Responsibilities

• Partner with design, marketing, and product teams to create and execute distinct and engaging marketing copy that resonates with Plaid’s diverse audiences
• Execute and support maintenance of Plaid’s brand voice guidelines across all brand touch points
• Collaborate with designers and other copywriters to ensure the big, conceptual ideas behind the brand are engaging in both visuals and copy
• Collaborate with the marketing team across a variety of channels to develop copy for email, social and display, events, video, web, sales collateral, and more
• Identify gaps in our existing messaging and define ways to strengthen our brand and voice

Qualifications

• 5+ years experience
• Skilled storyteller and trend setter with an eye for detail and perfect grammar
• Ability to adjust brand voice and tone based on audience
• Experience writing display, social (organic and paid), email, event, and other digital performance marketing channels
• Experience writing short- and long-form and conceptual campaigns
• Experience with events and experiential marketing concept and campaign development
• Ability to apply critical and conceptual thinking to brand and marketing strategies to develop standout creative and content experiences
• Comfortable creating and iterating on copy that will be used in A/B product testing or performance based marketing tests
• Experience creating content for social campaigns across all major social platforms
• Experience working with agile teams, including quick adaptation and iteration
• Experience collaborating with external creative agencies and freelancers

Personal Characteristics

• Creative to the core
• Passion about how art & copy work together
• Critical, strategic thinker
• Open minded and eager to push boundaries
• Strong communicator
• Team player
• Collaborative