Director of Marketing @ SharkNinja

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Director of Marketing – Ninja Thirsti

Overview: We are seeking a dynamic and strategic leader to join our team as the Director of Marketing for our the Ninja Thirsti Beverage system. This role is pivotal in driving the marketing strategies and initiatives to enhance brand presence, drive sales growth, and capture market share in both the personalized beverage and home environment sectors. The ideal candidate will have a strong background in marketing, particularly in consumer goods or related industries, with a proven track record of developing and executing successful marketing strategies.

Responsibilities:

Develop and execute comprehensive marketing strategies and global roadmap to achieve business objectives for the ecosystem of Ninja Thirsti.

Drive brand development and management initiatives, including brand positioning, messaging, and creative.

Oversee development of the go to market activities for roadmap including messaging and positioning across the entirety of the consumer journey including online/inline.

Conduct market research and analysis to identify consumer trends, competitive landscape, and growth opportunities.

Collaborate with sales, product development, and other departments to ensure alignment of marketing strategies with overall business goals.

Monitor and analyze marketing performance metrics, making data-driven decisions to optimize campaigns and initiatives.

Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and vendors.

Stay abreast of industry trends, emerging technologies, and best practices in marketing to drive continuous improvement and innovation.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.

10+ years of progressive experience in marketing roles, with at least 5 years in leadership positions.

Experience with appliance/CPG and bringing new product launches to market

Proven track record of developing and executing successful marketing strategies that drive business results.

Strong understanding of consumer behavior, market dynamics, and competitive landscape in the beverage and home environment sectors.

Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams.

Strategic thinker with strong analytical and problem-solving abilities.

Experience managing marketing budgets and delivering projects on time and within budget.

Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.

Proficiency in market research and analysis tools, as well as Microsoft Office suite.

Passion for innovation and driving continuous improvement in marketing practices.

This role offers an exciting opportunity to lead marketing efforts for a dynamic and growing division within our company. If you are a strategic thinker with a passion for driving business growth through innovative marketing strategies, we encourage you to apply.

This team sits in Needham MA, we are hybrid only no remote

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET

Lead us to be “RARELY SATISFIED”
Make things better each day; “PROGRESS OVER PERFECTION”
Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
Deliver something great; “WINNING IS A TEAM SPORT”
Be clear and honest, “COMMUNICATING FOR IMPACT”

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SharkNinja’s Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]

Director of Marketing

Ninja Thirsti

SharkNinja

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