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Full-Time

Director – Commerce Media

Posted on 9/5/2024

Cars Commerce

Cars Commerce

1,001-5,000 employees

Online marketplace for buying and selling cars

Data & Analytics
Automotive & Transportation

Compensation Overview

$131.4k - $164.3kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Management
Marketing
Product Design
Data Analysis
Requirements
  • 10+ years marketing experience focusing on Digital Media Activation, MarTech, and Client Services
  • 4+ years people management experience; including leadership of people managers
  • 2+ years Commerce Media experience; preference for building and scaling Commerce Media solutions
Responsibilities
  • Key owner of activation and development of the Cars Commerce Media Network
  • Lead the Cars Commerce Media Network activation teams (Media, Ad Tech & Campaign Management)
  • Coach and mentor direct and indirect reports to foster a collaborative and growth-focused environment
  • Guide organizational thinking around Cars Commerce Media Network strategy, and help the business capitalize on emerging trends and best practices for media product design, go-to-market strategy, audience utilization, and execution in the Commerce Media space
  • Demonstrate expertise in client and media agency needs, and help match Cars Commerce Media Network solutions with these needs
  • Lead the evaluation and onboarding of new inventory sources and media capabilities; manage and develop existing and future partner and platform relationships
  • Consult with Technology and Product teams to drive innovation of adtech stack inclusive of pub-side tech stack and offsite programmatic tech stack
  • Partner with cross-functional internal colleagues in Strategy, Client Service, Sales, Creative and Data & Analytics to drive media strategy and value demonstration
  • Work in very close partnership with Media Product leaders to consult on product offerings and packages
  • Active role in management of Cars Commerce automotive upfront approach and operations
  • Join meetings with key strategic accounts to help brainstorm, engineer, and champion Cars Commerce Media Network products and their place in the client’s media mix
  • Take key client feedback back to the organization to inform product development and packaging strategy
  • Work with Industry and Product Marketing teams to build powerful collateral and case studies that showcase the competitive advantage of Cars Commerce
  • Champion media best practices and thought leadership across the Cars Commerce organization
  • Partner with media experts across disciplines, including Corporate Media, Media Product, Product Marketing, and Dealer-Level Media Services, to act in a Media Center of Excellence (COE) capacity, cultivate the collective media expertise of the company, and cascade knowledge to the sales organization
  • Ensure all commerce media executions are driving competitive KPI outcomes
  • Own headcount and media cost management across commerce media
  • Fiduciary responsibility to our customers and our product line profitability.

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about cars, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. By utilizing technology and data, Cars Commerce aims to improve the efficiency and effectiveness of the car buying and selling process for both consumers and businesses.

Company Stage

N/A

Total Funding

N/A

Headquarters

Chicago, Illinois

Founded

1998

Simplify Jobs

Simplify's Take

What believers are saying

  • Cars.com's top ranking as the best place to sell cars online highlights its strong market position and consumer trust.
  • The introduction of a 'one-stop hub' for tracking vehicle value demonstrates Cars.com's commitment to continuous innovation and added consumer value.
  • The company's comprehensive Affordability Report provides valuable insights for cost-conscious car shoppers, potentially increasing user engagement and platform loyalty.

What critics are saying

  • The competitive nature of the online automotive marketplace requires Cars.com to continuously innovate to maintain its market position.
  • Dependence on advertising and subscription fees from automotive businesses could be vulnerable to economic downturns affecting the auto industry.

What makes Cars Commerce unique

  • Cars.com operates as a two-sided digital marketplace, uniquely serving both consumers and automotive businesses, unlike many competitors who focus on just one side of the market.
  • The platform's comprehensive data analytics and market insights provide automotive businesses with valuable information to drive sales and understand consumer behavior, setting it apart from simpler listing services.
  • Cars.com's focus on consumer empowerment through detailed product information, pricing, and seller transparency enhances the car buying experience, making it more informed and efficient.