Senior Marketing Manager @ Culture Amp

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading venture capital funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

Job Overview: We are looking for a seasoned and energetic Senior Marketing Manager to join our passionate and driven team. The ideal candidate should have a robust background in demand generation and campaign management, along with experience in customer marketing, Account-Based Marketing (ABX) and HR SaaS is highly preferred. The successful applicant will be a strong communicator with an analytical mindset, showcasing excellent collaboration skills across sales and broader marketing functions. They will be responsible for driving new logo sales and customer expansion through strategic regional campaigns while supporting the execution of global campaigns within the region.

Key Responsibilities:

Support pipeline in EMEA, focusing on key markets aligned to the business strategy
Collaborate with global ABX and Campaigns team to regionalise global campaigns and support execution locally
Localisation efforts across campaigns, digital and content to ensuring messaging resonates with our target ICP across markets, segments and products for both new logo and expansion
Coordinate multi-channel campaigns including email, social media, content marketing, and events. Partnering with both local and global teams to create consistency throughout the customer lifecycle with a focus on continuous optimisation.
Monitor, analyse, and optimise campaign performance to ensure maximum ROI.
Developing local ABX strategies aligned to campaigns to target key accounts or account segments, and working closely with sales teams to personalise marketing efforts.
Partner with the SDR team to align on lead qualification criteria and follow-up processes, supporting the acceleration of opportunities through the funnel with a strong focus on conversion rates.
Manage relationships with external agencies, vendors, and partners to support campaign execution.
Regularly communicate performance metrics and insights with stakeholders to refine and improve strategies.

Qualifications:

Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
5+ years of experience in campaign and content marketing, preferably in a B2B technology or SaaS environment.
Proven track record of developing and executing successful marketing campaigns.
Strong understanding of ABX and demand generation strategies.
Excellent content creation and copywriting skills.
Proficiency with marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce) and ABX (e.g. 6Sense, DemandBase, Terminus)
Analytical mindset with the ability to interpret data and make data-driven decisions.
Exceptional communication and collaboration skills.
Ability to manage multiple projects simultaneously and meet deadlines.

We believe that our employees are the heartbeat of our success. We’re committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:

Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
Programs, coaching, and budgets to help you thrive personally and professionally
Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
Team budgets dedicated to team building activities and connection
Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
Extended year-end breaks: An extended refresh period at the end of year
Excellent parental leave and in work support program available from day 1 of joining Culture Amp
5 Social Impact Days a year to make a positive impact on the community outside of work
MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
Medical insurance coverage for you and your family (Available for US & UK only)

Additionally, we don’t just focus on our internal community; we believe in creating a better world of work for all. We’re committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.

We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

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Research shows that candidates from underrepresented backgrounds often don’t apply for roles if they don’t meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you’re interested: we’d love to know how you can amplify our team with your unique experience!

Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.

If you require reasonable accommodations or adjustments due to a disability to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Senior Marketing Manager

Culture Amp

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