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Director of Marketing

Ninja Thirsti

Posted on 6/3/2024



1,001-5,000 employees

Develops household cleaning and cooking products

Consumer Goods


Needham, MA, USA

Brand & Creative Marketing
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Market Research
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • 10+ years of progressive experience in marketing roles, with at least 5 years in leadership positions.
  • Experience with appliance/CPG and bringing new product launches to market
  • Strong understanding of consumer behavior, market dynamics, and competitive landscape in the beverage and home environment sectors.
  • Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams.
  • Strategic thinker with strong analytical and problem-solving abilities.
  • Experience managing marketing budgets and delivering projects on time and within budget.
  • Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities.
  • Proficiency in market research and analysis tools, as well as Microsoft Office suite.
  • Passion for innovation and driving continuous improvement in marketing practices.
  • Develop and execute comprehensive marketing strategies and global roadmap to achieve business objectives for the ecosystem of Ninja Thirsti.
  • Drive brand development and management initiatives, including brand positioning, messaging, and creative.
  • Oversee development of the go-to-market activities for the roadmap including messaging and positioning across the entirety of the consumer journey including online/inline.
  • Conduct market research and analysis to identify consumer trends, competitive landscape, and growth opportunities.
  • Collaborate with sales, product development, and other departments to ensure alignment of marketing strategies with overall business goals.
  • Monitor and analyze marketing performance metrics, making data-driven decisions to optimize campaigns and initiatives.
  • Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and vendors.
  • Stay abreast of industry trends, emerging technologies, and best practices in marketing to drive continuous improvement and innovation.

SharkNinja stands out as a premier workspace due to its dedicated focus on creating high-quality, user-approved consumer products in cleaning, cooking, and food preparation. This place fosters a culture of innovation and detailed attention to product design and technology, consistently receiving high consumer ratings. Professionals here are part of a progressive environment that thrives on transforming household product categories with exceptional solutions that enhance everyday life.

Company Stage


Total Funding



Needham, Massachusetts



Growth & Insights

6 month growth


1 year growth


2 year growth