Marketing Excellence Manager DACH

Title:

Marketing Excellence Manager DACH (f/m/d)

Company:

Ipsen Pharma GmbH

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

To support our Strategic Business Excellence (SBE)-unit in Munich, we are looking for a

Marketing Excellence Manager DACH (f/m/d)

The role turns market, customer and business data into actionable insights that support strategic and commercial decisions across DACH, for both promoted and launch assets. It leads market research and competitive intelligence while developing dashboards and reporting tools that provide a clear, consistent view of brand and market performance.

Your responsibilities

Generate market research and competitive insights

• Serve as the DACH contact for market research, customer insights and competitive intelligence.
• Manage qualitative and quantitative research with marketing, commercial teams and external providers.
• Monitor market, competitor and customer developments, turning findings into recommendations.
• Coordinate local research with Global functions and ensure compliance with applicable standards.

Deliver forecasts and in-market analytics

• Develop forecasts and scenarios for brands, line extensions, new indications and pipeline assets.
• Analyse market, sales, patient and prescription data, including LRx, to identify risks and opportunities.
• Produce and distribute reports that support performance tracking and business decisions.
• Provide analyses and insights for internal and global business reviews.

Support brand planning and launch readiness

• Provide market insights, forecasts and performance analyses for brand plans.
• Help Brand Teams assess strategic options, opportunities and investment priorities.
• Contribute to consistent performance measures and clear, evidence-based recommendations.
• Supply market research, competitive insights and forecast assumptions for launch plans and business cases.

What you'll bring

• University degree with an economic, marketing-oriented or scientific orientation
• Several years of experience in market research, marketing or forecasting in the pharmaceutical industry
• Good knowledge of the German pharmaceutical and healthcare market
• Experience in Marketing or Product Launch preferred
• Confident handling of the common MS Office programs (esp. Excel), reporting tools (e.g. Power BI) and pharma-specific market research tools
• Analytical and strategic thinking and acting
• Very good numerical comprehension
• Experience in international teams and interdisciplinary project groups
• Fluent in both German and English.

Our offer

• A permanent employment contract in an international future-oriented and dynamic company
• A meaningful job with real added value for society and patients
• Personal development and the opportunity to actively contribute to the company's success
• A pleasant and personal working atmosphere
• Communication at all levels and an open corporate culture
• Up to 36 days off and vacation
• Hybrid working and flexible working hours
• Attractive and performance-related payment
• Company health management, sports offers and pension scheme
• Underground parking and many other benefits

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.