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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Field Sales Professional

Field SalesUpdated on Nov 12
Full-timeDetroit, MI, USA

About the Job

Requirements

  • Demonstrate self-direction and autonomy in managing tasks, projects, and responsibilities.
  • Have problem-solving, organizational, and multitasking skills.
  • Have verbal and written communication abilities for interacting with external clients and internal team members.
  • Prioritize and manage tasks with time-management skills to meet deadlines and work efficiently.
  • Have intermediate skill in Microsoft Word, Excel, PowerPoint, and customer relationship management (CRM) software.
  • Cultivate a distraction-free home office environment.
  • Have 3 or more years of business-to-business outside sales experience or a coaching or sports-related background.
  • Have an associate's degree or equivalent work experience.
  • Maintain a reliable vehicle, valid driver's license, auto insurance, and a satisfactory driving record.
  • Currently reside in or near the assigned territory full-time.
  • Be able to meet the physical demands of regular sitting, standing, bending, lifting, and driving.

Responsibilities

  • Optimize full-cycle sales in the assigned territory and service customers.
  • Represent Varsity Brands by demonstrating company core values and the highest ethical standards in business activities.
  • Provide consultative customer service to coaches across the assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads within the territory through cold-calling and lead-generation campaigns.
  • Use the company's CRM functions, including prospecting, account management, and activity tracking, to support sales and customer relationships.
  • Increase sales in existing accounts by selling to all sports at all levels.
  • Use data-driven business intelligence on prospects to identify trends and opportunities.
  • Manage the account list and travel within the assigned territory.

Desired Qualifications

  • A bachelor's degree is preferred.
  • Business-to-business outside sales experience in sporting goods is preferred.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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