Principal Product Marketing Manager
Strategy & Research
Posted on 2/9/2024
Qualtrics

5,001-10,000 employees

Experience management software
Company Overview
With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders. At Qualtrics, their mission is to close the experience gap.
Data & Analytics

Company Stage

Series C

Total Funding

$525.2M

Founded

2002

Headquarters

Seattle, Washington

Growth & Insights
Headcount

6 month growth

-10%

1 year growth

-9%

2 year growth

6%
Locations
Seattle, WA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Market Research
Sales
Communications
Marketing
CategoriesNew
Business & Strategy
Growth & Marketing
Requirements
  • 10-12 years of experience in B2B SaaS Marketing, with 7-9 in customer-facing roles
  • Bachelor's degree and or equivalent preferred
  • Strategic vision and creative problem solving, using data and qualitative insights to create a strategic framework and measure success
  • Demonstrated ability to manage GTM motions at scale to yield predictable results
  • Exceptional oral and written communication skills
  • Strong stakeholder management skills; can develop and maintain effective working relationships across both technical and commercial roles
  • Ability to make meaningful headway in highly ambiguous environments and inspire collaborators to see opportunity through both high times and challenges
  • Evidence of growth mindset and the energy to be all-in and tackle challenges
Responsibilities
  • Develop and execute go-to-market plans for new product launches and sales programs, including target customer segments, pricing strategies, and marketing campaigns
  • Conduct in-depth competitive analysis to understand the market landscape, identify opportunities and trends, and mitigate potential threats
  • Collaborate with Sales, Revenue Marketing, Training & Enablement, and our inhouse Product Content Studio to develop effective sales plays, training materials, and collateral that support the selling process
  • Use customer feedback and market research to gain insights into customer needs in order to inform go-to-market strategies and the product roadmap
  • Manage and coordinate product launches, ensuring successful execution and maximum impact in the market
Desired Qualifications
  • Experience in Product and GTM strategy
  • Cross-functional collaboration experience
  • Executive and customer presentation skills