A bachelor's degree in Hospitality or Marketing is required.
Six to eight years of experience in a hotel marketing department or a media agency is required.
Excellent oral and written communication skills in the local language, where applicable, are required.
Excellent oral and written communication skills in English are required.
Proficient understanding of marketing principles, concepts, tools, and practices is required.
Copywriting skills are required.
Experience developing, running, and analyzing marketing campaigns is required.
Proven project management skills are required.
Experience in contract negotiations is required.
Excellent Microsoft Office skills are required.
The candidate should demonstrate people orientation, passion for European luxury, an entrepreneurial approach, straightforwardness, teamwork, sensitivity to design and style, creativity, multitasking, flexibility, analytical thinking, decision-making, independent working ability, problem solving, and leadership skills.
Responsibilities
Develop and agree on the hotel marketing plan with the Director of Sales & Marketing.
Promote rooms, food and beverage outlets, conference and events, and other revenue-driving activities.
Plan and create promotions and packages with relevant departments, incorporating a multichannel approach.
Conduct regular competitor analysis and review the positioning of key revenue-driving areas.
Understand market trends and target customers to develop campaigns and maximize revenue.
Liaise with relevant agencies to deliver marketing, public relations, creative, and brand campaigns.
Finalize and manage the marketing budget, track actual spending against plans, and recommend reallocations as needed.
Forecast and track return on investment for marketing activities, including online, direct mail, and print advertising, and review spending as relevant.
Oversee the development of content for online and offline activities.
Review hotel information on the intranet, company website, GHA, and third-party websites to ensure it is current and relevant.
Develop an annual content plan across channels, including the brand website, GHA, KENT newsletter, and social media sites.
Plan and supervise photo shoots, including developing shot lists aligned with property goals and brand image.
Develop videography with support from the Director of Sales & Marketing, creative agency, and corporate team.
Maintain picture storage and distribution systems, including Picture Park and VFMLeonardo, and ensure the hotel has the required photo rights.
Maintain collateral, advertisements, open files, and other relevant property-owned assets.
Oversee the creation and production of online and offline collateral according to brand guidelines.
Ensure property communications are consistent with the brand guidelines and relevant outlet identities across guest touchpoints.
Develop the communication plan and content for the monthly KENT newsletter and regularly provide content for the corporate newsletter.
Create, coordinate, and maintain giveaways and collateral.
Implement a multichannel advertising plan in feeder markets, review return on investment, and adapt campaigns as needed.
Act as brand custodian for the hotel and company brand in partnership with the General Manager and Director of Sales & Marketing.
Ensure collateral and communications comply with brand guidelines, and maintain updates to corporate marketing guidelines for colleagues.
Lead the monthly marketing meeting to discuss future performance-driving campaigns.
Coordinate with internal departments, including sales, revenue, food and beverage, purchasing, and finance.
Coordinate with external partners, including corporate and regional offices, marketing and public relations agencies, and tourism boards.
Share marketing best practices on my.kempinski and support corporate and regional initiatives by their deadlines.
Prepare monthly reports for the General Manager, regional office, and owning company.
Maintain and develop the guest database for mailings.
Maintain complete knowledge of hotel activities, promotions, and new colleagues.
Participate in marketing training programs and keep current with marketing trends and tools, making recommendations to the Director of Sales & Marketing.
Network with colleagues in similar roles in local hospitality and tourism industries and other relevant industries.
Keep updated on hotel developments, activities, promotions, and rates.
Support and implement talent development initiatives as part of daily activities.
Identify talent and actively support team members' career development.
Support and initiate transfers, cross-exposure opportunities, and task force assignments for the team.
Conduct regular TTTTs with the team and take a personal interest in team members' development plans.
Recruit and select potential talent for current and future hotel needs, including conducting interviews for department and regional positions.
Desired Qualifications
Additional language skills are beneficial.
Creative programs such as Photoshop and InDesign are a plus.
The job of Director of Market & Communication is executed satisfactorily when:
● Marketing activities are created, planned, coordinated and implemented.
● Goals as defined in the hotel marketing plan are reached.
● Kempinski Brand is protected and awareness of the brand is enhanced.
Key Areas:
主要领域：
1. Strategy & Budget
2. Content management across all channels
3. Collateral / Advertising
4. Brand guardian
5. Communication and reporting
At Kempinski, Talent Development is a management responsibility and consequently an integral and important part of our Managers’ daily activities. The Director of Market & Communication fulfils their role as a Talent Development Ambassador when they:
● Support and implement Talent Development initiatives as a part of their daily activities.
● Identify talent as per below definition* and actively support their career development.
● Support and initiate transfer, cross exposure and task force assignments for their team.
● Conduct TTTTs with their team on a regular basis and take personal interest for their development plans.
● Recruit and select potential talent according to the Company’s current and future hotel, needs including conducting interviews for positions in their department and their region.
1. Strategy & Budget
● Develop and agree the hotel marketing plan with the Director of Sales & Marketing.
● Pro-actively promote rooms, food and beverage outlets, conference and events, or any other activity with potential to drive revenue
● Plan and create promotions and packages together with the relevant departments, i.e. F&B, Revenue, Spa etc…and incorporate a multi-channel approach to all activities
● Conduct competition analysis on a regular basis and review positioning of key revenue driving areas
● Understand market trends and target customer in order to develop appropriate campaigns and maximize revenues
● Liaise with relevant agencies to deliver campaigns (Marketing, PR, Creative, Brand)
● Finalise and manage marketing budget keeping track of actual versus planned marketing budgets and providing input and recommendations as needed regarding reallocation of funding.
● Forecast ROI for each activity, tracks results (ROI) of all marketing initiatives, including online, direct mail and print advertising and review spend where relevant.
2. Content Management
● Responsible for overseeing development of content for both offline and online activities.
● Regularly review hotel information on the intranet, kempinski.com, GHA and other third party websites to ensure it is up to date and relevant.
● Develop annual plan of all content needs across all channels including brand website, GHA, KENT newsletter, and social media sites.
● Plan and supervise photo shoots developing shot list while keeping goals of the property and brand image in mind.
● Develop videography supported by Director of Sales & Marketing, creative agency and Kempinski corporate team.
● Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo) while ensuring that the hotel has the required photo rights
● Maintain all collateral, advertisements, open files and other relevant assets as “owned” by the property
3. Collateral and advertising
● Oversee the creation and production of collateral both online and offline as per the brand guidelines.
● Ensure consistency in individual property’s voice on all guest touch points following brand guidelines as well as outlet identities where relevant.
● Develop the communication plan and content for the monthly KENT newsletter
● Provide content on a regular basis for the Corporate Kempinski Newsletter
● Create, coordinate and maintain give-aways and collateral.
● Implement and multi-channel advertising plan in feeder markets, review ROI and adapt campaigns as needed
4. Brand guardian
● In partnership with the GM, and the DOSM, the Director of Marketing is the brand custodian for the hotel and Kempinski brand
● Responsible for ensuring that all collateral and communication complies with the Kempinski brand guidelines
● Maintain updates of corporate marketing guidelines informing and updating colleagues accordingly.
5. Communication and reporting
● Lead the monthly marketing meeting to discuss future campaigns to drive performance
● Communicate and coordinate with internal departments including but not limited to sales, revenue, food and beverage, purchasing, finance etc…
● Communicate and coordinate with external partners including but not limited to Kempinski corporate office, Kempinski regional office, marketing agencies, public relations agency, tourism boards etc..
● Contribute to my.kempinski to share marketing best practices
● Support corporate and regional initiatives as per deadlines
● Prepare monthly reports for GM, Regional office and owning company as prescribed
● Maintain and develop guest database for mailings.
● Ensure complete knowledge of all hotels activities, promotions, new colleagues etc…
Self Development
● Participate in Kempinski marketing training programs
● Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing.
● Network with colleagues in similar positions in the local hospitality and tourism industries, as well as other potential business related industries.
● Keep updated with the latest developments in the hotel including all activities, promotions, rates of the hotel.
Additional responsibilities and tasks can be added at any time according to the needs of the business and of the hotel.
EDUCATION: Bachelor Degree in Hospitality or in Marketing
EXPERIENCE: To fill the position, one of the following is required:
6-8 years experience in the hotel marketing department 6-8 years experience in a media agency
LANGUAGE: Ability to work and communicate in a multinational environment:
-Local language – excellent oral and written skills (as applicable) -English – excellent oral and written skills -Additional language - beneficial
COMPETENCIES: -Proficient understanding of the Marketing Principle fundamentals, concepts, tools and practices -Copywriting skills -Experience in developing and running Marketing campaigns and their analysis -Proven project management skills -Experience in contract negotiations
TECHNICAL COMPETENCIES: -Excellent skills in Microsoft office -Creative programmes such as photo-shop, indesign etc is a plus
INDIVIDUAL CHARACTERISTICS: To fill this position the candidate must identify with the Kempinski core values, in addition they should be especially:
-People Oriented -Passionate for European luxury -Entrepreneurial -Straightforward -Team-oriented -Sensitivity for design & style -Creative -Multi-tasking -Flexible -Analytical-minded -Decision maker -Capable to work independently -Problem solving -Leadership skill