Full-Time

Senior Digital Lead

Trade Promotion Management

Posted on 10/7/2025

Mars

Mars

10,001+ employees

Global confectionery, food, and petcare company

No salary listed

Germany

In Person

Category
Data & Analytics (2)
,
Required Skills
Data Analysis
Requirements
  • At least 5 to 10 years working in a Digital Tech related role in software development/implementation.
  • Proven experience in leading and managing digital TPM or similar scale type of deployment projects within a regional or global context.
  • In-depth knowledge of digital TPM eco-system technologies, such as Sales Planning, SRM, Customer Claims and Trade Sales in organizations similar in size and scope of Mars.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Excellent communication and stakeholder management skills, with the ability to collaborate effectively with cross-functional teams.
  • Experience in change management and driving organizational transformation in a TPM environment.
  • Analytical mindset with the ability to analyse complex data and draw meaningful insights.
  • Strong problem-solving skills and the ability to adapt to changing priorities.
  • Knowledge of industry standards, regulations, and best practices in digital TPM.
  • Willingness to travel to various regional locations as required.
  • Effective communication skills to collaborate with diverse stakeholders and present complex technical concepts in a clear and concise manner.
  • Ability to adapt to a fast-paced, dynamic work environment and manage multiple priorities.
  • Must be customer focused with demonstrated ability to form productive relationship including business leaders, DT associates and project leaders.
Responsibilities
  • Apply the tech stack vision and strategy for all related products and solutions within the context of the PN SRM/TPM area. Ensure we have a Robust capability catalog delivered inside the regions.
  • Brings to life business value delivery within the segment through digital capabilities.
  • Drives the usage of the Mars Digital Flywheel and underlying methodologies including usage of test & learn approach, user centricity, data & analytics, and automation.
  • Brings the 'outside-In' by maintaining an external network of digital professionals to deliver value faster and build our capabilities of the future.
  • Responsible for the delivery of Digital Technologies supporting the OGSM use cases within the regions (on time, in scope, on budget) together with the engineering teams.
  • Be a key member of the transformation program to deliver multi-years, large scale program to deliver efficiency, growth, or people engagement. Forms a strong partnership with Mars PN Data and Analytics Team Leaders and associates in regions and globally. Ensure tight integration between DT and D&A concerns across design, development, ops, finance and commercial.
  • Collaborate with cross-functional teams, including Global TPM Product Team, MGS-DT, and business stakeholders, to understand their regional requirements and translate them into comprehensive digital solution designs. Ensure the solutions align with industry best practices and strategic business objectives with an objective to be a scalable solution across the regions.
  • Implement the integration strategies and architecture for connecting various systems, including enterprise resource planning (ERP), and other Finance and Supply Chain software applications. Ensure seamless data flow and interoperability among different systems In line with the standards defined by the Solution Architect.
  • Collaborate with development teams to oversee the implementation and deployment of digital TPM eco-system solutions. Provide technical guidance and support throughout the development lifecycle, ensuring adherence to architectural standards, scalability, security, and performance requirements.
  • Ensuring the value for money from DT investments by ensuring we follow the technology standards, policies, reusability and sweating the assets where possible. Driving for tech landscape simplification and consolidation, to improve the DT application portfolio TCO.
  • Lead the efforts with MGS DT teams to lead the Value from Tech investments, optimisation and rationalisation: analyse existing regional SRM/TPM processes and identify opportunities for optimisation and automation through digital technologies. Bring enhancements opportunity to the global team to develop innovative solutions to improve productivity, reduce manual work, and enhance overall Trade Promotions Management efficiency.
  • Lead and manage digital TPM program, including defining project scope, milestones, and deliverables. Coordinate with cross-functional teams and stakeholders to ensure timely project execution, resource allocation, and successful solution implementation.
  • Prepare comprehensive documentation, including solution architecture diagrams, technical specifications, and user guides. Conduct training sessions and workshops to educate users and stakeholders on the functionality, benefits, and effective utilisation of digital TPM solutions.
  • Stay abreast of industry trends and best practices in digital TPM. Continuously evaluate and provide enhancement proposal to drive continuous improvement and operational excellence.
  • Seen as the champion of the Digital capability awareness, education, and communications in the region.
  • Works with the PN Regional teams (DT and SRM), and their leaders to ensure that Digital Technologies effectively support PN TPM agenda.
  • Has a strong connection with regional teams to capture the needs and ensuring our portfolio solutions is answering the business needs.
  • Manage contractors’ engagement behind segment/geography, beyond reporting lines if relevant (and potentially some Internal project management resources If available).
  • Be a key contributor of a large MGS DT team indirectly to manage data centre, apps management, security, specialist DT functions such as TPM Transformation or central DT.

Mars, Incorporated makes and sells a wide range of food, confectionery, and petcare products worldwide, with brands like M&M’s, Snickers, Milky Way, Dove, Orbit, Skittles, Pedigree, and Royal Canin, and it also operates pet health services through networks such as AniCura, Banfield, BluePearl, and VCA. Its products come from integrated manufacturing and distribution systems, delivering everyday treats and meals as well as veterinary care through a global network of partners. Mars differentiates itself through its diversified portfolio, long family ownership, and the Mars Five Principles—Quality, Responsibility, Mutuality, Efficiency, and Freedom—that guide decisions and actions. The company aims to help communities prosper and improve social and environmental outcomes while growing its business and scale.

Company Size

10,001+

Company Stage

Debt Financing

Total Funding

$27B

Headquarters

McLean, Virginia

Founded

1911

Simplify Jobs

Simplify's Take

What believers are saying

  • $26B senior notes fund $35.9B Kellanova acquisition, adding Pringles and RXBAR by August 2026.
  • Google Cloud Gemini rollout boosts productivity in marketing, sales, and R&D through 2026.
  • $100M Chicago expansion creates 600 jobs, strengthening snacking innovation hub.

What critics are saying

  • Kellanova deal fails by August 20, 2026, triggering $26B note redemption at 101% plus interest.
  • Antitrust regulators block Kellanova over snacking overlaps, wasting $26B and erasing synergies.
  • Happy Howl cannibalizes 15% of Pedigree and Royal Canin premium sales within 18 months.

What makes Mars unique

  • Mars dominates petcare with Royal Canin, PEDIGREE, and largest U.S. veterinary networks.
  • Family-owned structure enables generation-long investments like $2B U.S. manufacturing by 2026.
  • Integrates pet nutrition, diagnostics, and wearables across 130 countries with 100,000 associates.

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Benefits

Professional Development Budget

Conference Attendance Budget

Performance Bonus

Company News

PR Newswire
Apr 8th, 2026
Mars and Strava partner to track pet activities with new 'Pet Tag' feature

Mars, the global pet care leader, has partnered with fitness app Strava to launch a "Pet Tag" feature allowing US dog owners to track outdoor activities with their pets. The collaboration, part of Mars' IAMS brand initiative, aims to encourage active lifestyles for both pet parents and their animals. The partnership includes exclusive Strava challenges throughout 2026 and supports Mars' BETTER CITIES FOR PETS programme, which seeks to create more pet-friendly urban spaces. According to Mars research, 76% of Strava users with pets say their companions motivate them to exercise, yet only 40% of urban pet owners consider their neighbourhoods truly pet-friendly. Data from the partnership will help advocate for more welcoming urban environments. Mars aims to increase access to pet-friendly green spaces for 10 million people worldwide by 2030.

Yahoo Finance
Apr 4th, 2026
Mars Snacking to create 600 jobs, invest $100M in expanded Chicago headquarters

Mars Snacking is creating 600 new jobs as it expands its global headquarters in Chicago, Illinois Governor JB Pritzker announced. The expansion will add the company's North America Region, Accelerator Division and Global Functions to its Chicago operations. The confectionery company, which produces M&Ms, Snickers, Twix, Starburst and Skittles, will open a new North America regional office hub in Chicago's Fulton Market district with capacity for over 1,000 associates. The Accelerator division will establish a global office hub in downtown Chicago at the former Kellanova headquarters. Under an Economic Development for a Growing Economy agreement, Mars Snacking has committed to a $100 million investment. The company currently supports more than 4,000 jobs in the Chicago region and operates its Global Innovation Center there.

PR Newswire
Jan 21st, 2026
Mars appoints Lauren Larsen as chief customer officer for Food & Nutrition North America

Mars, Incorporated has appointed Lauren Larsen as Chief Customer Officer for Mars Food & Nutrition, North America. Larsen brings 18 years of consumer packaged goods experience from companies including Procter & Gamble and Glanbia. In her new role, Larsen will lead sales strategies for Mars' rice and ready meal categories in the US, overseeing brands including Ben's Original, Seeds of Change and Tasty Bite. She will focus on driving growth and market penetration across retail channels. Dave Dusangh, Regional President of Mars Food & Nutrition North America, said Larsen's experience building sales organisations and driving commercial excellence will help accelerate portfolio growth and strengthen customer partnerships. Mars is a $65 billion family-owned business with brands spanning pet care, snacking and food products.

Sustainability Magazine
Dec 4th, 2025
Mars invests $20M in climate-smart rice farming to boost crop resilience

Mars has committed to invest $20 million in sustainable rice sourcing programmes by 2030 to help farmers adopt climate-smart agriculture practices. The investment comes as climate change threatens global rice yields, which the Intergovernmental Panel on Climate Change projects will decline by 10-15% by 2050. The company, which owns Ben's Original rice brand, will work directly with farmers to implement regenerative practices like Alternate Wetting and Drying and the System of Rice Intensification. These methods reduce water usage and greenhouse gas emissions whilst improving crop resilience. One Arkansas farm using these techniques has reduced water usage by 60% and achieved up to 60% lower emissions compared to regional averages. Mars is also a founding member of the Sustainable Rice Platform, a global alliance promoting sustainable rice farming.

Mars Inc.
Jun 30th, 2025
Mars to Acquire Kellanova | Mars

Mars is expanding its snacking business with the agreement to acquire Kellanova, a leading global snacking company home to beloved brands like Pringles®, Cheez-It®, Pop-Tarts®, Rice Krispies Treats®, NutriGrain® and RXBAR®.

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