Responsibilities:

Strategic lead for holistic content planning and development for brand channels, including but not limited to: managing process, defining objectives and KPIs, and analyzing data to inform optimizations
Contributing member of FUEL leadership team, making recommendations on philosophy, structure, team goals and tools, and working to future proof our department
Develop insight-driven content briefs and lead project kickoffs with creative teams
Provide directional inputs for influencer marketing and creator partnership strategies
Supervise reporting and measurement outputs, providing ongoing campaign analysis and actionable insights
Quality assurance of all content, ensuring projects are on strategy, meeting client expectations, delivering on business objectives, and executed accurately and according to timelines
Mentoring, training and onboarding direct reports and new team members
Remain up to date with the latest industry news, product updates, and changes that may impact strategies and content plans
Provide subject matter expertise and thought leadership for internal and external teams
Educate clients and teams about FUEL as well as emerging digital content opportunities
Develop strong, trusted relationships with clients, media partners, vendors, channel reps, and internal teams
Support new business initiatives

Qualifications:

4+ years of relevant experience
Proven experience managing a brand’s social channels and driving measurable results
Excellent communication and persuasion skills, both written and oral
Sophisticated levels of time management and attention to detail
Ability to work autonomously and take the lead on projects
Creative problem solver with strong critical thinking skills to manage the unknown
Genuine interest in emerging technology, pop culture, internet trends and staying on top of content distribution channels
Deep knowledge of widely-adopted social media platforms (Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, YouTube), their technical requirements and best practices
Knowledge of paid media best practices, placements and campaign objectives
Ability to analyze and interpret data
Ability to build compelling presentations and reports
Proficient in Google Suite (Docs, Sheets, Slides)
Bachelors Degree in strategic communication, advertising, marketing, digital media or related field

We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.