Full-Time

Director – Commerce Media

Posted on 9/5/2024

Cars Commerce

Cars Commerce

1,001-5,000 employees

Online marketplace for buying and selling cars

Data & Analytics
Automotive & Transportation

Compensation Overview

$131.4k - $164.3kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Amplitude
Data Science
Tableau
Google AdWords
Data Analysis
Requirements
  • 10+ years marketing experience focusing on Digital Media Activation, MarTech, and Client Services
  • 4+ years people management experience; including leadership of people managers
  • 2+ years Commerce Media experience; preference for building and scaling Commerce Media solutions
  • Masters Degree in Business, Marketing, or related field preferred, but not required
  • Deep understanding of audience-based comms planning and media buying
  • Subject matter expertise in large ad platforms such as Google Ads, DV 360, Meta, The Trade Desk, etc.
  • Working knowledge of audience segmentation and activation solutions including CDPs, Identity Solutions / Data Onboarding (i.e. LiveRamp), etc.
  • Experience with tagging and tracking platforms (GTM, Adobe Launch, Tealium, etc.)
  • Exposure to analytics and visualization platforms (Tableau, Amplitude, etc.)
  • Comfort analyzing, evaluating Data Science and Advanced Analytical outputs like Propensity scores, CLTV, MMM, MTA, Churn, etc.
  • Excellent communication and presentation skills with the ability to communicate complex information clearly and effectively to both technical and non-technical audiences
  • Entrepreneurial enthusiasm for building things and launching new products or solutions
Responsibilities
  • Key owner of activation and development of the Cars Commerce Media Network
  • Lead the Cars Commerce Media Network activation teams (Media, Ad Tech & Campaign Management)
  • Coach and mentor direct and indirect reports to foster a collaborative and growth-focused environment
  • Guide organizational thinking around Cars Commerce Media Network strategy, and help the business capitalize on emerging trends and best practices for media product design, go-to-market strategy, audience utilization, and execution in the Commerce Media space
  • Demonstrate expertise in client and media agency needs, and help match Cars Commerce Media Network solutions with these needs
  • Lead the evaluation and onboarding of new inventory sources and media capabilities; manage and develop existing and future partner and platform relationships
  • Consult with Technology and Product teams to drive innovation of adtech stack inclusive of pub-side tech stack and offsite programmatic tech stack
  • Partner with cross-functional internal colleagues in Strategy, Client Service, Sales, Creative and Data & Analytics to drive media strategy and value demonstration
  • Work in very close partnership with Media Product leaders to consult on product offerings and packages
  • Active role in management of Cars Commerce automotive upfront approach and operations
  • Join meetings with key strategic accounts to help brainstorm, engineer, and champion Cars Commerce Media Network products and their place in the client’s media mix
  • Take key client feedback back to the organization to inform product development and packaging strategy
  • Work with Industry and Product Marketing teams to build powerful collateral and case studies that showcase the competitive advantage of Cars Commerce
  • Champion media best practices and thought leadership across the Cars Commerce organization
  • Partner with media experts across disciplines, including Corporate Media, Media Product, Product Marketing, and Dealer-Level Media Services, to act in a Media Center of Excellence (COE) capacity, cultivate the collective media expertise of the company, and cascade knowledge to the sales organization
  • Ensure all commerce media executions are driving competitive KPI outcomes
  • Own headcount and media cost management across commerce media
  • Fiduciary responsibility to our customers and our product line profitability.

Cars Commerce operates as a digital marketplace in the automotive industry, connecting consumers who want to buy or sell cars with automotive businesses like dealerships and manufacturers. The platform provides consumers with essential information about cars, including product details, pricing, and seller locations, helping them make informed purchasing decisions. For automotive businesses, Cars Commerce offers insights and data on market trends and consumer behavior, which can enhance their sales strategies. The company generates revenue through advertising and subscription fees from these businesses for services like listings and access to consumer analytics. Cars Commerce aims to improve the car buying and selling process by leveraging technology and data to create a more efficient experience for both buyers and sellers.

Company Stage

IPO

Total Funding

N/A

Headquarters

Chicago, Illinois

Founded

1998

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased consumer interest in EVs boosts demand for Cars.com's listings and reviews.
  • AI-driven personalization enhances user experience and engagement on Cars.com.
  • The shift towards subscription-based car ownership creates new service opportunities for Cars.com.

What critics are saying

  • Increased competition from platforms like Cars24 threatens Cars.com's market share.
  • Cars24's vehicle scrappage scheme may attract environmentally conscious consumers away from Cars.com.
  • Continuous innovation is required to maintain user engagement against competitors' superior alternatives.

What makes Cars Commerce unique

  • Cars.com offers a comprehensive platform for both car buyers and sellers.
  • The platform provides valuable insights and data to automotive businesses.
  • Cars.com is recognized for its extensive EV-related content and services.

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