Marketing Manager
ROCKWOOL Group
Marketing Manager
ROCKWOOL Group
Stone wool insulation manufacturer for buildings
Are you a senior marketing leader who gets results through experienced people? Do you combine clear strategic thinking with a strong focus on delivery? Do you enjoy managing and developing marketing professionals across multiple European markets? Then this could be the role for you!
As Manager Marketing, you lead and develop Rockpanel’s MarCom network across European markets. The local MarCom managers report to you. You set goals with them, give clear direction and feedback, hold them accountable for results, and make sure strategy becomes campaigns that create demand, support specification and generate qualitative sales leads.
The local MarCom managers run the day-to-day work and are the first point of contact for their local organization. You give them direction, clear expectations, and support, so they can focus on making an impact in their market. They bring deep local market experience, so building trust and agreeing clear ways of working is a key part of your role. You connect local teams with global priorities and digital marketing, and you ensure campaigns are rolled out consistently and with strong results.
You identify and address barriers to effective execution by establishing practical ways of working and ensuring consistent follow-up. You foster a strong team culture by sharing best practices across markets and supporting the professional development of each MarCom Manager. You also connect technical functions with the local teams. You turn technical and regulatory developments into clear market guidance that supports sales and specification.
You work closely with the Marketing Director and the Brand Manager and give market input to the marketing strategy, in an integrated marketing approach that balances global brand consistency with local market relevance.
• Manage, coach and develop local MarCom managers, including goal setting, clear expectations and regular performance feedback
• Agree on marketing priorities and ensure strategy translates into campaigns that create demand, support specification and generate qualitative sales leads
• Connect local teams with global priorities and digital marketing
• Ensure campaigns are rolled out consistently across markets and deliver strong results
• Identify and address barriers to effective execution by establishing practical ways of working
• Foster a strong team culture by sharing best practices across markets
• Connect technical functions with local teams and translate technical and regulatory developments into clear market guidance that supports sales and specification
• Give market input to the marketing strategy
• Work closely with the Marketing Director and the Brand Manager to formulate and implement an integrated marketing approach
• Balance global brand consistency with local market relevance in all marketing initiatives
• Raise the consistency, quality, and speed of execution across markets
• Ensure the network has practical tools, templates and campaign materials
• Set goals and KPIs for the MarCom network, track progress and results, and step in when something is off track
• Take part in hiring and onboarding of local MarCom managers
• Communicate internally on ongoing projects and initiatives
• Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or another relevant field
• You are looking for a full-time position
• At least 8 years of experience in marketing, campaign management, or MarCom in an international environment, including at least 3 years managing experienced marketing professionals
• Demonstrated ability to combine strategic thinking with focus on delivery and results
• Strong prioritization skills and the ability to set clear direction for others
• Comfortable working in a complex international matrix organization, and able to influence global and technical teams without formal authority
• Ability to connect technical functions with marketing and translate regulatory or technical developments into market guidance
• Regular travel to our European markets is not a problem for you
• Experience with campaign rollout, localization, and cross-market collaboration is a strong advantage
• Excellent command of the English language, both spoken and written
• Strong coaching and people development skills
• Able to earn the trust of experienced professionals and lead through clear direction, feedback and accountability
In addition to a competitive base salary, we offer attractive secondary employment benefits, including a collective pension scheme, holiday allowance, and a 13th month salary within an innovative and sustainable organization. There are various development and training opportunities available, allowing you to continuously grow in your career.
Rockpanel encourages a healthy lifestyle and work-life balance through initiatives such as our bicycle plan and fitness contribution. Besides 25 regular vacation days, you will receive 26 additional ATV days, giving you plenty of time to recharge.
When you join Rockpanel, you become part of the ROCKWOOL Group: founded in 1937 and grown into the global market leader in stone wool solutions. The Group employs more than 12,000 people worldwide.
Rockpanel develops and manufactures durable façade cladding boards and exterior building solutions made from stone wool technology. The company focuses on creating sustainable, low-maintenance, and fire-safe solutions for building façades.
We look forward to receiving your application! We would be happy to speak with you and will respond to your application as soon as possible.
For questions, please contact Mitchell Krause directly via +31 6 15602439 or email [email protected].
A comprehensive assessment is part of this procedure.
Acquisition in response to this vacancy is not appreciated.
Stone wool insulation manufacturer for buildings
Rockwool Group is a global leader in stone wool insulation. It makes high-performance, sustainable insulation products for buildings and for industrial and technical applications, with four North American factories and about 800 employees. The core product uses stone wool technology made from natural rock to provide insulation that helps with temperature control, sound dampening, and fire resistance in construction. The company also offers specialist solutions for horticulture, marine, and offshore sectors. Compared with competitors, Rockwool differentiates itself by specializing in stone wool at scale, owning multiple production sites in North America, and focusing on sustainability and long-term performance using abundant natural resources. Its goal is to help people meet modern development challenges—using stone to create safer, more comfortable spaces and to make the world a better place for future generations.
Explore more opportunities at ROCKWOOL Group