A bachelor's degree in Marketing, Communications, Design, or a related field.
At least 2 years of experience in B2B marketing, integrated marketing, creative marketing, or design; experience at a research, consulting, or professional services company is ideal.
Experience developing and executing integrated, multi-channel marketing campaigns from concept through launch.
Ability to independently create polished presentations, reports, social graphics, digital content, and other marketing collateral.
Strong writing and editing skills, including translating complex ideas into clear marketing messages across formats and platforms.
Proficiency with Adobe Creative Suite, including InDesign and Illustrator, Canva, or equivalent design tools.
Proficiency with HubSpot, including campaign management, forms, and reporting.
Strong project management skills, ability to manage competing deadlines, and ability to move projects independently from concept through execution.
Ability to track campaign performance and use data to optimize future marketing efforts.
Comfort experimenting with AI tools to improve design, campaign, and production workflows.
Responsibilities
Develop and execute integrated marketing strategies and campaigns around research, insights, products, and timely topics; select messaging, assets, channels, and timing to drive awareness, engagement, and meetings.
Partner with Research and Content teams to package and visually present completed research, key findings, and thought leadership for client and prospect audiences across formats and channels.
Independently design and produce reports, presentations, pitch decks, one-pagers, social graphics, digital content, and other visual assets; scope needs with Revenue leadership and keep materials current.
Craft positioning, campaign concepts, and collateral to bring new products and services to existing and prospective audiences.
Write, design, and deploy HubSpot campaigns tied to research releases, flagship content, new products, and timely insights; manage segmentation, suppressions, deployment timing, and post-send engagement reporting.
Maintain brand consistency across marketing surfaces and apply design judgment to how research, insights, and products are presented to the market.
Track campaign performance and use engagement data to optimize future campaigns; manage HubSpot workflows, CRM hygiene, reporting, and analytics administration with the Revenue team; own website updates and LinkedIn presence.
Apply AI tools to accelerate design, campaign development, editing, and production, and experiment with new solutions to improve marketing workflow efficiency.
Salary Range: 75000 to 85000 (Currency: USD) (Pay period: per-year-salary)
Gravity Research is seeking an Integrated Marketing Manager who can translate our research into compelling content and multichannel campaigns that build brand awareness and drive revenue pipeline. This is a highly visible, hands-on role for a strategic marketer and creative who is equally comfortable packaging research into polished marketing materials, developing a campaign concept, designing collateral, launching a campaign, bringing a new product to market, and leveraging AI to raise both the speed and the standard of the work.
Gravity Research is a premier insights firm helping companies anticipate risk, spot opportunities, and rationalize reputational concerns against a backdrop of evolving public pressures.
The RoleGravity Research is seeking an Integrated Marketing Manager to lead the company's integrated marketing execution, sales enablement, and visual design across our research and advisory products. This role sits within our Revenue division and works closely with Revenue, Research, and Content leadership to take the research and insights developed by our research team and strategically package and design them into compelling, market-facing collateral and campaigns.
This person will partner closely with our Research and Content teams, including the Senior Director of Content Strategy and Senior Analyst, Market Research & Insights, who are responsible for developing Gravity’s research, thought leadership, and underlying content. Through this partnership, the Integrated Marketing Manager will determine how that work is packaged, visually presented, and brought to market across various channels. The Integrated Marketing Manager will also be directly responsible for designing and producing presentations, one-pagers, graphics, email campaigns, digital assets, and other marketing materials.
This is a cross-functional role focused on ensuring Gravity’s marketing efforts work together to drive awareness, engagement, meetings, and ultimately revenue. This person will take projects from concept through execution, developing integrated campaign strategies while also independently designing and producing the marketing materials needed to bring those campaigns to life.
This role is expected to be AI-fluent, leveraging the latest tools to drive consistency and efficiency across design, campaign, and production workflows.
Your Responsibilities Will Include:
Integrated Marketing Campaigns — Develop and execute integrated marketing strategies and campaigns around Gravity’s research, insights, products, and timely topics; determine the right mix of messaging, assets, channels, and timing to drive awareness, engagement, and meetings
Research & Insight Packaging — Partner with Research and Content teams to take completed research, key findings, and thought leadership pieces and determine how to package and visually present them for client and prospect audiences across formats and channels
Creative & Collateral Development — Independently design and produce polished marketing and sales materials, including reports, presentations, pitch decks, one-pagers, social graphics, digital content, and other visual assets; scope needs with Revenue leadership and keep materials current
New Product Go-to-Market — Craft compelling positioning, campaign concepts, and collateral to bring new Gravity products and services to existing and prospective audiences
Email & Digital Marketing — Write, design, and deploy HubSpot campaigns tied to research releases, flagship content, new products, and timely insights; manage segmentation, suppressions, deployment timing, and post-send engagement reporting
Visual Identity — Maintain brand consistency across all marketing surfaces and bring strong design judgment to how Gravity’s research, insights, and products are presented to the market
Marketing Performance & Operations — Track campaign performance and use engagement data to optimize future campaigns; manage HubSpot workflows, CRM hygiene, reporting, and analytics administration in close partnership with the Revenue team; own website updates and LinkedIn presence
AI-Powered Workflows — Apply AI tools to accelerate design, campaign development, editing, and production; experiment with new solutions to improve workflow efficiency across the marketing function
Qualifications:
The ideal candidate is both a strategic marketer and hands-on creative, bringing strong design instincts, integrated marketing experience, and the self-direction to take projects from concept through execution. They know how to take complex, research-driven content and determine the most compelling way to package, design, and market it to an executive audience.
Bachelor's degree in Marketing, Communications, Design, or a related field
2+ years of experience in B2B marketing, integrated marketing, creative marketing, or design, ideally at a research, consulting, or professional services company
Experience developing and executing integrated, multi-channel marketing campaigns from concept through launch
Strong design capabilities with the ability to independently create polished presentations, reports, social graphics, digital content, and other marketing collateral
Strong writing and editing skills; comfort translating complex ideas into clear marketing messages across formats and platforms
Proficiency with Adobe Creative Suite (InDesign and Illustrator), Canva, or equivalent design tools
Proficiency with HubSpot, including campaign management, forms, and reporting; CRM experience preferred
Design sensibility calibrated for executive audiences: clean, credible, and not decorative
Strong project management skills; able to juggle competing deadlines and move projects from concept through execution independently
Analytical mindset with the ability to track campaign performance and use data to optimize future marketing efforts
Comfort experimenting with AI tools to improve design, campaign, and production workflows
Prodigious work ethic and spirit of generosity
Start Date: Available immediately
Employment Type: Full-time
Location: This job is based in Washington, DC. Gravity Research operates on a hybrid schedule, with employees required to be in the office every Tuesday, Wednesday, and Thursday.
Across Gravity Research, generally, the firm looks for three “pillar gifts” in you, and everyone else. In all of us, these are more aspirational than actual, but they are central in our intentions –
Force of Ideas: At the center of Gravity Research’s work are the ideas within our work. We believe that ideas—the good and not—have consequences. Our ultimate objective is to bring rigor, insight, and intellectual honesty to the goal of separating the bad from the good, and giving voice, argument, and flight to maintaining the latter.
Spirit of Generosity: Gravity Research seeks in its ranks a spirit of generosity: a natural disposition in each colleague toward service and selfless conduct. Our writing should be cut from the same cloth—critical on the merits, but informed by charity and forbearance in measuring motive and personal character.
Radical Responsibility: We give our people a lot of responsibility early on, and our top performers embrace it. We believe in holding ourselves and our colleagues accountable, taking ownership over big things, striving for excellence, and celebrating success.
Gravity Research is an Equal Opportunity Employer. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.