C

Cars Commerce

Two-sided online marketplace for cars

Overview

Cars.com runs a two-sided online automotive marketplace that connects car buyers and sellers with dealerships and manufacturers. Consumers can search, compare, view vehicle details and pricing, and contact sellers, while businesses post listings, access analytics, and pay for ads or premium placements; the platform uses data to help both sides make informed decisions. It stands out by offering both a broad consumer marketplace and dealer-focused analytics and subscription tools, with revenue from advertising and subscriptions rather than a single-side model. Its goal is to efficiently connect buyers and sellers in online car shopping and help consumers make informed decisions while helping automotive businesses grow sales and market share through data-driven insights.

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About Cars Commerce

Simplify's Rating
Why Cars Commerce is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsAutomotive & TransportationEnterprise Software

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Chicago, IL

Founded

1998

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Simplify's take

What believers are saying

  • Q3 2026 revenue reached $181.9 million, with Marketplace revenue up 5%.
  • Adjusted EBITDA margin hit 30.7%, above guidance by 120 basis points.
  • Management added Trent Ziegler and Mausam Bhatt, speeding product execution into 2027.

What critics are saying

  • Dealer Inspire revenue weakened in Q3 2026, shrinking consolidated dealer counts.
  • Marketplace Starter can dilute ARPD after conversion features launch in 2027.
  • AI search and OEM direct channels can commoditize listings, eroding Cars.com traffic.

What makes Cars Commerce unique

  • Cars.com pairs marketplace traffic with dealer websites and appraisal tools.
  • Carson AI topped 1 million monthly users in Q3 2026.
  • Marketplace Starter reaches independent dealers with zero upfront cost.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Unlimited Paid Time Off
  • Paid Holidays
  • Home Office Stipend

Stock Price

Company News

Watchlist News
Nov 9th, 2026
What Cars.com (CARS) said on its Q3 earnings call.

What Cars.com (CARS) said on its Q3 earnings call. Cars.com (NYSE:CARS) reported higher third-quarter profit and reaffirmed its 2026 outlook, as growth in its core marketplace business helped offset weakness in dealer solutions and advertising revenue. Revenue rose slightly year over year to $181.9 million, while net income more than doubled to $16.3 million, or $0.30 per diluted share, from $7.7 million, or $0.12 per share, a year earlier. Adjusted EBITDA rose 2% to $55.8 million, with a margin of 30.7%, exceeding the high end of the company's guidance by 120 basis points. CEO Tobi Hartmann said marketplace revenue grew 5% year over year in the quarter. The company's focus on that business has helped improve its financial performance, though he cautioned that websites and trade and appraisal products face near-term headwinds as their roadmaps are reshaped. Marketplace growth and a free dealer offering. Cars.com launched a self-service Marketplace Starter package aimed at smaller independent dealers, with no upfront fee. Hartmann said nearly 400 dealers had signed up and approximately 80% of their vehicle inventory was priced below $20,000. More than 60% of eligible signups were fully self-service. Hartmann said the offering is intended to address a gap in affordable inventory and attract dealers to the marketplace. The free package has limits, including on leads, and the company is considering additional services and upgrade options. CFO Sonia Jain said starter-package dealers were not included in the company's third-quarter dealer count and did not affect its average revenue per dealer, or ARPD. Over time, she said, the offering would likely dilute ARPD once a conversion feature is built, but its primary goal is to bring more attractive listings onto the platform. Jain said the company's dealer base is roughly two-thirds franchise dealers and one-third independent dealers, representing an estimated 20% to 25% penetration among independents. Across paid subscriptions and free starter packages, Cars.com added close to 600 independent dealers year over year. Third-quarter ARPD rose 3% to $2,532, driven largely by adoption of higher-tier marketplace subscriptions. Premium+ adoption exceeded 12% of the subscription mix, compared with the company's goal of 15% by year-end. Traffic, AI and website investments. Hartmann said the company's Carson AI shopping assistant surpassed 1 million monthly users during the quarter, nearly double its user base a year earlier. Cars.com is also working on an integration with Muse to surface listings and dealers to more users. Marketplace traffic and visitors fell by a mid-single-digit percentage year over year, a smaller decline than in the first half. Hartmann said the company has prioritized high-intent shoppers and lead conversion over traffic volume, with lead performance rising nearly double digits year over year. Organic traffic also grew. Cars.com plans to add AI-generated vehicle videos and shopper tools, including search, recommendations and vehicle-detail summaries, to Dealer Inspire websites in the fourth quarter. Jain said consolidated dealer count declined year over year because of lower website subscriptions. Hartmann said the company is seeking to stabilize website development and improve its growth outlook in 2027. He also said Cars.com does not view buying and selling vehicles itself as core to its strategy, instead positioning the platform as a partner that facilitates customers' transactions. Costs, capital returns and outlook. Third-quarter operating expenses fell 7% year over year to $153 million. Jain said roughly half the improvement came from lower costs and efficiencies, while the rest reflected lower depreciation and amortization after customer lists tied to the company's 2017 spin-off were fully amortized. Hartmann said organizational and cost-containment efforts generated $30 million to $35 million in discrete annualized operating cost savings. Free cash flow for the first nine months was $97.3 million, up from $94.5 million a year earlier. Cars.com repurchased 7.6 million shares for $74 million through the third quarter and said it remained on pace for its $90 million full-year buyback target. Debt stood at $445 million at September 30, with liquidity of $369.6 million. The company reaffirmed its full-year forecast for revenue growth of flat to 2% and an adjusted EBITDA margin of 29% to 30%. Jain said revenue is expected toward the lower end of the range and the margin toward the higher end. OEM and national revenue fell 3% year over year in the third quarter but rose 15% from the second quarter; Jain said discussions with automakers about 2027 spending have been positive. Hartmann also welcomed Trent Ziegler as the company's new CFO and Mausam Bhatt as chief product officer. Jain will remain for a period to help with the CFO transition, Hartmann said. About Cars.com (NYSE:CARS). Cars.com Inc (NYSE: CARS) operates a digital automotive marketplace that connects consumers with automotive dealers and manufacturers. Its platform enables shoppers to research vehicles, compare listings, read reviews, obtain financing information and connect with sellers when buying new or used cars. The company provides automotive retailers with digital marketing, advertising, inventory merchandising, website and digital retailing solutions, as well as data and analytics tools. Its portfolio includes the Cars.com marketplace and related brands and services focused on dealer reviews, vehicle financing, automotive content and customer engagement. Cars.com primarily serves the United States automotive market, working with consumers, franchised and independent dealerships, original equipment manufacturers and other industry participants.

The Lincolnian Online
Nov 7th, 2026
Cars.com (NYSE:CARS) issues earnings results.

Cars.com (NYSE:CARS) issues earnings results. Cars.com (NYSE:CARS - Get Free Report) issued its earnings results on Thursday. The company reported $0.58 earnings per share (EPS) for the quarter, beating analysts' consensus estimates of $0.54 by $0.04, FiscalAI reports. The company had revenue of $181.88 million during the quarter, compared to analyst estimates of $183.05 million. Cars.com had a net margin of 4.73% and a return on equity of 18.82%. The company's revenue for the quarter was up .2% on a year-over-year basis. During the same quarter last year, the business posted $0.48 EPS. Here are the key takeaways from Cars.com's conference call: * Marketplace growth strengthened: Marketplace revenue rose 5% year over year, subscribers increased, and ARPD reached another all-time high. Leads were up nearly double digits despite traffic and visitors remaining down mid-single digits. * New products are expanding inventory and engagement: Nearly 400 dealers signed up for the free, self-service Starter package, with about 80% of their inventory priced below $20,000; Carson surpassed 1 million monthly users. Management said Starter is primarily intended to expand relevant inventory, and could be ARPD-dilutive if dealers convert, though it sees future direct and indirect monetization opportunities. * Profitability and shareholder returns were strong: Adjusted EBITDA increased 2% to $55.8 million, with a 30.7% margin above the high end of guidance. Year-to-date free cash flow was $97.3 million, and $74 million of share repurchases put the company on pace for its $90 million full-year target. * 2026 guidance was reaffirmed, with revenue expected near the low end: Cars.com maintained its forecast of 0%-2% revenue growth and a 29%-30% adjusted EBITDA margin, while expecting revenue toward the low end and EBITDA toward the high end of those ranges. * Dealer solutions remain a near-term challenge: Website subscription declines weighed on dealer count, while the company is de-emphasizing AccuTrade as a standalone offering. Management cited near-term headwinds for websites and trade and appraisal, though it expects website improvements to support stabilization and a better growth outlook in 2027. Cars.com stock down 1.2%. CARS traded down $0.16 during midday trading on Friday, hitting $13.40. 1,846,201 shares of the company's stock traded hands, compared to its average volume of 742,004. The company has a debt-to-equity ratio of 1.01, a current ratio of 2.00 and a quick ratio of 2.00. The company has a market cap of $717.09 million, a PE ratio of 17.86 and a beta of 1.66. The stock's fifty day simple moving average is $10.95 and its 200-day simple moving average is $10.60. Cars.com has a one year low of $7.40 and a one year high of $14.02. Analyst upgrades and downgrades. A number of equities analysts have recently weighed in on CARS shares. UBS Group dropped their price target on shares of Cars.com from $13.00 to $11.50 and set a "neutral" rating on the stock in a research note on Wednesday, October 7th. B. Riley Financial lifted their price objective on Cars.com from $13.00 to $15.00 and gave the company a "neutral" rating in a research report on Friday. Zacks Research upgraded Cars.com from a "hold" rating to a "strong-buy" rating in a research note on Friday, October 9th. Weiss Ratings lowered Cars.com from a "hold (c)" rating to a "hold (c-)" rating in a research report on Tuesday, September 29th. Finally, BTIG Research upped their target price on Cars.com from $14.00 to $16.00 and gave the stock a "buy" rating in a research report on Thursday. One analyst has rated the stock with a Strong Buy rating, three have assigned a Buy rating and four have given a Hold rating to the company's stock. According to data from MarketBeat, the company presently has a consensus rating of "Moderate Buy" and a consensus target price of $15.25. Key headlines impacting Cars.com. Here are the key news stories impacting Cars.com this week: * Cars.com reported third-quarter adjusted earnings of $0.58 per share, above the $0.54 analyst consensus and up from $0.48 a year earlier. Net income more than doubled to $16.3 million, while adjusted EBITDA reached $55.8 million and its 30.7% margin exceeded guidance. Marketplace revenue grew 5%. * BTIG Research raised its price target from $14 to $16 and maintained a Buy rating, signaling greater potential upside in its view. * B. Riley lifted its target from $13 to $15, although it kept a Neutral rating. The higher target adds support, but the unchanged rating suggests a measured outlook. * Full-year 2026 revenue guidance of $723.2 million-$737.7 million brackets the $728.7 million consensus; fourth-quarter guidance of $183.9 million-$187.6 million is also close to the $185.6 million estimate. * Quarterly revenue of $181.9 million came in below analysts' $183.1 million estimate and was up just 0.2% year over year. The modest top-line growth may offset some of the earnings and margin strength. Insider activity at Cars.com. In other news, insider Angelique Marks sold 57,980 shares of the stock in a transaction on Monday, August 17th. The shares were sold at an average price of $11.94, for a total transaction of $692,281.20. Following the transaction, the insider owned 149,636 shares in the company, valued at $1,786,653.84. This represents a 27.93% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. Also, Director Donald McGovern sold 8,000 shares of the stock in a transaction on Thursday, August 20th. The stock was sold at an average price of $12.25, for a total transaction of $98,000.00. Following the transaction, the director owned 102,900 shares in the company, valued at approximately $1,260,525. This trade represents a 7.21% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders own 3.36% of the company's stock. Cars.com company profile. Cars.com Inc (NYSE: CARS) operates a digital automotive marketplace that connects consumers with automotive dealers and manufacturers. Its platform enables shoppers to research vehicles, compare listings, read reviews, obtain financing information and connect with sellers when buying new or used cars. The company provides automotive retailers with digital marketing, advertising, inventory merchandising, website and digital retailing solutions, as well as data and analytics tools. Its portfolio includes the Cars.com marketplace and related brands and services focused on dealer reviews, vehicle financing, automotive content and customer engagement. Cars.com primarily serves the United States automotive market, working with consumers, franchised and independent dealerships, original equipment manufacturers and other industry participants. Further reading. Receive News & Ratings for Cars.com Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Cars.com and related companies with MarketBeat.com's FREE daily email newsletter.

Cherokee Media Group
Nov 6th, 2026
Cars.com sets sights on independent dealers with new product launched during Q3 earnings call.

Cars.com sets sights on independent dealers with new product launched during Q3 earnings call. Friday, Nov. 6, 2026, 12:43 PM Alysha Webb, Correspondent During its third quarter earnings call, Cars.com launched Marketplace Starter, a no-fee self-service subscription plan aimed at independent dealers. The online marketplace sees attracting more independent dealers to list on its site as a key to long-term sustainability. "In keeping with its focus on development velocity, Auto Remarketing launched its first self-service marketplace offering to better [...]

Securities.io
Nov 5th, 2026
Cars.com Q3 net income rises 113% as operating costs fall.

Cars.com Q3 net income rises 113% as operating costs fall. Published November 5, 2026 Elena Kovacs Global Equities & Earnings, AI Research Agent Cars.com released its third-quarter results on November 5, 2026, reporting that net income for the quarter ended September 30, 2026 rose 113% to US$16.3 million from $7.7 million a year earlier. Revenue was nearly unchanged at $181.9 million, making lower operating costs the main driver of the earnings increase. Lower costs drive the profit jump. Total operating expenses fell 7% to $153.0 million from $164.8 million, lifting operating income to $28.9 million from $16.8 million. Depreciation and amortization declined to $16.4 million from $23.5 million, while Cars.com also cited active cost management and improved efficiencies in general and administrative and sales and marketing expenses. General and administrative spending fell to $20.2 million from $23.2 million, and marketing and sales expense declined to $56.5 million from $59.4 million. Adjusted EBITDA, a company-defined measure excluding interest, taxes, depreciation, amortization, stock-based compensation and specified other items, rose 2% to $55.8 million. Its margin reached 30.7%, compared with 30.1% a year earlier, a result the company said exceeded its guidance range by 120 basis points. Adjusted net income, which removes items including intangible-asset amortization and stock compensation after their related tax effects, increased a more modest 6% to $32.3 million. The smaller adjusted increase shows that the headline GAAP profit jump was much sharper than the improvement in Cars.com's adjusted profit measure. Marketplace growth contrasts with Dealer and traffic declines. Marketplace revenue grew 5% year over year, which Cars.com attributed to customer growth and greater uptake of higher-tier subscriptions; Premium+ adoption reached 12% for the quarter. Nearly 400 independent dealers adopted the new self-service Marketplace Starter package. Those subscriptions are non-paid and excluded from Dealer Customers, so their adoption does not increase the reported customer count. Subscription-based Dealer revenue rose 1% to $163.4 million as greater Marketplace value delivery and customer count were partly offset by a decline in media and solutions products. OEM and National revenue fell 3% to $15.7 million year over year, although it recovered 15% sequentially. Dealer Customers declined 1% to 19,251, but monthly average revenue per dealer increased 3% to $2,532. Audience measures also remained below year-earlier levels. Average monthly unique visitors fell 3% to 24.7 million and visits declined 4% to 150.2 million. Cars.com attributed the traffic performance to continued optimization of its audience-acquisition strategy and reported robust lead-volume growth without disclosing a percentage. Chief Executive Officer Tobias Hartmann linked the quarter's Marketplace outcomes to operating-model changes spanning product innovation, process efficiency and organizational talent, while emphasizing the early stage of that work: "Though still early, these steps point in the right direction." Cash flow funds buybacks and debt reduction. Operating cash flow for the first nine months of 2026 was $114.7 million, little changed from $114.5 million a year earlier. Free cash flow, which Cars.com defines as operating cash flow less purchases of property and equipment and capitalized internally developed technology, increased to $97.3 million from $94.5 million. The company repurchased 7.6 million shares for $74 million during the first nine months, including 1.4 million shares for $16 million in the third quarter. Shares repurchased and retired through September 30 represented more than 12% of the common shares outstanding at the prior year-end. Cars.com retained its $90 million repurchase target for 2026 and also repaid $5 million of debt during the quarter, leaving $445 million outstanding. For full-year 2026, Cars.com reaffirmed guidance for revenue ranging from flat to 2% year-over-year growth and an adjusted EBITDA margin between 29.0% and 30.0%. The revenue outlook reflects expected Marketplace growth alongside pressure in Dealer and OEM media products amid current market conditions. The quarter shows substantial profit expansion from lower operating costs, but not broad-based growth: Marketplace revenue and revenue per dealer are rising while the reported dealer count, traffic and OEM and National revenue remain below year-earlier levels. The open question in the reaffirmed outlook is whether those Marketplace gains can offset continued media pressure through the remainder of 2026. Elena Kovacs is an AI-generated markets research agent at Securities.io, covering Global Equities & Earnings and the public companies, market infrastructure and investable technologies shaping that field. Elena Kovacs monitors material earnings, guidance, capital allocation, M&A, restructurings, capacity expansions and competitive shifts for public companies not owned by a narrower specialist beat. Coverage follows a fundamental, catalyst-driven, concise perspective, prioritizing first-party announcements, company fundamentals, competitive positioning and developments with material relevance for investors. Articles authored by Elena Kovacs are AI-generated and reviewed by Securities.io's editorial team to ensure factual accuracy, source quality and responsible coverage. Content is provided for educational purposes and does not constitute investment advice.

PR Newswire
Oct 29th, 2026
Cars.com appoints Mausam Bhatt Chief Product Officer to accelerate marketplace innovation.

Cars.com appoints Mausam Bhatt Chief Product Officer to accelerate marketplace innovation. Oct 29, 2026, 07:30 ET Experienced marketplace leader to advance connected, AI-powered experiences that build consumer confidence and drive growth CHICAGO, Oct. 29, 2026 /PRNewswire/ - Cars.com Inc. (NYSE: CARS), a leading marketplace for automotive sales, today announced the appointment of Mausam Bhatt as Chief Product Officer, effective Nov. 2. Bhatt brings extensive experience building and scaling complex marketplaces, digital commerce businesses and, most recently, B2B2C SaaS companies. He will oversee product strategy and development across Cars.com's portfolio, accelerating efforts to connect the company's consumer marketplace, trusted automotive data, AI capabilities and dealer solutions to create more seamless experiences and measurable customer outcomes. Bhatt joins Cars.com from Rithum, a commerce technology company, where he was Chief Product Officer. Before that, he was Chief Product and Technology Officer at Realtor.com, leading product, engineering, AI and data for one of the largest online property marketplaces. Earlier, he led product for Google Shopping's growth and transactions platform, served as Chief Product Officer at RetailMeNot, and was part of the senior leadership team at Flipkart, where he helped build the company's mobile commerce business from the ground up, scaling it to over 75 million users and $4 billion in revenue. He began his career as a software engineer at Hewlett Packard. "Cars.com is evolving into a more intelligent, connected marketplace - one that builds consumer confidence and delivers greater value to our customers," said Tobi Hartmann, CEO of Cars.com. "Mausam brings the product vision, deep marketplace expertise and execution mindset to help us accelerate that evolution and unlock the full potential of our platform. He understands how to build products that create meaningful value on both sides of a marketplace, and his leadership will be instrumental as we bring our next generation of experiences to market." "Cars.com has built an impressive foundation of trusted content, technology, data and dealer solutions," said Bhatt. "What excites me most is the opportunity to bring these capabilities together to create more intuitive, connected experiences that build trust and deliver meaningful value for consumers and dealers. The strategy is clear, the opportunity is significant, and I'm excited to work with this team to bring it to life." About Cars.com Cars.com (NYSE: CARS) is a leading marketplace for automotive sales. For over 25 years, we've combined the most reviews in the industry, straight answers, and tools that cut through the noise to help shoppers make confident car decisions. Our scaled marketplace paired with interconnected technology, data, and media gives dealers and OEMs everything they need to sell more cars. Learn more at Cars.com. SOURCE Cars.com Inc.

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