Software Engineer Intern 2027 - USA

Pinterest and Shopee link up to bring creator-led shopping to Indonesia. The partnership lets Shopee Affiliate creators tag products on Pinterest, connecting visual discovery with marketplace purchases in Indonesia and Brazil 23 Sep, 2026 Pinterest and Shopee are linking their creator and shopping ecosystems in Indonesia and Brazil. The partnership shows how e-commerce platforms are trying to get closer to the moment consumers first decide what they want to buy. Under the new affiliate arrangement, eligible Shopee Affiliate creators can connect their Shopee accounts to Pinterest and recommend Shopee products through Pins and videos. When Pinterest users buy eligible products on Shopee through those recommendations, creators earn commissions, subject to programme terms. For Pinterest, the deal marks its entry into affiliate commerce in Indonesia, Southeast Asia's largest digital economy and one of the region's most fiercely contested e-commerce markets. For Shopee, it adds another channel for its affiliate network beyond its own app and the usual social platforms, placing products inside Pinterest's visual discovery environment. The partnership also extends Pinterest's creator-commerce push in Brazil, where Shopee has grown into a major e-commerce player. The two markets are far apart, but they share an important trait: large, young, mobile-first consumer bases that increasingly discover products through creators before buying them on marketplaces. From search intent to shopping cart. Pinterest has long positioned itself less as a social network and more as a visual search engine, where users save ideas around fashion, beauty, home design, weddings, food and lifestyle. The company says people often arrive with open-ended intent: they may not know the exact product they want, but they are actively exploring possibilities. That behaviour is increasingly valuable to e-commerce companies. Online shopping in Southeast Asia has matured beyond price comparisons and flash sales. Marketplaces now compete for attention earlier in the consumer journey, before shoppers search for a product by name or open an app with a clear purchase in mind. "Commerce does not begin only at the point of purchase. It starts when people discover an idea, explore their options, and decide what fits their needs," said Peggy Zhu, Executive Director, Brand and Growth Marketing at Shopee. She described creator commerce as part of a broader journey connecting creators, businesses and shoppers through content and technology. Under the partnership, eligible Shopee Affiliate creators can discover Shopee products within Pinterest, tag multiple products in a single Pin or video, and have relevant affiliate links applied automatically to eligible products. A creator could, for example, post a room makeover and tag the lamp, storage boxes and wall decor, or share a makeup routine with separate links to each product. Multi-product tagging matters because much of Pinterest's content is built around complete ideas rather than single items. A user searching for "small bedroom ideas" or "office outfit inspiration" may be looking for a full look or setup. By making those items shoppable through Shopee, the companies are trying to shorten the path from inspiration to transaction. Why Indonesia matters. Indonesia is a logical test bed. It is the region's largest e-commerce market and a key battleground for Shopee, TikTok Shop, Tokopedia and Lazada, a handful of players that together dominate regional e-commerce. Affiliate commerce has become a major front in that competition, with creators helping marketplaces reach consumers through product reviews, livestreams, short videos and curated lists. Shopee's Affiliate Program already gives creators a way to earn from recommendations. Pinterest adds a different discovery layer, one centred less on entertainment feeds and more on intent-based search and saved ideas. That distinction could be useful in categories such as fashion, beauty, and home and living, where consumers often browse repeatedly before buying. Pinterest said Gen Z now accounts for more than 50 per cent of its global user base, making it the platform's largest and fastest-growing audience. Internal company data also shows rising Gen Z interest in Indonesia and Brazil across fashion and beauty. In Indonesia, searches for "produk kecantikan", or beauty products, rose 83 per cent year on year between January and June 2026, in line with the broader surge in beauty sales across the country's e-commerce platforms. Ayumi Nakajima, Senior Director of Content Partnerships for APAC at Pinterest, said users come to the platform with intent, whether they are updating a wardrobe, refreshing a home or looking for a new beauty product. "Creators help guide those decisions through recommendations people trust," she said. For Indonesian creators, the appeal is partly practical. Nayla Zukhrufa, a home and living creator and Shopee Affiliate since early 2022, said Pinterest users often arrive looking for "practical solutions", not just passive inspiration. Connecting Shopee with Pinterest, she said, links discovery with a buying option and opens another monetisation route for creators. Creator commerce gets more crowded. The deal comes as Southeast Asia's creator-commerce market grows more fragmented and competitive. TikTok Shop has made short video and livestream commerce mainstream in markets such as Indonesia, while Tokopedia, Lazada and Instagram continue to court merchants and creators. YouTube has been expanding shopping features globally, and Amazon's affiliate model remains a reference point for creator monetisation, even though Amazon is far less dominant in most of Southeast Asia than in the US. Pinterest is not trying to replicate the high-speed, entertainment-led shopping loop that TikTok popularised. Its pitch is closer to guided discovery: users search, save, compare and return to ideas over time. That may make the Shopee integration more relevant in categories where aesthetics, planning and curation shape buying decisions. In Brazil, Shopee faces a different competitive map, including Mercado Livre, Amazon, Shein and local retailers. Pinterest has a strong lifestyle and visual-planning use case there, while Shopee has invested heavily in affordability and seller growth. The partnership gives both companies a way to compete for product discovery without relying only on paid ads or in-app promotions. A small feature with bigger implications. The mechanics are straightforward, but the direction is notable. Marketplaces no longer want to wait for shoppers to arrive with intent; they want to shape that intent earlier. Content and discovery platforms, meanwhile, are under pressure to prove that creator engagement translates into measurable commerce. That convergence matters particularly in Southeast Asia, where small sellers and homegrown brands often depend on creators to stand out in crowded marketplaces. If affiliate links can be embedded more naturally into discovery content, creators could become a stronger bridge between merchants and consumers. Still, execution will decide whether the model works. Users will tolerate shoppable content only if recommendations feel useful, relevant and transparent, and reach alone does not buy that trust. Creators will need enough product choice and reliable tracking to make the effort worthwhile. Shopee and Pinterest will also have to make sure the journey from visual browsing to checkout does not feel clunky. For now, the partnership is another sign that the region's e-commerce race is shifting from transactions alone to influence, discovery and trust. In markets like Indonesia, where young consumers already move fluidly between social platforms, creator content and marketplaces, the next purchase may begin long before a shopper opens a shopping app. Editor, e27

Pinterest and Shopee link up to bring creator-led shopping to Indonesia. e27 - Sep 22, 2026 Pinterest and Shopee are linking their creator and shopping ecosystems in Indonesia and Brazil. The partnership shows how e-commerce platforms are trying to get closer to the moment consumers first decide what they want to buy. Under the new affiliate arrangement, eligible Shopee Affiliate creators can connect their Shopee accounts to Pinterest and recommend Shopee [...] The post Pinterest and Shopee link up to bring creator-led shopping to Indonesia appeared first on e27.

Pinterest's doubling down on Generative AI threatens to alienate tabletop artists and publishers. Support its quest: Links may earn commission Pinterest has updated its global Terms of Service and Privacy Policy to give itself explicit permission to use uploaded Pins, board collections, and user descriptions to train proprietary machine learning and generative AI models. The revised terms apply retrospectively across all historical uploads, regardless of when an image was posted, creating an immediate copyright clash with tabletop roleplaying game publishers and independent illustrators who reject generative tooling. While Pinterest has introduced a user-facing toggle to opt out of training its Canvas generative engine, the mechanism offers weak protection. The platform's baseline licence treats uploads as perpetual and sublicensable, meaning human-created artwork remains vulnerable to automated ingestion the moment another account saves or re-pins it. The tabletop industry's zero-tolerance stance on machine learning. Many in the tabletop roleplaying game sector maintain an exceptionally strict boundary against synthetic media. Players and indie studios actively boycott products featuring automated writing or generative imagery, treating human creative labour as non-negotiable. This sensitivity is so pronounced that even automated layout utility tools cause uproar. Earlier this year, Adobe InDesign rolled out an unannounced tool that quietly inserted automated alt text into document assets. When fans spotted synthetic image descriptions inside Chaosium's Time Without Tide quickstart on BackerKit and Evil Hat Productions' digital edition of Umdaar: Rebel Broadcast Edition, both publishers faced immediate scrutiny. Both studios moved quickly to strip out the tool's output and reassure backers of their stance. As Evil Hat's Fred Hicks and Chaosium's Brian Holland made clear, the community expects zero machine-learning involvement in roleplaying games - even down to accessibility labels. Given this environment, indie illustrators, cartographers, and writers will not tolerate having their work fed into image generation engines. Many rely on Pinterest as an informal visual portfolio, only to discover that years of back-catalogue illustrations have been converted into training data by default. Why the Canvas opt-out fails creators. Pinterest added an opt-out control located under Settings > Privacy and data titled "Use your data to train Pinterest Canvas". However, platform architecture severely undermines this protection: * The Re-Pin Problem: If you upload an original battlemap or character portrait and toggle the setting off, Pinterest will not train directly from your specific account. The moment another user saves that Pin to their public board, their account settings govern the image. If they have not toggled off the Canvas setting, the asset enters the training pipeline anyway. * Persistent Sublicensing: Pinterest's Terms of Service demand a non-exclusive, royalty-free, transferable, and sublicensable licence to host and distribute content. Deleting your original Pin or closing your account does not remove copies that other users have saved to their boards. * Retrospective Default: Accounts default to opted-in. Millions of historical TTRPG sketches and commissions uploaded over the past decade are already exposed unless creators manually log in to adjust their preferences. How website owners and publishers can disable pinterest. Publishers, artists, and independent blogs can block Pinterest's automated ingestion tools at the domain level. Adding code directly to your site prevents browser extensions, user bookmarklets, and native crawler scrapers from harvesting original art. The nopin meta tag actively disables the Pinterest save extension, while adding a custom description attribute forces a pop-up alert explaining why pinning is barred when someone tries to grab the image. Pairing this with a Disallow rule in robots.txt prevents Pinterestbot from scraping Open Graph preview images (og:image) directly from article URLs. While this does not stop someone from manually saving an image to their hard drive and uploading it as a raw file, it closes off browser-level pinning and automated syndication. A risky move for visual discovery. Pinterest built its market identity as a digital haven for visual curation, human discovery, and mood-boarding. Unlike algorithmic video feeds, its core utility relied on real people categorising interior ideas, craft projects, miniature paint schemes, and hand-drawn maps. Transforming that human library into a training engine threatens the platform's foundational value. Flooding search results with unlabelled synthetic imagery alienates the artists whose work populated the ecosystem in the first place. For indie RPG creators, the update makes Pinterest look less like an inspirational discovery tool and more like an extraction pipeline. Studios and freelancers will now have to weigh whether occasional referral traffic justifies surrendering their intellectual property to a model. Quick Links. Topic Authority 14 Years Active Independently covering pinterest since 2012. Its archive includes 6 entries connected to this topic. Join in the conversation below or teleport over to the chat portal to join in the conversation elsewhere on the site.