REEKON sells connected measuring tools, not commodity tape measures, with software and hardware integration.
The 2025 T1M Utility and 2026 T1R Range expand from measurement into workflow systems.
Founders control REEKON without venture backing, keeping product direction tightly aligned.

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Benefits

Flexible Work Hours
Remote Work Options
Conference Attendance Budget
Professional Development Budget
Wellness Program
Mentorship Program
Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
Family Planning Benefits
Fertility Treatment Support

REEKON Tools

Media Buyer / Performance Marketing Lead

About the job

The Role

Your Background

About the company

Get referred to REEKON Tools

Simplify's Take

What believers are saying

What critics are saying

What makes REEKON Tools unique

Benefits

Growth & Insights

6 month growth

1 year growth

2 year growth